All Courses

MSc in Corporate Brand MA in management (Brunel Business School)

Brunel University London, United Kingdom

msc-in-corporate-brand-ma-in-management-brunel-business-school

Next enrollment cycle

September 2022

See all cycles

Total Course Fee

USD 24,489

Course Accredited By

AACSB

  • 1 Years
  • On Campus
  • Postgraduate
  • Degree
In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
  • You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.
  • Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.
  • You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.
  • Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.
  • Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.
  • This course is now closed for September 2021 applications. January 2022 and September 2022 are still open.

Enrollment Cycles

  • September 2022
  • January 2023

UK entry requirements

  • A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
  • Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered with 3 years full-time post qualification senior level work experience in business and management.

EU and International entry requirements

  • If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 59 (59 in all subscores)
  • BrunELT: 63% (min 58% in all areas)
  • TOEFL: 92 (min 20 in all)
  • This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behaviour, diversity in the workplace, and international management. 
  • Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.
  • This course can be studied 1 year full-time, 16 months full-time with placement or 2 years full-time with placement, starting in January. Or this course can be studied 1 year full-time, 16 months full-time with placement or 2 years full-time with placement, starting in September.

Year 1
Compulsory

  • MG5547 Marketing Communications
  • MG5615 Understanding Business and Management Research
  • MG5619 Advanced in Corporate Branding
  • MG5584 Applied Corporate Branding
  • MG5585 Strategic Corporate Marketing
  • MG5586 Strategic Corporate Brand Management and Consulting
  • MG5510 Dissertation

Optional

  • MG5565 International Management
  • MG5591 Global Diversity Management
  • MG5592 Entrepreneurship
  • UK 
  • £10,750 full-time 
  • £1,385 placement year 
  • Fees quoted are per year and are subject to an annual increase. 
  • Fees for EU applicants – For entry in 2021/22 academic year, eligible EU applicants will have the same tuition fees as UK students to support EU students during this transition period. These fees will be applied for the duration of the course. EU fees for 2022 entry are not yet confirmed.

Interested in this course?

Our Admissions Counsellors would love to assist!

Date of birth