MSc Digital Marketing

The University of Law London, United Kingdom
MSc Digital Marketing
Next enrollment cycle January 2024 See all cycles
Total Cost KES 3,557,497
Course Accredited By PC
18 Months On Campus Postgraduate Degree Up to 21% scholarship

This one year postgraduate degree (or 18 months with work placement) will provide you with digital marketing techniques and concepts to become nimble and effective thinkers to effectively develop digital marketing strategies for organisations.

  • Digital Marketing is at the core of current marketing practices and you will learn technologies, consumer behaviour and data driven decision making to enable you to excel in a much sought after and highly competitive field.
  • We also offer the Postgraduate Diploma (PG Dip) Digital Marketing and the Postgraduate Certificate (PG Cert) Digital Marketing for those who are looking to complete a postgraduate qualification, in less than one year. The PG Dip is designed to be undertaken in two terms (6 months) while the PG Cert can be completed in one term (3 months).

Why study with us?

  • Practical courses delivered by experienced teachers and specialists with industry expertise to boost your employability
  • Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
  • Lifetime complimentary professional membership with the Digital Marketing Association worth (£79 PA)
  • 100% of our UK postgradute Business students were in employment 15 months after graduating (Graduate Outcomes 2017/18)
  • Our MSc Digital Marketing is a specialist marketing programme designed for those looking to advance their digital marketing careers. The course aims to fully equip you to develop effective digital marketing strategies through an in-depth understanding of digital techniques, including the use of social media platforms for marketing purposes.
  • This course is ideal for those with a background in marketing who want to specialise in digital avenues of the profession, providing an optimal mix of theory and a practical application of knowledge via real-life case studies. On successful completion of this course, you will possess the highly in demand skills to respond to technological advancements and digitisation in the business world, particularly in the realm of marketing.

Enrollment Cycles

  • January 2024
  • April 2024
  • July 2024
  • September 2024
  • October 2024

Entry Requirements

UK Entry Requirements

  • Students should possess a UK bachelor’s degree in any subject at 2:2 or above, or equivalent qualifications.
  • English language requirements for applicants whose first language is not English
  • An English language level equivalent to IELTS 6.5 or above, with a minimum of 5.5 in each component. Please see 'Alternative English language qualifications' section below for alternatives to IELTS.

Compulsory modules

  • Digital Marketing Technologies (30 credits)
  • Digital Consumer Behaviour (30 credits)
  • Data-Driven Decision Making (30 credits)
  • Research Methods and Research Based Output (60 credits)

Choose one*:

  • Blockchain (30 credits)
  • Fintech (30 credits)
  • Procurement and Supply Chain Management (30 credits)
    *All elective modules are subject to availability.

Interested in this course?

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