Music Business Administration

Trebas Institute, Canada
Music Business Administration
Next enrollment cycle May 2024 See all cycles
Total Cost KES 1,523,835
Course Accredited By DLI
1 Years On Campus Postgraduate Certificate Up to 29% scholarship

Being talented isn’t enough in the entertainment industry.

The music industry is a dynamic environment that is in constant flux, and recent developments in technology have created exciting opportunities for artists and entertainment companies (e.g., record labels, music publishers, production companies, concert promoters, app developers, etc.). The Music Business Administration program at Trebas Institute provides world-class training to anyone wanting to launch a successful career in the music industry. Whether you are an entrepreneur thinking about starting your own business, or an artist wanting to take control of your career, our cutting-edge curriculum is designed to provide you with all of the tools and experience necessary to succeed.

Skills and Competencies
Throughout your three semesters at Trebas Institute, you’ll cover the following areas:

  • Planning and managing all of the aspects of an artist’s career
  • Protecting an artist’s rights and ensuring equitable remuneration
  • Planning and executing professional marketing campaigns
  • Drafting and negotiating the music industry’s most important contracts and agreements
  • Producing, coordinating and promoting live concerts and tours
  • Starting a business in the music industry
  • Entrepreneurship
  • Music publishing and administration
  • The fundamentals of music production
  • Effectively navigating the audio industry
  • Understanding and implementing career development activities

Enrollment Cycles

  • May 2024
  • September 2024
  • January 2025

Entry Requirements

Under the provisions of section 4 of the College Education Regulations concerning the conditions of admission, a person who has received instruction considered sufficient by the college and meets any of the following conditions may be admitted to a program of studies leading to an Attestation of College Studies:

  • The person has interrupted his or her full-time studies or pursued full-time postsecondary studies for at least 2 consecutive terms or 1 school year;
  • The person is covered by an agreement entered into between the college and an employer or by a government program of studies;
  • The person has interrupted his or her full-time studies for one term and pursued full-time postsecondary studies for one term; or
  • The person holds a Diploma of Vocational Studies (DVS/DEP).

Documents required for your admission:
All applications for admission must be accompanied by the following documents:

  • Completed application form
  • Non-refundable application fee of $50.00 and Admission fee of $200.00 ($250.00)
  • Birth certificate (certified copy)
  • Most recent academic transcript or diploma:
  • Issued by MES (Ministère de l'Enseignement supérieur), if a student in Quebec
  • Issued by the province or territory, if a student outside Quebec
  • Issued by the institution or state, if an international student
  • Any official documents issued outside Quebec must be a certified copy or the original. 

Documents written in language other than English or French must be accompanied by an official translation.

Term 1: During your first term, you will learn: the structure and inner workings of the music industry (e.g., key players, flow of money, current trends, etc.); how to successfully start and run a business within the music industry; how to produce and promote a concert (e.g., equipment, contracts with artists, venue selection, licenses and permits, etc.); as well as understand the important laws related to intellectual property and contracts within the music industry.

  • Music Industry- 45h
  • Business Startup- 45h
  • Concert Production- 45h
  • Contracts and Copyright Law- 45h

Term 2: you will learn: the music production process in a professional studio with a real band; the foundations of marketing (e.g., market analysis, SWOT, defining a target market, etc.); social media fundamentals; as well as how to effectively plan and manage an artist’s career.

  • Music Production- 45h
  • Marketing- 45h
  • Communication and Social Media- 45h
  • Career Management- 45h

Term 3: In your final term, you will learn: how to effectively market an artist and related products online (e.g., setting up a website, playlisting, email strategy, etc.); the more traditional—but still widely-used—promotion tactics for artists and music releases (e.g., publicity, guerilla marketing, release parties, etc.); important management, communication, and leadership skills to successfully run a business in the music industry; as well as all of the most important legal and practical aspects of music publishing (e.g., song registration, contracts, licensing, etc.).

  • Digital Marketing- 45h
  • Promotion- 45h
  • Management and Financing of Cultural Enterprises- 45h
  • Music Publishing- 45h

Interested in this course?

Our Admissions Counsellors would love to assist!