BSc (Hons) in International Business

• 1 certified copy of high school diploma and transcripts; or equivalent.
• Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

All applicants should submit the following documents in order to complete the application process:

• 1 completed application form (if the application was not filled in online)
• 1 certified copy of high school diploma and transcripts*
• Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent
• 2 letters of recommendation**
• 1 written or video essay***
• An electronic passport photo or 3 printed passport-size photos
• 1 copy of valid passport or ID card
• 1 bank certificate or letter certifying the applicant's financial solvency
• €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to EU

The BSc (Hons) in International Business is a six-semester, three-year program (180 ECTS). Our summer fast-track option gives students the opportunity to complete their degree in just two and a half years.
During semesters one through four, students can choose to study on any of our campuses in Barcelona, Geneva, Montreux or Munich. The final two semesters of their degree must be completed in Munich. The program content includes company visits and guest speakers.

YEAR 1

SEMESTER 1 (22 CH | 30 ECTS)
Foundations of Business Management
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This introduces the principles of business management within a modern organizational environment. Students will explore the major theories of management and critically examine the various management functions, including planning, organizing, human resource management, leading and controlling as well as the various environment frameworks under which organizations operate. Students are also given insights into in-depth, specialist areas which are the basis of subsequent courses.
3 CH | 4 ECTS

Marketing Management
This prepares the student to become an effective manager, overseeing marketing activities in an increasingly competitive environment. Students will enrich their understanding of how the various functional areas of marketing interface with the company. Students are encouraged to examine different cases critically. They also receive insight into areas of more depth, specialist areas which are the basis of subsequent courses. Emphasis is placed on the complex role marketing plays within an organization as well as the impact on the stakeholders of the company.
3 CH | 4 ECTS

Written Communication Skills
The focus of this course is divided between written communication in the business world and academic writing for university studies. It introduces the communication skills required by those preparing for a business or management position, as well as developing skills for academic purposes. The course will deal with the theory of business communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills. Additionally, students will gain an understanding of university writing standards, research and citation skills and standard academic writing practices.
3 CH | 4 ECTS
Accounting I
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The objective of the course is to give an overview of financial accounting and external reporting, including the basic accounting concepts and principles. Students will be shown how to prepare the basic financial accounting statements - the income statement, balance sheet, and cash flow statement - as well as their interpretation. This is the first of a two-part course, and covers the accounting cycle, the journal, basic ledger accounts, balance sheet, income statement, statement of retained earnings, accruals and deferrals and reporting financial results.
3 CH | 4 ECTS

Microeconomics
Students are introduced to the fundamentals of microeconomics within a participative environment. The different microeconomic concepts are explained, including supply and demand analysis, the concept of elasticity, welfare economics, the theory of the firm, competitive markets and market failures. Within these frameworks the behavior of different market players, namely individuals, households and businesses, are studied. Students are introduced to these aspects of microeconomics and their applications to address current economic policy problems through case studies and class exercises.
3 CH | 4 ECTS

Elementary Calculus
This course is designed to introduce the principles of calculus and to familiarize students with mathematical thinking. The course focuses on calculus topics that are relevant to students in the managerial and business sciences. Students will develop technical skills and tools to formulate, analyze and implement a simple quantitative model to support a business analysis and decision-making. Students must have a good understanding of algebra and arithmetic, as well as mathematical functions and their applications to practical problems.
2 CH | 3 ECTS

IT Software for Business
Students will learn about the array of software generally used in contemporary business environments, including new trends in data management and emerging future developments in IT software. These include business-specific applications for word processing, text-editing/design, spread sheet software, presentation software, internet OSS and trending mobile application software for assisting business and data management control. Additionally, new and innovative business IT structures are introduced in order to prepare students for advanced courses related to IT.
2 CH | 3 ECTS

Environmental Sustainability
The primary objective of the course is for students to understand (and be able to describe) the environmental risks and uncertainties that the world is facing today and in the coming decades. Climate change, the increasing population, decreasing fossil fuels, food and water insecurity, the loss of biodiversity and the acidification of the oceans will all have a significant impact on the way people live and work. The course explores these challenges and examines the role of business in ensuring a sustainable future for the planet.
2 CH | 3 ECTS

Crafting Your Future: Your Time at EU
This course takes individuals on a journey of exploration and learning. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be setting off on a journey of exploration and conscious choice-making, through gaining awareness on where they are, why they are there, and where the path they have chosen will be taking them.
1 CH | 1 ECTS

SEMESTER 2 (22 CH | 30 ECTS)
Ethics in Business
This course discusses the role of ethics in business and the foundations of business ethics. It considers how to integrate ethics into business practice and management theory, and the role of virtues in leading organizations. Ethical behavior contributes to personal development and to human excellence in business. Business ethics enhance corporate reputation and minimize the risk of the souring of relations between society and the company. Society, which gives businesses license to operate, increasingly demands ethical and responsible conduct from firms. This course discusses ethical dilemmas and practical difficulties that can arise in decision-making as companies try to harmonize profits with social, sustainable and ethical responsibilities.
3 CH | 4 ECTS

Oral Communication Skills
This course provides the skills for successful communication within the workplace, which is essential for business leaders to be effective. These skills include listening, identifying and interpreting verbal and nonverbal cues as well as the foundations of intercultural communication, of analyzing rhetorical situations, preparing oral presentations, and developing personal poise and confidence when delivering presentations. Students learn to analyze how, when and in which format to send messages, how to speak at meetings and how to handle question and answer sessions or complaints from interlocutors. These skills are combined with theoretical approaches to communication in the business environment.
3 CH | 4 ECTS

Accounting II
The primary objective of this course is to understand the measurements and the presentation of the assets, liabilities and owner’s equity in a public company’s balance sheet. The students will also learn how to prepare and interpret the statement of cash flows. This, the second part of a two-part course, covers the statement of cash flows, including explaining the purpose of operating cash flows and their potential impact on a business’ survival.
3 CH | 4 ECTS

Macroeconomics
The course provides an overview of major macroeconomic issues and studies the economy through its main performance indicators: national income/output, employment, unemployment and inflation. Fiscal and monetary policy, including fiscal stimulus, taxation, the interest rate and the money supply, are also discussed to understand government interests and decision-making. The course aims at using students’ own experiences and observations to enrich their understanding of the various external environments including macroeconomic decisions and economic growth.
3 CH | 4 ECTS

Business Law
The course introduces students to the core concepts of business law vis-à-vis the main legal issues facing entrepreneurs, organizations and business managers when running a business. Topics include key aspects/fields of business laws, including the law of contracts, company law, insurance law, taxation law and the law of intellectual property. Students will learn about the formation of a company, the rights and responsibilities of its directors and shareholders, as well as dispute settlement mechanisms. In addition, the changing face of global business and the ethical issues surrounding it will also be addressed.
3 CH | 4 ECTS

Mathematics of Finance
Mathematical finance is a field within applied mathematics, concerned with mathematical modeling of financial markets. This course reviews the basic theory of financial mathematics, covering the rate of return, interest rates and their use in discounting future cash flows. Other concepts that are studied in detail are the effects of compounding interest, the pricing and evaluation of bonds and perpetuities and annuities. The course concludes with the concept of future value and the effects of regular savings and pricing of pension plans and other future cash flows.
2 CH | 3 ECTS

Applied Management Statistics
Statistics are at the base of most business sciences. The ability to present, analyze and interpret data is crucial in the modern business world, and to be able to use Excel is paramount. This course on applied statistics provides a working knowledge of skills and tools in three main areas: data analysis, data production and statistical interference. The course introduces the science of learning from data. Information, in the form of numerical data, is analyzed and applied within a context of business operations to support managerial decision making. Data analysis concerns methods and strategies for exploring, organizing and describing data using graphs and numerical summaries.
2 CH | 3 ECTS

Advertising, Media & Branding
The increasing diversity and complexity of media turns advertising into a versatile art. This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency work.
2 CH | 3 ECTS

Crafting Your Future: Your Time at EU
This course takes individuals on a journey of exploration and learning. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be setting off on a journey of exploration and conscious choice-making, through gaining awareness on where they are, why they are there, and where the path they have chosen will be taking them.
1 CH | 1 ECTS


SEMESTER 3 (21 CH | 30 ECTS)
Strategic Marketing
Strategic marketing is the process of creating satisfied customers through the integration of all business functions and the continuous search for a sustainable competitive advantage. Students learn the importance of strategic marketing planning in the overall business plan. The course looks at strategic marketing from the customer and brand perspective and examines marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.
3 CH | 4 ECTS

Business Finance I
This provides an introduction to the fundamentals of business finance and their application to the usual financial issues and decision-making of business enterprises. This will familiarize students with the role of financial management in maximizing the value of the firm.
3 CH | 4 ECTS

Human Resources Management
Students will analyze the key functions of human resource management and explores the strategic importance of attracting, developing, motivating and retaining employees. The course covers topics such as recruitment and talent acquisition; training; employee development, mentoring and promotion; appraisals; fair compensation; conflict resolution and legal issues. It looks at the role of HR in creating innovative business practices and sustainable sources of competitive advantage, as well as the standard administrative functions of HR. It will also examine HR practices and regulatory labor issues in various national markets.
2 CH | 3 ECTS

Production Management
Production and operations management are introduced in this course, which focuses on productivity analysis for improving business process orientation and creating a competitive edge. Key issues examined and discussed include inventory control systems, the planning of materials requirements and manufacturing resources and quality controls. Students undertake a production project throughout the semester in order to put the theory they learn into practice.
2 CH | 3 ECTS

Entrepreneurship & New Venture Creation
This course explores the complexities of starting and developing a new business, including an assessment of personal strengths and weaknesses and analysis of existing opportunities and threats. It covers the following areas: opportunity analysis; basic requirements of a feasibility study; entrepreneurial management; and preparing a feasibility plan. The course is delivered through a mix of theory, case analysis, written assignments, readings and group and class discussion.
2 CH | 3 ECTS

Management Information Systems
Students are introduced to the principals of technology and information systems in today’s business environment. The course provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. It provides an up-to-date and comprehensive overview of information systems used by businesses today, including real-world cases and discussion of significant contemporary topics, from big data and artificial intelligence, to data security and internet governance.
2 CH | 3 ECTS

Digital Business
The digital economy has unlocked new opportunities for businesses, while simultaneously creating new areas of competition in both traditional and new sectors of the economy. Companies are increasingly digitalizing in order to capture value from innovations, cut costs, enhance performance and deliver new services. This course provides insight into the emergence of digital business, key concepts, technologies, applications and strategic organization.
2 CH | 3 ECTS

Research Methods I
This mandatory course, entitled Research Methods I, is designed specifically for all bachelor’s students in their second year of studies. The course is delivered as a skill-based seminar over a period of two semesters and is intended to enhance and improve their academic and research skills. The course acts as a guide and a practical stepping-stone to conducting real world business and management research. Students could utilize the array of academic and transfer skills acquired in this course in their coursework; independent research; cases; business plans; and in their dissertations. The current course deals primarily with academic writing; authorship; referencing and bibliography; and contains a brief introduction to the EU Business School’s dissertation process.

Crafting Your Future: Personal Development
It is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.
1 CH | 1 ECTS

Major-Specific Courses I-II
4 CH | 6 ECTS
SEMESTER 4 (21 CH | 30 ECTS)
Global Economics
As a result of globalization, the public and private sectors, input and output markets, businesses, households and individuals are all linked, with the consequence that individual decisions have a far-reaching impact. The course introduces students to the main concepts of international economics, the economic principal through a multidisciplinary approach. Globalization and international trade and finances (which are the two main building blocks of the global economy) are introduced through the analysis of basic theories, an overview of the role of international organizations such as the World Trade Organization and the International Monetary Fund, as well as a discussion of current global challenges.
3 CH | 4 ECTS

Business Finance II
Making sound financial decisions requires an understanding of modern finance theory. Throughout this course, a theoretical framework will be developed and applied to a wide range of practical problems. Specific objectives include the calculation of free cash flows, understanding of investment in long-term assets with heavy emphasis on the capital budgeting techniques. The course also includes financial forecasting and the importance of managing a firm’s liquidity and the understanding of the effective cost of short-term borrowing. Capital structure and dividend policy will also be explored.
3 CH | 4 ECTS

Social Media Marketing
Social media is an integral component in almost all successful marketing strategies, and marketing professionals and organizations require end‐to‐end social media expertise. In this course, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Social media has disrupted communication channels and created challenges for marketing in the digital age. Control of the brand has shifted from the company to the consumer. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy.
2 CH | 3 ECTS

Financial Markets
This course will study the major financial intermediaries and the instruments that are traded in financial markets. This includes examining the effects of financial markets, such as bond and stock markets, which are crucial to promoting greater economic efficiency by channeling funds from people that do not have a productive use for them to those who do. Activities in financial markets have direct effects on personal wealth, the behavior of business and consumers, and the critical performance of the economy. This course strives to offer understanding on how interest rates, foreign exchange rates and the stock market play a prominent role in our financial and economic lives.
2 CH | 3 ECTS

Consumer Behavior
Can we capture tomorrow’s consumer behavior? Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy needs and the impacts that these processes have on the consumer and society. It introduces students to the influence that consumer behavior has on marketing activities. Topics covered includes the consumer profiles behind the PLC, classical and non-classical segmentation, ethological behavioral analysis, psychological typologies, impulsive and compulsive behaviors, consumer profiling, typologies and consumer profiles fitting the trends of the future.
2 CH | 3 ECTS

Sales & Purchasing Management
This course introduces the exciting world of sales and purchasing management. Effective management of salespeople and purchasing functions is critical to business success because of the pressure on cost optimization, globalization and resource efficiency. The course focuses on Business-to-Business (B2B) relationships. The new salespeople are engaged in consultative relationships with their customers. They are expected to solve customer problems, not just to sell products. Today’s customers demand higher quality and greater levels of service. This course provides students with an understanding of personal selling. The course discusses the important relationships between personal selling and organizational strategies. The course focuses on supervisory and leadership roles necessary for successful sales management. The course also focuses on some of the best purchasing practices and its role in the companies as a new edge to gain a competitive advantage.
2 CH | 3 ECTS

Research Methods II
This mandatory course is designed specifically for all bachelor’s students in their second year of studies who have successfully completed Research Methods I. The course focuses on research designs; research philosophies; methodologies; ethical consideration; and research findings. The course focuses on how to design a real-world business research project. The module will provide students with the essential theory and practice of research – namely quantitative and qualitative research; how to conduct qualitative and quantitative research; and how to present the research findings.
Crafting Your Future: Personal Development
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It is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.
1 CH | 1 ECTS

Major-Specific Course III-V
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6 CH | 9 ECTS

YEAR 3
SEMESTER 5 (21 CH | 30 ECTS)
Ethics, Organizations & Society
The course explores controversial and complex issues such as human rights, corporate citizenship, conservation and sustainable development within the context of the global economy. It examines how theoretical and cultural perspectives impact on our worldview and existing ethical frameworks in an evolving society. The module explores the notion of personal integrity and how ethical values should be incorporated into professional life. The module also evaluates ethical practices within the specific business areas of marketing, finance, human resources and IT through dilemma analyses and exercises in moral decision-making.
7 CH | 10 ECTS

Cross-Cultural Management
This course develops students’ knowledge of the issues involved in managing a diverse workforce, working in different cultural environments and for a multinational organization. Organizational effectiveness, ethics and social responsibility will be among the issues discussed. Students will also develop their knowledge of management and organizational practices in different parts of the world. They will consider how models for understanding motivation, leadership and group behavior take cultural differences into account.
7 CH | 10 ECTS 

Research Methods & International Project Part I
This two-part course, held over two semesters, provides students with a panoramic view of research. Practical research skills, such as writing literature reviews, framing research questions, preparing research methods and analyzing empirical material using specialist software, are developed. Students will develop a deep understanding of the key concepts, theories and issues in the field.
7.5 CH | 10 ECTS

SEMESTER 6 (21 CH | 30 ECTS)
Corporate Strategy
This course promotes a managerial perspective of strategic analysis, which serves as an excellent grounding for postgraduate study in business and management. Students explore how strategy is developed, along with the analytical tools and conceptual frameworks for its successful application to cases and current practice. The course considers not-for-profit perspectives as well as more traditional for-profit enterprise.
7 CH | 10 ECTS 

International Marketing
The module responds to the need for small and medium sized enterprises (SMEs) in developed markets in the European Union to grow via export and international partnerships to improve the EU balance of trade and boost economic growth. Students will learn how to address growth opportunities in rapidly developing markets. Marketing in an international context is a highly valued skill and likely to be essential for all types of business careers in a rapidly globalizing world. In addition, the coursework is aimed to develop the student’s CV and equip them with research and report-writing skills that will assist them in finding employment.
7 CH | 10 ECTS

Research Methods and International Project Part II
This two-part course, held over two semesters, provides students with a panoramic view of research. Practical research skills, such as writing literature reviews, framing research questions, preparing research methods and analyzing empirical material using specialist software, are developed. Students will develop a deep understanding of the key concepts, theories and issues in the field.
7.5 CH | 10 ECTS

Six Semesters/Three Years Fees per semester €6,450 

Total Course Fees €38,700