MA Creative Events Management
Falmouth University - Offered by CEG Digital, United Kingdom
First Year Course Fee
USD 7,872
Course Accredited By
PC
Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.
This masters degree will help you meet this need. You will get access to international events expertise paired with academic rigour. This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.
You will:
- Develop skills to design, plan, produce and manage events across the creative and corporate sectors
- Extend your career into event management
- Gain certification as A Greener Festival Stage 1 Assessor on completion of the A Greener Festival Assessor Training course, as part of the Sustainable Practice module
- As part of the Creative Practice in Event Design module, gain a certificate in Disability Equality Training for Live Events, accredited by Attitude is Everything.
With Falmouth Flexible, you access your course content, interactions with other students and tutors, and learning resources, through Canvas, an easy-to-use online platform.
You can access the course wherever you are in the world, and you can stop, pause and rewind lectures whenever you want.
Learning activities
- Engaging learning activities will help you apply theory to practice. They could include:
- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback
Assessments
All assessments are taken and submitted online.
Assessment methods for the masters degree in Creative Events Management can typically include:
- Evaluation takes various forms including written coursework and practical activities
- Written assessments include reports, a blog, a business plan, a research proposal, a literary review, a sustainability audit as well as a dissertation
- Practical assessments include collaborative and individual presentations as well as a digital event.
Enrollment Cycles
- May 2023
- September 2023
- January 2024
An honours degree or Level 6 equivalent qualification.
If your first language is not English, you'll need to take one of the following tests to verify your proficiency:
- IELTS - minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening
- TOEFL iBT (online test) - minimum of 88 overall and at least 21 in all 4 components
- LanguageCert (online test) - a High Pass from the ESOL B2 Communicator test in reading, writing, speaking and listening (2 parts)
We also accept a range of equivalent recognised English language qualifications. Candidates without a degree or formal qualification are still encouraged to apply.
You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.
Module one Principles of Event Management & Research (30 credits)
The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.
This will include introductions to principles and practice of:
- Concept development & associated theory
- Business planning & finance
- Health & safety assessment
- Legal considerations
- Marketing theory
- Operational delivery
- Event impacts and evaluation.
You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.
Module two Creative Practice in Event Design (30 credits)
You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of:
- Approaching the conception and delivery of the event, engaging a range of senses
- Audience flow and focal points during the event
- The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers
- Creativity of stages and construction.
Module three Digital Futures for Events and Events Marketing (30 credits)
- The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy.
- You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories.
- You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.
Module four Sustainable Practice (30 credits)
- The events industry operates globally and generates a wide range of environmental impacts.
- You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.
- You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.
Final Major Project (MA only) (60 credits)
In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.
This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.
- May 2021 - £10,900
- September 2021 - £11,300