It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.
This short postgraduate course is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will study topics such as:
- The external context in which international businesses operate and the opportunities and challenges posed
- The internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
- The key elements that marketers must integrate to establish and sustain service excellence and provide customer value
- Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a Postgraduate Diploma or the full Masters.