Music Business Administration

Entry Requirements

Under the provisions of section 4 of the College Education Regulations concerning the conditions of admission, a person who has received instruction considered sufficient by the college and meets any of the following conditions may be admitted to a program of studies leading to an Attestation of College Studies:

• The person has interrupted his or her full-time studies or pursued full-time postsecondary studies for at least 2 consecutive terms or 1 school year;
• The person is covered by an agreement entered into between the college and an employer or by a government program of studies;
• The person has interrupted his or her full-time studies for one term and pursued full-time postsecondary studies for one term; or
• The person holds a Diploma of Vocational Studies (DVS/DEP).

Documents required for your admission:
All applications for admission must be accompanied by the following documents:

• Completed application form
• Non-refundable application fee of $50.00 and Admission fee of $200.00 ($250.00)
• Birth certificate (certified copy)
• Most recent academic transcript or diploma:
• Issued by MES (Ministère de l'Enseignement supérieur), if a student in Quebec
• Issued by the province or territory, if a student outside Quebec
• Issued by the institution or state, if an international student
• Any official documents issued outside Quebec must be a certified copy or the original. 

Documents written in language other than English or French must be accompanied by an official translation.

Term 1: During your first term, you will learn: the structure and inner workings of the music industry (e.g., key players, flow of money, current trends, etc.); how to successfully start and run a business within the music industry; how to produce and promote a concert (e.g., equipment, contracts with artists, venue selection, licenses and permits, etc.); as well as understand the important laws related to intellectual property and contracts within the music industry.

• Music Industry- 45h
• Business Startup- 45h
• Concert Production- 45h
• Contracts and Copyright Law- 45h

Term 2: you will learn: the music production process in a professional studio with a real band; the foundations of marketing (e.g., market analysis, SWOT, defining a target market, etc.); social media fundamentals; as well as how to effectively plan and manage an artist’s career.

• Music Production- 45h
• Marketing- 45h
• Communication and Social Media- 45h
• Career Management- 45h

Term 3: In your final term, you will learn: how to effectively market an artist and related products online (e.g., setting up a website, playlisting, email strategy, etc.); the more traditional—but still widely-used—promotion tactics for artists and music releases (e.g., publicity, guerilla marketing, release parties, etc.); important management, communication, and leadership skills to successfully run a business in the music industry; as well as all of the most important legal and practical aspects of music publishing (e.g., song registration, contracts, licensing, etc.).

• Digital Marketing- 45h
• Promotion- 45h
• Management and Financing of Cultural Enterprises- 45h
• Music Publishing- 45h