Good marketing is pivotal for business success. From delivering customer value to devising creative digital communications, marketing is a key area in the contemporary business world and offers many exciting and rewarding professional opportunities.
The Marketing MSc offers valuable and career enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real world practice. It also offers the possibility to gain sought after qualifications in Professional Marketing from the Chartered Institute of Marketing (CIM) and become a member while studying at Brunel Business School. Find out more on our accreditations and exemptions page.
You will develop vocational and creative skills, systematic and critical thinking, and expertise that will enable you to generate, implement, and evaluate marketing and branding activities that will deliver value to employers and customers. Cutting edge academic and applied knowledge and experience can be obtained from all our modules whose teaching is grounded in the global practice of marketing in the twenty-first century.
Enrollment Cycles
September 2023
January 2024
Entry Requirements
UK entry requirements
A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification.
EU and International entry requirements
If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.
English language requirements
IELTS: 6.5 (min 6 in all areas)
Pearson: 59 (59 in all subscores)
BrunELT: 63% (min 58% in all areas)
TOEFL: 92 (min 20 in all)
The Marketing MSc consists of compulsory modules that give you a broad understanding of marketing in organisations of all sizes. Optional modules allow you to take a closer look at related areas of interest like CSR, social media, diversity in the workplace and branding.
This course can be studied 1 year full-time, 16 months full-time with placement or 2 years full-time with placement, starting in September. Or this course can be studied 15 months full-time, 19 months full-time with placement or 27 months full-time with placement, starting in January.
Year 1 Compulsory
MG5547 Marketing Communications
MG5561 International Marketing
MG5608 Marketing Principles
MG5625 Strategic Digital Marketing
MG2096 - Consumer Behaviour
MG5615 Understanding Business and Management Research
MG5620 Contemporary Brand Management
MG5510 - Project
Optional
MG5590 Business Planning
MG5601 Business Intelligence
MG5577 International and Comparative Human Resource Management
MG5621 Creativity, Entrepreneurship and Innovation
