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MSc in Global Brand Management

Griffith College, Ireland
MSc in Global Brand Management
Next enrollment cycle September 2024 See all cycles
Total Cost KES 2,294,346
Course Accredited By HECA
1 Years On Campus Postgraduate Degree Up to 25% scholarship

Campus: Dublin Main Campus.
This course is also available in Part time.
Pioneering programme provides students with a wealth of knowledge in international business and brand management
 

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

  • Our MSc in Global Brand Management programme is available on a full-time basis over a one-year period and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
  • Students will gain knowledge and understanding of key areas of international business management including storytelling, brand identity, marketing models and content production.
  • Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.
  • Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.
  • Students have the opportunity to further their studies by enrolling on our MBA in International Business.
  • A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.

Enrollment Cycles

  • September 2024
  • February 2025

Entry Requirements

  • Applicants must normally hold an approved honours degree, to at least H22 level, in a marketing or business related discipline, or equivalent qualification from an approved

Core Modules

  • Managerial Finance
  • International Strategy
  • Research Methods
  • Strategic Human Resource Management
  • Global Marketing
  • Leadership and Management Development
  • Global Brand Management Modules
  • Interactive Storytelling
  • Understanding Local and Global
  • Global Marketing Methods and Mindsets
  • E-Marketing Metrics

Interested in this course?

Our Admissions Counsellors would love to assist!