International Marketing MSc

University Of Leicester, United Kingdom


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Total Course Fee

USD 26,130

Course Accredited By


  • 1 Years
  • On Campus
  • Postgraduate
  • Degree
The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world.
  • The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.
  • The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.
  • The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional marketing body and offers exemptions from CIM qualifications.

Enrollment Cycles

    Entry requirements

    • A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.

    English Language Requirements

    • IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

    Semester 1

    • In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at traditional and contemporary motivations for internationalising business, and the different commercial forms and strategies that result from this.
    • Principles of Marketing
    • Foundations of International Marketing

    Semester 2

    • In semester two, you will focus on marketing research practices and methods. Your second core module will involve active engagement with industry and the development of international marketing plans.


    • Research Methods for Marketing
    • Strategies for International Marketing

    Term 3


    • Dissertation
    • UK and EU Students 
    • This is the total course fee. 
    • Starting in September 2021 
    • MSc: £8,190
    •  If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place. 
    • This will be subtracted from your total tuition fee. 
    • Find out more about scholarships and funding.

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