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Marketing Major, Bachelor of Business Administration

Thompson Rivers University, Canada

marketing-major-bachelor-of-business-administration

Next enrollment cycle

January 2023

See all cycles

First Year Course Fee

USD 14,260

Course Accredited By

NA

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
A challenging program that prepares students to assume many of the most important positions in business. Students will learn the skills to devise profitable new product or service ideas that meet the needs of specific targets, as well as how to develop and execute their detailed plans.
  • The Marketing Major is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.
  • After graduation, students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals.
  • Fees based on (15 credits/5 courses) 

Enrollment Cycles

  • January 2023
  • September 2023

Open admission

  • Grade 12 or mature student status
  • Foundations Mathematics 12 or Pre-calculus 12 with minimum C (or equivalent)
  • English Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent)

If you don’t meet the requirements

  • High school graduates can apply and be admitted to this program while upgrading at TRU.
  • Mature students without a high school diploma (or equivalent) can work towards completing their BC High School Graduation Diploma while in this program through TRU courses.
  • Students who do not qualify for mature student status can apply for the TRU University Preparation program to complete their BC High School Graduation Diploma

Major requirements

  • Consumer Behaviour
  • Marketing Research
  • Marketing Strategy

Plus at least five of:

  • Selected Topics in Business Administration
  • Forecasting in Business and Economics
  • Professional Selling
  • Professional Sales Management
  • Services Marketing
  • New Product Development
  • Brand Management
  • Social Media Marketing
  • Retail Management
  • E-Commerce
  • International Marketing
  • Integrated Marketing Communications
  • Business-to-Business Marketing

Minor requirements

At least four of:

  • Selected Topics in Business Administration
  • Forecasting in Business and Economics
  • Professional Selling
  • Consumer Behaviour
  • Marketing Research
  • Professional Sales Management
  • Services Marketing
  • New Product Development
  • Brand Management
  • Social Media Marketing
  • Retail Management
  • E-Commerce
  • Marketing Strategy
  • International Marketing
  • Integrated Marketing Communications
  • Business-to-Business Marketing
  • Tuition $448.65
  • Fees $191.91
  •  Books and supplies 
  • Typically about $150 per course $150.00 
  • Total (CDN) $790.56

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