Marketing BA

University Of Leicester, United Kingdom

marketing-ba

Next enrollment cycle

January 2022

See all cycles

First Year Course Fee

USD 24,081

Course Accredited By

CIPD

  • 3 Years
  • On Campus
  • Undergraduate
  • Degree
Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.
  • Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.
  • This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.
  • Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.
  • Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.
  • In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.
  • The first year of this degree is shared with the following BA degrees:
  • Business and Management BA (renamed from Management Studies BA for 2021/22 onward)
    Human Resource Management BA
  • This means that you will have the option to switch to any of our business management BA degrees at the end of your first year.
  • Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Enrollment Cycles

  • January 2022

Entry requirements

  • A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level. 
  • EPQ with A-levels: BBB EPQ at grade B
  • GCSE: Maths and English Language at grade C (4).
  • Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction
  • International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths, grade 3 in HL Maths or grade 5 in SL Maths Studies/Application and Interpretation if not held at GCSE.
  • BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.
  • Other national and international qualifications considered. If you do not meet the entry requirements for this course, you can apply for the International Foundation Year – Economics and Management run by the Global Study Centre. The GSC provides academic support to help you progress to your chosen undergraduate degree at the University of Leicester.
  • Second Year Entry may be possible with suitable qualifications.

Selection Process

  • When considering your application, we will look for evidence that you will be able to fulfil the objectives of the course and achieve the standards required. We will take into account a range of factors including previous exam results.
  • Applicants are not normally interviewed. If you receive an offer you will be invited to visit the School of Business.

English Language Requirements

  • IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

Year 1

  • Your first year is designed to provide you with a solid foundation in the study of managerial practices and their related functions, such as human resource management and marketing, as well as an appreciation of the broader context in which these activities take place in society.

Core modules

  • Introduction to Management
  • Business Finance and Reporting
  • Business, Economy and Society
  • Managing Human Resources
  • Managing Digital Technologies
  • Principles of Marketing
  • Enterprise in Practice

Option modules

  • Choose one option module from the following:
  • Contemporary Issues in Business and Management
  • The Future of Work
  • Consumers, Brands and Digital Marketing
  • First year modules are shared with the following degrees: Human Resource Management BA and Business and Management BA. There is flexibility to switch between these degrees at the end of your first year.

Year 2

  • Your second year will provide you with advanced learning in digital communications and branding techniques of marketing practice. You will also have the opportunity to engage in applied study through a live consultancy challenge.

Modules

  • Consumer Behaviour 
  • Strategic Brand Management
  • The Business Environment
  • Strategy
  • Consultancy Challenge
  • Marketing Intelligence
  • Marketing Communications and Digital Media
  • Corporate Social Responsibility: Theory and Practice

Final Year

Core modules

  • Business Ethics
  • International Marketing
  • Research Methods
  • Plus either Dissertation (Marketing) or Business Project (Marketing)

Option modules

Choose one option module from:

  • Business in the Digital Economy
  • Cyberpsychology at Work
  • Crisis Management
  • Place, Branding and Tourism
  • The Management and Shaping of Innovation
  • Power at Work
  • Employment Relations in the Global Economy

Plus two option modules from:

  • Critical Analysis for Management
  • Ecology and Sustainability: Contemporary Issues
  • Managing Knowledge in Organisations
  • Services Marketing
  • The Production and Consumption of Culture
  • Strategic Human Resource Management

Year Abroad or Year in Industry (optional)

  • On a ULSB course you have the option of spending your third year gaining work experience on an industry placement or studying abroad at one of our partner institutions. Alternatively you can continue studying and complete your degree in three years.

UK and EU Students

Starting in 2021 

  • The University of Leicester has made the decision to keep fees for EU students at the same level as UK student fees for this year, despite this no longer being a UK Government requirement. £9,250 in your first year. 
  • Tuition fees are subject to government regulations and may change in future years Year Abroad: your fee will be £1,250 for that year
  •  Year in Industry: your fee will be 15% of the full-time tuition fee that applies in that year If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place. This will be subtracted from your total tuition fee.

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