The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics.
The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, itβs expected that virtually all business sectors will need to address big data and will need skilled people to manage development.
Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.
You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.
This course is now closed for September 2021 applications. January 2022 and September 2022 are still open.
Enrollment Cycles
September 2024
January 2025
Entry Requirements
UK entry requirements
A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.
EU and International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
IELTS: 6.5 (min 6 in all areas)
Pearson: 59 (59 in all subscores)
BrunELT: 63% (min 58% in all areas)
TOEFL: 92 (min 20 in all)
The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.
This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.
Year 1 Compulsory
MG5601 Business Intelligence
MG5602 Mobile, Social Media and Cloud Services
MG5603 Professional Consultancy in BI and SM
MG5624 Digital Marketing
MG5510 Dissertation
MG5615 Understanding Business and Management Research
MG5592 Entrepreneurship
MG5594 Knowledge, Social Networks and Innovation
Optional
MG5589 Global Outsourcing
MG5593 - International Business Ethics and Corporate Governance