BBA in Marketing
ISC - James Madison University, United States
First Year Course Fee
USD 24,875
Course Accredited By
AACSB
Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.
Enrollment Cycles
- August 2023
- May 2024
Undergraduate
International Year (3 semesters) Intensive English Program (IEP) (1 semester)
- TOEFL (iBT) 45 overall
- IELTS 4.5 overall
- Pearson (PTE) Not Accepted
- Pearson Versant 41-42
- Duolingo 65
- Gao Kao English 75/120: 95/150
- GPA: Undergraduate: 2.25 for International Year
Up to 28 credits toward degree
International Year (3 semesters)
- TOEFL (iBT) 50 overall
- IELTS 5.0 overall
- Pearson (PTE) 42
- Pearson Versant 43-47
- Duolingo 75
- Gao Kao English 77/120; 99/150
- GPA: Undergraduate: 2.25 for International Year
Up to 27 credits toward degree
International Year (2 semesters)
- TOEFL (iBT) 60 overall
- IELTS 5.5 overall
- Pearson (PTE) 45
- Pearson Versant 48-54
- Duolingo 85
- Gao Kao English 83/120; 105/150
- GPA: Undergraduate: 2.25 for International Year
Up to 27 credits toward degree
International Year (1 semester)
- TOEFL (iBT) 80 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
- IELTS 6.5 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
- Pearson (PTE) 58
- Pearson Versant 64 or higher
- Duolingo 105
- Gao Kao English 95/120: 115/150
- GPA: Undergraduate: 2.25 for International Year
Up to 27 credits toward degree
Direct Admission
- TOEFL (iBT) 80 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
- IELTS 6.5 overall OR SAT with minimum score in critical reading of 500 is accepted in place of qualifying IELTS or TOEFL score
- Pearson (PTE) 58
- Pearson Versant 64 or higher
- Duolingo 105
- Gao Kao English Not Accepted
- GPA: Undergraduate: 2.5 for Direct Admission
Required Courses
MKTG 384 - Integrated Marketing Communications
MKTG 385 - Consumer Behavior
MKTG 430 - Professional Selling
MKTG 482 - Marketing Analytics
MKTG 485 - Marketing Management
Concentration Courses
MKTG 455 - Sales Leadership
MKTG 465 - CRM Technology for Sales Professionals
MKTG 466 - Advanced Professional Selling (spring only)
MKTG 410 - Social Media Marketing
MKTG 470 - Strategic Internet Marketing
MKTG 477 - Digital Marketing Practicum (spring only)
Elective Courses
MKTG 480 - New Product Development and Management
MKTG 386 - Services Marketing
MKTG 388 - Omnichannel Retailing
MTG 405 - Survey Research
MKTG 462 - International Logistics
MKTG 494 - Marketing Internship
MKTG 498 - Special Topics in Marketing
Pricing*
Undergraduate
IEP (1 semester) International Year (3 semester) $42,385
International Year (3 semester) $33,650
International Year (2 semester) $24,150
International Year (1 semester) $12,075
Direct Admit $24,875
Program Tuition Estimated Room, Board & Fees $17,048 - $17,470**
*Pricing is subject to change.
**2-semester estimate.
Undergraduate Pathway Scholarship
Scholarship Available - Upto $8,000
Undergraduate Direct Admission Scholarship
Scholarship Available - Upto $6,000
*Direct admission scholarship is available in each year