Marketing
Shorelight - University of Utah, United States
First Year Course Fee
USD 33,000
Course Accredited By
NWCCU
Marketing means creating, communicating, and delivering value to customers while generating revenue.
- With a marketing degree, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers.
- A bachelor’s in marketing prepares student for careers in a variety of areas including market research and analytics, consumer behavior, marketing strategy, social media, and more. Graduates go on to work for companies such as The Summit Group, FireToss, Fidelity, Buckner, and BackCountry.
Enrollment Cycles
- April 2023
- July 2023
- December 2023
KENYA
- Kenya Certificate of Secondary Education (KCSE)
- Undergraduate AAP 2 Terms C /7
- Undergraduate EAP 3 Terms C /7
- Undergraduate ID 2 Terms B-/8
English Requirements Certificate
IELTS
- PSE (3 Terms) NA
- PSE (2 Terms) 4
- PSE (1 Term) 4.5
- ID (2 Terms) 6.5
- EAP (3 Terms) 5 No subscore below 4.5
- AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
TOEFL
- PSE (3 Terms) NA
- PSE (2 Terms) 40 – 49
- PSE (1 Term) 50 – 59
- ID (2 Terms) 80
- EAP (3 Terms) 60 - 67 No subscore below 12
- AAP (2 Terms) 68 - 79 No subscore below 14
Duolingo
- PSE (3 Terms) NA
- PSE (2 Terms) 70
- PSE (1 Term) 80
- ID (2 Terms) 105
- EAP (3 Terms) 85
- AAP (2 Terms) 95
UGANDA
- Uganda Advanced Certificate of Education with a minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. In addition, Uganda Certificate of Education with a C (7) average or higher or General Certificate of Education Level (O Level) Examination Certificate with 5 academic subjects passed is required.
- Undergraduate AAP 2 Terms C7
- Undergraduate EAP 3 Terms C7
- Undergraduate ID 2 Terms B5
English Requirements Certificate
IELTS
- PSE (3 Terms) NA
- PSE (2 Terms) 4
- PSE (1 Term) 4.5
- ID (2 Terms) 6.5
- EAP (3 Terms) 5 No subscore below 4.5
- AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
TOEFL
- PSE (3 Terms) NA
- PSE (2 Terms) 40 – 49
- PSE (1 Term) 50 – 59
- ID (2 Terms) 80
- EAP (3 Terms) 60 - 67 No subscore below 12
- AAP (2 Terms) 68 - 79 No subscore below 14
Duolingo
- PSE (3 Terms) NA
- PSE (2 Terms) 70
- PSE (1 Term) 80
- ID (2 Terms) 105
- EAP (3 Terms) 85
- AAP (2 Terms) 95
TANZANIA
- Certificate of Secondary Education (CSE)
- Undergraduate AAP 2 Terms E/5
- Undergraduate EAP 3 Terms E/5
- Undergraduate ID 2 Terms D/4
English Requirements Certificate
IELTS
- PSE (3 Terms) NA
- PSE (2 Terms) 4
- PSE (1 Term) 4.5
- ID (2 Terms) 6.5
- EAP (3 Terms) 5 No subscore below 4.5
- AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
TOEFL
- PSE (3 Terms) NA
- PSE (2 Terms) 40 – 49
- PSE (1 Term) 50 – 59
- ID (2 Terms) 80
- EAP (3 Terms) 60 - 67 No subscore below 12
- AAP (2 Terms) 68 - 79 No subscore below 14
Duolingo
- PSE (3 Terms) NA
- PSE (2 Terms) 70
- PSE (1 Term) 80
- ID (2 Terms) 105
- EAP (3 Terms) 85
- AAP (2 Terms) 95
UNITED KINGDOM
- See GCE criteria
- Undergraduate AAP 2 Terms GCE
- Undergraduate EAP 3 Terms GCE
- Undergraduate ID 2 Terms GCE
English Requirements Certificate
IELTS
- PSE (3 Terms) NA
- PSE (2 Terms) 4
- PSE (1 Term) 4.5
- ID (2 Terms) 6.5
- EAP (3 Terms) 5 No subscore below 4.5
- AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
TOEFL
- PSE (3 Terms) NA
- PSE (2 Terms) 40 – 49
- PSE (1 Term) 50 – 59
- ID (2 Terms) 80
- EAP (3 Terms) 60 - 67 No subscore below 12
- AAP (2 Terms) 68 - 79 No subscore below 14
Duolingo
- PSE (3 Terms) NA
- PSE (2 Terms) 70
- PSE (1 Term) 80
- ID (2 Terms) 105
- EAP (3 Terms) 85
- AAP (2 Terms) 95
GCSE/IGCSE/GCE O-LEVEL
- 5 college preparatory subjects passed.
- Undergraduate AAP 2 Terms D or 3 or higher
- Undergraduate EAP 3 Terms D or 3 or higher
- Undergraduate ID 2 Terms C or 4 or higher
English Requirements Certificate
IELTS
- PSE (3 Terms) NA
- PSE (2 Terms) 4
- PSE (1 Term) 4.5
- ID (2 Terms) 6.5
- EAP (3 Terms) 5 No subscore below 4.5
- AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
TOEFL
- PSE (3 Terms) NA
- PSE (2 Terms) 40 – 49
- PSE (1 Term) 50 – 59
- ID (2 Terms) 80
- EAP (3 Terms) 60 - 67 No subscore below 12
- AAP (2 Terms) 68 - 79 No subscore below 14
Duolingo
- PSE (3 Terms) NA
- PSE (2 Terms) 70
- PSE (1 Term) 80
- ID (2 Terms) 105
- EAP (3 Terms) 85
- AAP (2 Terms) 95
CORE: 6 CREDITS CLASS
- 3 MKTG 4020 – Marketing Management (CW)
- 3 MKTG 4450 – Marketing Research
ELECTIVES: 15 CREDITS CLASS
- 3 MKTG 4310 – Digital Marketing & Analytics
- 3 MKTG 4350 – Digital Analytics & Database Marketing
- 3 MKTG 4500 – Introduction to Advertising
- 3 MKTG 4510 – Advertising Management
- 3 MKTG 4520 – Advertising Creative
- 3 MKTG 4530 – AdThing Experience
- 3 MKTG 4600 – Marketing Analytics
- 3 MKTG 4700 – Entrepreneurial Marketing
- 3 MKTG 4720 – Personal Selling
- 3 MKTG 4730 – Advanced Professional Selling & Business Development
- 3 MKTG 4740 – Strategic Sales Management in an e-Commerce World
- 3 MKTG 4750 – Marketing to Organizations
- 3 MKTG 4760 – Sales Technology, Analytics, & Operations
- 3 MKTG 4770 – Consumer Behavior
- 3 MKTG 4810 – Brand Management
- 3 MKTG 4880 – Marketing Internship
- 3 MKTG 4999 – Marketing Honors Thesis/Project
- 3 MKTG 5850 – Current Topics in Marketing
- 3 MKTG 5910 – Special Study
GLOBAL PERSPECTIVES: 3 CREDITS
- 3 MKTG 4840 – International Marketing (IR)
- Typical cost for two semesters $47,000
- Tuition $33,000
- Housing $7,000
- Dining $5,000
- Other $2,000