MS in Marketing Analysis (DA only)

DePaul University-International Study Centre, United States

ms-in-marketing-analysis-da-only

Next enrollment cycle

June 2022

See all cycles

First Year Course Fee

USD 35,597

Course Accredited By

HLC

  • 2 Years
  • On Campus
  • Postgraduate
  • Degree
  • up to 7% scholarship
In the Master of Marketing Analysis program, you’ll take a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles.
You’ll develop strong foundational knowledge in

Customer and market analysis
Detecting trends and business opportunities
The latest marketing analytics tools
Decision-making strategies
Crafting marketing strategies based on data collection and interpretation
For international students: this program is a STEM-designated program, which can qualify you to extend your post-graduation stay in the United States.

Enrollment Cycles

  • June 2022
  • September 2022

Entry requirements
Postgraduate
Standard GPP: 2-Quarter

  • TOEFL (iBT) 70 overall
  • IELTS 6.0 overall
  • Pearson (PTE) 48-52
  • Pearson Versant Not Accepted
  • Duolingo 95
  • Graduate GPA Requirements:
  • GGP: 2.8 for Kellstadt Graduate School of Business (2.5 for MS Business Analytics); 2.5 for College of Computing and Digital Media;
    Up to 12 credits toward degree

Extended GPP: 3-Quarter

  • TOEFL (iBT) 60 overall
  • IELTS 5.5 overall
  • Pearson (PTE) 44-47
  • Pearson Versant NOT ACCEPTED
  • Duolingo 90
  • Graduate GPA Requirements:
  • GGP: 2.8 for Kellstadt Graduate School of Business (2.5 for MS Business Analytics); 2.5 for College of Computing and Digital Media;
    Up to 12 credits toward degree

Pre-Sessional English: 1-Quarter Extended GGP

  • TOEFL (iBT) 55 overall
  • IELTS 5.0 overall
  • Pearson (PTE) 42-43
  • Pearson Versant 61-64 (no subscore below 37)
  • Duolingo 85
  • Graduate GPA Requirements:
  • GGP: 2.8 for Kellstadt Graduate School of Business (2.5 for MS Business Analytics); 2.5 for College of Computing and Digital Media;
    Up to 12 credits toward degree

Pre-Sessional English: 2-Quarter Extended GGP

  • TOEFL (iBT) 50 overall
  • IELTS 4.5 overall
  • Pearson (PTE) 37-41
  • Pearson Versant 58-60 (no subscore below 35)
  • Duolingo 80
  • Graduate GPA Requirements:
  • GGP: 2.8 for Kellstadt Graduate School of Business (2.5 for MS Business Analytics); 2.5 for College of Computing and Digital Media;
    Up to 12 credits toward degree

Pre-Sessional English: 3-Quarter Extended GGP

  • TOEFL (iBT) 40 overall
  • IELTS 4.0 overall
  • Pearson (PTE) 30-36
  • Pearson Versant 47-57
  • Duolingo 70
  • Graduate GPA Requirements:
  • GGP: 2.8 for Kellstadt Graduate School of Business (2.5 for MS Business Analytics); 2.5 for College of Computing and Digital Media;
    Up to 12 credits toward degree

Pre-Sessional English: 4-Quarter Extended GGP

  • TOEFL (iBT) 32 overall
  • IELTS 3.5 overall
  • Pearson (PTE) Not Accepted
  • Pearson Versant 36-46
  • Duolingo 65
  • Graduate GPA Requirements:
  • GGP: 2.8 for Kellstadt Graduate School of Business (2.5 for MS Business Analytics); 2.5 for College of Computing and Digital Media;
    Up to 12 credits toward degree

Course Requirements
GSB 420 BUSINESS ANALYTICS TOOLS 4
or GSB 519 BUSINESS ANALYTICS TOOLS (FORMERLY GSB420)
Students complete the MS in Marketing Analysis by taking seven required courses and five elective courses for a total of 12 courses.


Core Courses (7 courses)
MKT 525 Market Research 4
MKT 526 Advanced Market Research 4
MKT 534 Analytical Tools For Marketers 4
MKT 535 Marketing Strategies And Planning 4
MKT 545 Consumer Behavior 4
MKT 555 Marketing Management 4
MKT 576 Effective Business Communication 4
Elective Courses (5 courses)
Students select two additional courses from marketing electives and three courses from the analytical group for a total of five courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.

Marketing Electives
Select two of the following: 8

MKT 529 Precision Marketing 
MKT 530 Customer Relationship Management 
MKT 578 Sales Strategy & Technology 
MKT 595 Internet And Interactive Marketing 
MKT 793 Marketing Internship 
MKT 798 SpeciaL Topics (as approved by the Department Chair) 1 
MKT 798: Predicting Consumer Choice Behavior cannot be used as an elective for the MS in Marketing Analysis program.


The Analytical Group
Select three of the following: 12
ACC 637 Data Mining And Analytics 
DSC 423 Data Analysis And Regression 
DSC 424 Advanced Data Analysis 
DSC 425 Time Series ANALYSIS AND Forecasting 
DSC 484 Web Data Mining 
ECO 511 Business And Economic Forecasting 
IS 549 Data Warehousing 
DSC 441 Fundamentals OF Data Science 
MKT 798 Special Topics (Predicting Choice Behavior)

Graduate

 Extended GGP (3 quarter) $22,269 CDM (College of Computing and Digital Media) 

$24,921 KGSB (Kellstadt Graduate School of Business) 

Standard GGP (2 quarter) $18,566 CDM (College of Computing and Digital Media)

 $21,212 KGSB (Kellstadt Graduate School of Business)

 Pre-Sessional English (1-2 Quarters) $3,703 per quarter

 Direct Admission (varies by program) $21,859 - $35,597 

Estimated Room, Board & Fees $11,251 - $16,877 

Graduate Pathway Scholarship available upto $4,000 

Graduate Direct Admission Scholarships available upto $5,000 KGSB (Kellstadt Graduate School of Business) 

*Direct Admission Scholarship is available in each year.

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