BS in Marketing
ISC - Long Island University, Post, United States
First Year Course Fee
USD 37,926
Course Accredited By
MSCHE
In today's fiercely competitive global economy, sophisticated marketing is often the key to the survival and continued growth of any business organization. The degree equips students to make strategic decisions regarding product design, product portfolio, distribution, pricing, advertising and promotion, sales, customer service, digital marketing, branding and licensing and other elements of the ever-changing marketing landscape.
The College of Management at LIU Post is known for its distinguished professors, state-of-the-art facilities and strong network of successful alumni. Business majors take classes in a state-of-the-art academic environment. The College's Center for Learning is equipped with wireless classrooms, two board rooms, a financial markets classroom, small seminar rooms and a student lounge. Students can increase their future job prospects by interning at corporations and organizations in New York City and on Long Island.
The Bachelor of Science degree in Business Administration is accredited by AACSB International. The AACSB designation recognizes that you have received the highest quality preparation and skills in basic and advanced concepts of marketing and business administration.
The Bachelor of Science degree in Business Administration is accredited by AACSB International. The AACSB designation recognizes that you have received the highest quality preparation and skills in basic and advanced concepts of marketing and business administration.
Enrollment Cycles
- September 2023
Entry requirements
Undergraduate
Direct Admission
- TOEFL (iBT) 75 or 79 (varies by program)
- IELTS 6.0
- Pearson (PTE) 50
- Pearson Versant Not Accepted
- Duolingo Not Accepted
- Gao Kao English 90 (Post)
- GPA: 2.0 – 2.5
English Language Institute
- TOEFL (iBT) No official score required
- IELTS Below 6.0 (Post)
- Pearson (PTE) Below 50
- Pearson Versant Not Accepted
- Duolingo Not Accepted
- Gao Kao English Under 90 (Post)
- GPA: 2.0 - 2.5
Marketing BS Requirements
Core Curriculum Requirements
- LIU Post Thematic Core Curriculum: (32-33 credits)
- POST 101 1 credit
- First-Year Seminar 3 credits
- Writing I 3 credits
- Writing II 3 credits
- Quantitative Reasoning (MTH 4 or MTH 6 required) 3 credits
- Scientific Inquiry & the Natural World 4 credits
- Creativity, Media & the Arts 3 credits
- Perspectives on World Cultures 3 credit
- Self, Society & Ethics 3 credits
- Power, Institutions & Structures (ECO 10 required) 3 credits
- Additional course from one cluster (ECO 11 required) 3-4 credits
Major Requirements
All of the following are required:
- ACC 11 Accounting Principles I 3.00hrs
- BDA 18 Data Analytics in Excel 3.00 hrs
- FIN 11 Principles of Finance I 3.00 hrs
- MAN 11 Principles of Management 3.00 hrs
- MAN 16 Business Communication 3.00 hrs
- MKT 11 Marketing Principles and Practices 3.00 hrs
- MKT 35 Integrated Marketing Communications 3.00 hrs
- MKT 70 International Business: The Firm & Environment 3.00hr
- ENT 101 Foundations of Entrepreneurship 3.00 hrs
The following are required: - ECON 10 Introduction to Microeconomics 3.00 hrs
- ECON 11 Introduction to Macroeconomics 3.00 hrs
Choose one of the following: - MTH 4 Introductory Mathematics for Business 3.00 hrs
- MTH 6 Calculus for Business and Social Science 3.00 hrs
- Digital Marketing Concentration Requirements
- MKT 15 Online Consumer Behavior 3.00 hrs
- MKT 24 Digital Marketing and Branding 3.00 hrs
- MKT 26 Digital Marketing Analytics 3.00 hrs
- MKT 23 Social Media Marketing 3.00 hrs
- MKT 80 Capstone in Digital Marketing 3.00 hrs
Undergraduate
English Language Institute (1 semester) $5,000
Direct Admission (2 semesters) $37,926
Estimated Room, Board & Fees $16,266 - $19,614