BS in Marketing

Shorelight - University of Illinois at Chicago, United States

bs-in-marketing

Next enrollment cycle

December 2021

See all cycles

First Year Course Fee

USD 33,000

Course Accredited By

AACSB

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • up to 30% scholarship

Marketing is the key to any business. At its core, marketing is about the activities that help a company create and deliver value to customers. As a marketing student at UIC, you will learn about the research required to understand current and future customers, the skills needed to develop new products and services or analyze and improve a company’s existing offerings, the tools companies use to communicate and interact with customers through traditional or digital media, and the important role of sales for any company.

  • Our faculty bring experience from both practice and research to the classroom and also work with the business community to provide students with opportunities to meet with marketing professionals. A Bachelor of Science in Marketing from UIC will provide you with the skills needed to succeed in a range of marketing careers.

Marketing: the Possibilities

  • Since marketing includes a range of activities and is used by businesses and non-profits alike, a marketing degree can be a good fit no matter what type of organization you would like to work for and what kind of role you would like to have. If you would like to work on how the company communicates with the market and creates brands and products, you may gravitate towards product and brand development or advertising. If you are interested in working directly with a company’s customers and driving sales growth, sales leadership may be for you. Marketing research might be a good fit if you enjoy exploring data in-depth.

Curriculum and Program Outcomes

Curriculum

  • A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and social media marketing, marketing research, product management, retailing and sales leadership. Our classes, which are led by faculty with experience from both research and industry, provide both a theoretical foundation for understanding a range of marketing topics, as well as hands-on experiences to allow you to put your skills into practice.
  • Students in the marketing degree program can choose a concentration for their electives.
  • Options include: Data-Driven Marketing, Digital Marketing and Promotions, Innovation and Design Thinking, Retail and Services Marketing, and Sales Leadership.

Program Outcomes

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

  • Develop an advertising campaign
  • Manage the rollout of a new product or service to the market
  • Use social media to reach potential customers
  • Successfully manage the sales process for a company
  • Analyze consumer trends and buying behavior to formulate a marketing strategy
  • Build and protect a strong brand
  • Develop a new product or service from idea to commercialization
  • Concentrations available in: Innovation & Product Management; Marketing Research; Promotions & Communications; Sales Leadership

Enrollment Cycles

  • December 2021
  • September 2022
  • April 2022
  • July 2022

KENYA

  • Kenya Certificate of Secondary Education (KCSE)
  • Undergraduate AAP 2 Terms C /7
  • Undergraduate EAP 3 Terms C /7
  • Undergraduate ID 2 Terms B-/8

English Requirements Certificate

IELTS

  • Academic English (3 Terms) Below 4.0
  • Academic English (2 Terms) 4
  • Academic English - PSE (1 Term) 4.5
  • ID (2 Terms) 6.5 No sub-score below 6.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • AAP (2 Terms) 5.5 No subscore below 5.0

TOEFL

  • Academic English (3 Terms) Below 40
  • Academic English (2 Terms) 40
  • Academic English - PSE (1 Term) 50
  • ID (2 Terms) 80 No subscore below 16
  • EAP (3 Terms) 60 No subscore below 12
  • AAP (2 Terms) 68 No subscore below 14

UGANDA

  • Uganda Advanced Certificate of Education with a minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. In addition, Uganda Certificate of Education with a C (7) average or higher or General Certificate of Education Level (O Level) Examination Certificate with 5 academic subjects passed is required.
  • Undergraduate AAP 2 Terms C7
  • Undergraduate EAP 3 Terms C7
  • Undergraduate ID 2 Terms B5

English Requirements Certificate

IELTS

  • Academic English (3 Terms) Below 4.0
  • Academic English (2 Terms) 4
  • Academic English - PSE (1 Term) 4.5
  • ID (2 Terms) 6.5 No sub-score below 6.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • AAP (2 Terms) 5.5 No subscore below 5.0

TOEFL

  • Academic English (3 Terms) Below 40
  • Academic English (2 Terms) 40
  • Academic English - PSE (1 Term) 50
  • ID (2 Terms) 80 No subscore below 16
  • EAP (3 Terms) 60 No subscore below 12
  • AAP (2 Terms) 68 No subscore below 14

TANZANIA

  • Certificate of Secondary Education (CSE)
  • Undergraduate AAP 2 Terms E/5
  • Undergraduate EAP 3 Terms E/5
  • Undergraduate ID 2 Terms D/4

English Requirements Certificate

IELTS

  • Academic English (3 Terms) Below 4.0
  • Academic English (2 Terms) 4
  • Academic English - PSE (1 Term) 4.5
  • ID (2 Terms) 6.5 No sub-score below 6.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • AAP (2 Terms) 5.5 No subscore below 5.0

TOEFL

  • Academic English (3 Terms) Below 40
  • Academic English (2 Terms) 40
  • Academic English - PSE (1 Term) 50
  • ID (2 Terms) 80 No subscore below 16
  • EAP (3 Terms) 60 No subscore below 12
  • AAP (2 Terms) 68 No subscore below 14

UNITED KINGDOM

  • See GCE criteria
  • Undergraduate AAP 2 Terms GCE
  • Undergraduate EAP 3 Terms GCE
  • Undergraduate ID 2 Terms GCE

English Requirements Certificate

IELTS

  • Academic English (3 Terms) Below 4.0
  • Academic English (2 Terms) 4
  • Academic English - PSE (1 Term) 4.5
  • ID (2 Terms) 6.5 No sub-score below 6.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • AAP (2 Terms) 5.5 No subscore below 5.0

TOEFL

  • Academic English (3 Terms) Below 40
  • Academic English (2 Terms) 40
  • Academic English - PSE (1 Term) 50
  • ID (2 Terms) 80 No subscore below 16
  • EAP (3 Terms) 60 No subscore below 12
  • AAP (2 Terms) 68 No subscore below 14

BTEC

  • (BTEC) National Extended Diploma (Level 3)
  • Undergraduate AAP 2 Terms 80 UCAS Points or MMP Grade
  • Undergraduate EAP 3 Terms 80 UCAS Points or MMP Grade
  • Undergraduate ID 2 Terms 96 UCAS Points or MMM Grade

English Requirements Certificate

IELTS

  • Academic English (3 Terms) Below 4.0
  • Academic English (2 Terms) 4
  • Academic English - PSE (1 Term) 4.5
  • ID (2 Terms) 6.5 No sub-score below 6.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • AAP (2 Terms) 5.5 No subscore below 5.0

TOEFL

  • Academic English (3 Terms) Below 40
  • Academic English (2 Terms) 40
  • Academic English - PSE (1 Term) 50
  • ID (2 Terms) 80 No subscore below 16
  • EAP (3 Terms) 60 No subscore below 12
  • AAP (2 Terms) 68 No subscore below 14

GCSE/IGCSE/GCE O-LEVEL

  • 5 college preparatory subjects passed; Students must also meet the minimum age requirement of the university
  • Undergraduate AAP 2 Terms B or 4
  • Undergraduate ID 2 Terms NA
  • 5 college preparatory subjects passed; Students must also meet the minimum age requirement of the university.
  • Undergraduate EAP 3 Terms B or 4

English Requirements

CERTIFICATE IELTS

  • Academic English (3 Terms) Below 4.0
  • Academic English (2 Terms) 4
  • Academic English - PSE (1 Term) 4.5
  • ID (2 Terms) 6.5 No sub-score below 6.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • AAP (2 Terms) 5.5 No subscore below 5.0

TOEFL

  • Academic English (3 Terms) Below 40
  • Academic English (2 Terms) 40
  • Academic English - PSE (1 Term) 50
  • ID (2 Terms) 80 No subscore below 16
  • EAP (3 Terms) 60 No subscore below 12
  • AAP (2 Terms) 68 No subscore below 14

Degree Requirements

  • To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

Course List

Code Title Hours

Summary of Requirements 

General and Basic Course Requirements 48hrs

  • Business Core 42hrs

Major Requirements 18hrs

  • Business Electives 12hrs
  • Total Hours 120hrs

General and Basic Course Requirements

  • See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement. 

Business Core

  • See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Course List

Code Title Hours

Required Courses 

  • MKTG 370 Quantitative Marketing Skills 3hrs
  • MKTG 461 Consumer Market Behavior 3hrs
  • MKTG 465 Strategic Marketing Management 3hrs
  • Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499. 9hrs
  • Total Hours 18
  • Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Marketing.

The Department of Marketing offers the following concentrations:

Course List

Code Title Hours

Concentration in Data-Driven Marketing 

Select three of the following: 9hrs

  • MKTG 458
  • Digital Marketing Research 
  • MKTG 459
  • Marketing Insights Qual Rsrch 
  • MKTG 460
  • Marketing Analytics 
  • MKTG 467
  • Business Intelligence in Marketing 
  • MKTG 468
  • Advanced Marketing Research 

Course List

Code Title Hours

Concentration in Innovation and Design Thinking 

Students may complete the concentration with one of the following options: 

  • Option 1 9
  • MKTG 477
  • & MKTG 478
  • Interdisciplinary Product Development I and Interdisciplinary Product Development II 

Select one of the following:

  • MKTG 470
  • Branding 
  • MKTG 480
  • Approaches to Creativity 
  • MKTG 485
  • Customer Experience Management 
  • Option 2 9
  • MKTG 475
  • Product Management 
  • or MKTG 482
  • Innovation Management

Select two of the following:

  • MKTG 470
  • Branding 
  • MKTG 475
  • Product Management 
  • MKTG 480
  • Approaches to Creativity 
  • MKTG 482
  • Innovation Management 
  • MKTG 485
  • Customer Experience Management 

Course List

Code Title Hours

Concentration in Digital Marketing and Promotions 

Select two of the following: 6hrs

  • MKTG 470
  • Branding 
  • MKTG 474
  • Advertising 
  • MKTG 479
  • Digital and Social Media Marketing 

Select one of the following: 3hrs

  • MKTG 458
  • Digital Marketing Research 
  • MKTG 464
  • Content Marketing 
  • MKTG 467
  • Business Intelligence in Marketing 

Course List

Code Title Hours

Concentration in Sales Leadership 

The following course is required: 3hrs

  • MKTG 473
  • Introduction to Sales 

Select two of the following: 6hrs

  • MKTG 463
  • Marketing and Sales Channels 
  • MKTG 476
  • Business-to-Business (B2B) Marketing 
  • MKTG 481
  • Advanced Sales 

Course List

Code Title Hours

Concentration in Retail and Services Marketing 

Select three of the following: 9hrs

  • MKTG 452
  • Principles of Retailing 
  • MKTG 455
  • Multichannel Retailing 
  • MKTG 471
  • Services Marketing 
  • MKTG 485
  • Customer Experience Management 
  • Business Electives

Course List

Code Title Hours

  • Electives 
  • 12 hours from courses in the College of Business Administration. Students may choose ECON

221 or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the college. 12
Total Hours 12

Sample Business Major Curriculum

  • See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.
  • Typical cost for two semesters $52,300 
  • Tuition $33,000 
  • Housing $13,000 
  • Dining $4,300 
  • Other $2,000

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