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BSc in Marketing Management (Brunel Business School)

Brunel University London, United Kingdom

bsc-in-marketing-management-brunel-business-school

Next enrollment cycle

September 2022

See all cycles

First Year Course Fee

USD 24,489

Course Accredited By

CIMA

  • 3 Years
  • On Campus
  • Undergraduate
  • Degree
Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
  • Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.
  • As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.
  • You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).
  • A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
  • There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
  • You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
  • Our Marketing Management BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

Enrollment Cycles

  • September 2022

UK entry requirements

  • GCE A-level BBB.
  • BTEC Level 3 Extended Diploma DDM in Business or Enterprise and Entrepreneurship.
  • BTEC Level 3 Diploma DM in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
  • BTEC Level 3 Subsidiary Diploma D with A-levels grade BC.
  • International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.
  • Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in Business, Business and Management or Business and Law with 45 credits at Level 3.
  • A minimum of five GCSEs are required, including GCSE Mathematics grade C or grade 4 and GCSE English Language grade C or grade 4 or GCSE English Literature grade B or grade 5.

EU and International entry requirements

  • If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

  • IELTS: 6.5 (min 5.5 in all areas)
  • Pearson: 59 (59 in all subscores)
  • BrunELT: 63% (min 55% in all areas)
  • TOEFL: 92 (min R18, L17, S20, W17)
  • This Marketing Management degree will equip you with a broad knowledge and appreciation of these principal subjects as well as focusing on marketing best practice. Modules cover international and strategic marketing with the option to learn about areas such as digital marketing, brand management and entrepreneurship.
  • This course can be studied 3 years full-time or 4 years full-time with placement, starting in September.

Year 1
Compulsory

  • MG1011 - Introduction to Management Enquiry
  • MG1016 - Managing Information with Technology
  • MG1051 - Organisational Behaviour and Analysis
  • MG1600 - Introduction to Accounting and Financial Management
  • MG1054 - International Business Environment
  • MG1062 - Principles and Practice of Marketing

Year 2
Compulsory

  • MG2604 - Digital Marketing
  • MG2048 - Marketing Communications
  • MG2063 - Critical Perspectives in Management
  • MG2096 - Consumer Behaviour
  • MG2119 - Marketing Research
  • M2138 - Marketing Channels and Logistics
  • MG2554 Preparing for Placement and a Graduate Career

Year 3
Compulsory

  • MG3038 - International Marketing
  • MG3123 - Issues and Controversies in Marketing Project
  • MG3613 - Services Marketing

Optional

  • MG3009 - Entrepreneurship and Small Business Ventures
  • MG3605 - Database and Customer Relationship Marketing
  • MG3113 - Business Ethics, Environmental Sustainability and Governance
  • MG3601 - Brand Management
  • MG3122 - Strategic Marketin
  • UK
  • £9,250 full-time 
  • £6,935 part-time 
  • £1,385 placement year
  • Fees quoted are per year and may be subject to an annual increase. Home undergraduate student fees are regulated and are currently capped at £9,250 per year; any changes will be subject to changes in government policy. 
  • Fees for EU applicants – For entry in 2021/22 academic year, eligible EU applicants will have the same tuition fees as UK students to support EU students during this transition period. These fees will be applied for the duration of the course. EU fees for 2022 entry are not yet confirmed.

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