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Switzerland is world-famous for its high-quality service industries, hospitality and tourism sector and innovations in a number of fields. Students therefore have the opportunity to follow a contemporary curriculum to gain focused insight and skills in key business practices and explore a wide variety of multi-sector developments through case studies, data handling and projects to ensure that the learning is applied and of real career value.
The dual MBA program comprises one intensive study block of 6 months, full-time study which is followed by a Capstone Project, allowing students to pursue an in-depth study of an area relevant to their future. The research can be completed alongside an internship period of 6 months in Switzerland or overseas for students wishing to gain further work experience before proceeding on their career track.
Alternatively, students may return to a full-time position during this phase of the program. This program is suited to candidates who possess a
bachelor’s degree or significant managerial experience and are looking to enter or gain promotion in a particular industry or sector.
Alongside the core York St John MBA curriculum, students have the opportunity to take an additional, contemporary BHMS MBA module and base their Capstone Project around this subject area. This leads to their BHMS MBA award with specialization, adding a thematic emphasis to their study program.
International Hospitality Management
The International Hospitality Management specialization provides a varied and stimulating programme of study that enables students to fully appreciate the diversity and complexity of global hospitality. It provides a structured examination of the international industry and the principal environments and host markets, in which business is developed and conducted. Moreover, it explores the characteristics of globalisation and global hospitality, political, economic, socio-cultural, technological, ecological and regulatory environments in which global hospitality management takes place.
Innovation and Entrepreneurship
The Innovation and Entrepreneurship specialization is designed to equip students with the special skill-set required when creating a new business venture. It focuses especially on the areas that support the entire startup process, such as the development of new business ideas, models and processes, preparing and submitting a business plan, and the value creation process of innovation for the society.
In the Global Marketing specialization, students examine the opportunities offered by digital tools and key social media platforms including Facebook, Twitter, LinkedIn to enhance marketing campaigns. Cultural and geographic variations in SoMe usage and conventions and the business implications
are also explored.
1st Semester // 6 months // 4 terms
2nd Semester // 4-6 months