All Courses

MSc in Business Intelligence and Digital Marketing (Brunel Business School)

Brunel University London, United Kingdom

msc-in-business-intelligence-and-digital-marketing-brunel-business-school

Next enrollment cycle

January 2023

See all cycles

Total Course Fee

USD 24,489

Course Accredited By

AACSB

  • 1 Years
  • On Campus
  • Postgraduate
  • Degree
The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics.
  • The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
  • There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 
  • Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.
  • You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.
  • This course is now closed for September 2021 applications. January 2022 and September 2022 are still open.

Enrollment Cycles

  • January 2023
  • September 2023

UK entry requirements

  • A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.

EU and International entry requirements

  • If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 59 (59 in all subscores)
  • BrunELT: 63% (min 58% in all areas)
  • TOEFL: 92 (min 20 in all)
  • The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.
  • This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.

Year 1
Compulsory

  • MG5601 Business Intelligence
  • MG5602 Mobile, Social Media and Cloud Services
  • MG5603 Professional Consultancy in BI and SM
  • MG5624 Digital Marketing
  • MG5510 Dissertation
  • MG5615 Understanding Business and Management Research
  • MG5592 Entrepreneurship
  • MG5594 Knowledge, Social Networks and Innovation

Optional

  • MG5589 Global Outsourcing
  • MG5593 - International Business Ethics and Corporate Governance
  • MG5591 Global Diversity Management
  • MG5625 Strategic Digital Marketing
  • UK 
  • £10,750 full-time 
  • Fees for EU applicants – For entry in 2021/22 academic year, eligible EU applicants will have the same tuition fees as UK students to support EU students during this transition period. These fees will be applied for the duration of the course. EU fees for 2022 entry are not yet confirmed.

Interested in this course?

Our Admissions Counsellors would love to assist!

Date of birth