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Wine Business

VIU International, Canada


Next enrollment cycle

September 2023

See all cycles

Total Course Fee

USD 13,746

Course Accredited By


  • 1 Years
  • On Campus
  • Undergraduate
  • Certificate

Is it time to harvest your future career in the wine business? The BC wine industry is bustling with an increasing need for wine business professionals who understand the marketing, sales, exporting, and tourism aspects of wine.

The one-year Wine Business program at VIU provides hands-on experience covering the basics of viticulture and business practices, including visits to local vineyards and wineries to get a real taste for the wine life.

The Wine Business Certificate can be taken as stand-alone certification or as credit towards either the Hospitality and Tourism Management or Bachelor of Business program.

The purpose of the program is to provide recognition for students who complete a series of courses related to the wine industry, the process of wine making, wine appreciation (product knowledge), wine marketing, wine tourism and other knowledge related to the business of wine. The certificate will help graduates find employment in some aspect of the wine business, which could be a vineyard, a winery, a wholesaler, a retailer, a food service establishment or a special event planner. Although this is a stand-alone certificate, the courses may also be taken as credit courses toward a degree or diploma.

Enrollment Cycles

  • September 2023

General admission requirements apply.

  • Legal drinking age in the province of British Columbia.

Wine Certificate 

Select one of the following courses:

  • Principles of Services Marketing
  • Introduction to Marketing
  • Intro to Marketing in Recreation and Sport
  • Introduction to Tourism Marketing
  • Wine Marketing
  • Beverage Theory
  • The Wine Industry
  • Wine Appreciation
  • Management of Wine Tourism

Select two courses from the following three categories. 

Please note: each course must be from a different category.

Consumer Behaviour

  • Consumer Behaviour: The Guest Experience
  • Buyer Behaviour
  • Consumer Behaviour in Recreation and Tourism


  • Hospitality Entrepreneurship
  • Entre/Intrapreneurship
  • Entrepreneurship in Recreation and Tourism


  • Management of Festivals and Special Events
  • Fees - 21 credits Amount Tuition (21 credits x $156.80 per credit) 3,292.80 
  • Student Activity fee (4% of tuition) 131.71 
  • Student Services fee (21 credits x $6.93 per credit) 145.53 
  • VIU Students' Union fee (8 months x $20.90 per month) 167.20
  •  Health and Dental Plan fee ($275.00 per year) 275.00 
  • Approximate yearly cost for books and supplies 700.00 
  • Lab fees 129.89 
  • Total 4,842.13

Interested in this course?

Our Admissions Counsellors would love to assist!

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