BBA in Marketing
ISC - Baylor University, United States
First Year Course Fee
USD 50,232
Course Accredited By
SACSCOC
Within Marketing you can choose from five different program options, as well as the option to minor in Nonprofit Studies for non-business students.
Marketing Major
This is our core Marketing Major. Choosing this option allows you to narrow your studies to your desired career goals in Marketing. You can combine courses from areas such as Marketing, Advertising, Consumer Behavior, or Professional Selling to become a generalist in Marketing Management. In addition to the core marketing major is the option to combine the major with a track in Nonprofit and Social Enterprise Marketing.
Nonprofit and Social Enterprise Marketing
Nonprofit Marketing is a specialized track option within the marketing major, and is designed to prepare you to lead nonprofit organizations and for-profit social enterprise initiatives. Students are challenged to work with local nonprofits and large multinational organizations to use their business skills to help find solutions to pressing societal issues.
Enrollment Cycles
- June 2023
- August 2023
International Year (2 semesters) Intensive English Program (IEP) (1 semester)
- TOEFL (iBT) 50 overall
- IELTS 5.0 overall
- Pearson (PTE) 42
- Pearson Versant 43-47
- Duolingo 75
- Gao Kao English 77/120; 99/150
- GPA: 2.75 for International Year
- Up to 25 credits toward degree
International Year (2 semester)
- TOEFL (iBT) 60 overall
- IELTS 5.5 overall
- Pearson (PTE) 45
- Pearson Versant 48-54
- Duolingo 85
- Gao Kao English 83/120; 105/150
- GPA: 2.75 for International Year
- Up to 22 credits toward degree
International Year (1 semester)
- TOEFL (iBT) 70 overall
- IELTS 6.0 overall
- Pearson (PTE) 50
- Pearson Versant 55-63
- Duolingo 95
- Gao Kao English 95/120; 115/150
- GPA: 2.75 for International Year
- Up to 11 credits toward degree
Direct Admission
- TOEFL (iBT) 80 overall
- IELTS 6.5 overall
- Pearson (PTE) 60
- Pearson Versant Not Accepted
- Duolingo 110
- Gao Kao English Not Accepted
- GPA: 3.0 for Direct Admission
*Semester= 4Months
Our team will assist you further.
REQUIREMENT HOURS
I. University/BBA Core --
II. MKT Major Required Courses 9 hours
MKT 3325 - Consumer Behavior
MKT 3330 - Marketing Research (Spring of Junior Year)
MKT 4330 - Marketing Analysis and Decision Making
III. Marketing Electives (Choose 3) 9 hours
MKT 3310 - Professional Selling and Communications I
MKT 3320 - Advertising Procedures
MKT 3340 - Non-Profit Marketing
MKT 4310 - Sales Force Management
MKT 4315 - Retail Store Management
MKT 4320 - Marketing Channels
MKT 4321 - Promotion Campaigns
MKT 4325 - International Marketing
MKT 4340 - Strategic Brand Management
MKT 4350 - Digital Marketing
MKT 4360 - Customer Analytics
MKT 4395 - Marketing Internship
Total Core 18 hours
Intensive English Program (1 semester) International Year (2 semesters) $62,319
International Year (2 semesters) $50,232
Direct Admit (2 semesters) $50,232
Estimated Room & Board $9,423 - $11,598
Undergraduate Pathway Scholarship
Scholarship Available - Upto $10,000
Undergraduate Direct Admission Scholarship
Scholarship Available - Upto $21,000
*Direct admission scholarship is available in each year