Marketing (BBA)

VIU International, Canada
Marketing (BBA)
Next enrollment cycle January 2024 See all cycles
First Year Fee KES 2,417,943
Course Accredited By NA
4 Years On Campus Undergraduate Degree

All businesses must have a strategy and process for marketing their products or services. A Major in Marketing gives business students a flexible choice of completing courses leading to alternative career paths in marketing. 

There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing. Every business needs marketing expertise and people with this capability are in high demand.

Marketing majors will complete 12 credits in core courses in marketing basics, buyer behavior, customer analytics, and strategic marketing. Marketing majors will also take 18 upper-level credits among a selection customized to the area of marketing for which they would like to gain expertise. To further develop your expertise on a career path students may select from one of a series of marketing streams and complete suggested courses leading to an area of specialization. The holistic expertise gained will be highly valuable to future employers.

Whether you are enrolled in a non-business degree program or are a non-marketing business major, a Minor in Marketing will allow you to add a critical skill needed in business. Earning a minor in marketing is an ideal choice for students who wish to acquire a marketing mindset which is a valuable tool to offer your business or future employer. Entrepreneurs, business, medical, legal and other professionals, certified trades people, art and graphic design experts and many others all need a solid understanding of marketing to grow their business.

Enrollment Cycles

  • January 2024
  • September 2024

Entry Requirements

General admission requirements apply.

  • English 12 with a minimum “C” grade, or equivalent.
  • One of Pre-Calculus 12 or Foundations of Mathematics 12 with a minimum “C” grade (or equivalent).

Year 1

  • See Bachelor of Business Administration, Majors and Minors.
  • Marketing Major

Year 2

  • Intro to Cost and Managerial Accounting
  • Principles of Microeconomic Theory
  • Principles of Macroeconomic Theory
  • Buyer Behaviour

One of the following courses:

  • Taxation I
  • Human Resource Management
  • Financial Planning
  • Introduction to E-Management
  • Business Statistics I
  • Nine elective credits

Year 3

  • Commercial Law
  • Market Research
  • International Business I
  • Negotiations
  • Nine upper-level marketing electives
  • Nine elective credits

Year 4

  • Strategic Marketing
  • Strategic Management Issues
  • Senior Project  or- Business Internship or Three upper–level business credits and three upper–level elective credits
  • Six upper-level marketing elective credits
  • Three 400-level marketing elective credits
  • Nine elective credits


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