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Digital for Business

ISA Africa, Kenya

digital-for-business

Next enrollment cycle

January 2023

See all cycles

Total Course Fee

USD 432

Course Accredited By

NA

  • 8 Weeks
  • On Campus
  • Undergraduate
  • Certificate

The global digital transformation has pushed organizations, brands and emerging businesses to adopt new strategies that enable better connection with a digital savvy consumer.

 

  • Marketing teams and the overall organization strategy has to align with the emerging digital consumer trends that are today defined by the use of digital technology.
  • This course is designed to help businesses, marketing and communication teams acquire digital marketing skills relevant in the ever changing market place. Teams from different departments including brand and marketing practitioners who need a working understanding of Digital Marketing because they will work closely with Digital Marketers must take this program.

On completing the module the learner will:

  • Understand the foundations and trends of digital marketing
  • Understand the emerging behavior of a digital consumer, with an emphasis on post Covid-19 behavior patterns,
  • understand how digital marketing tools work
  • Understand different ways of growing sales through digital Channels
  • At the end of the course, you will develop a digital marketing communication campaign tailored towards meeting real marketing and business objectives

Enrollment Cycles

  • January 2023
  • May 2023
  • September 2023
  • Anyone who wants to build their skills in these specific areas
  • College or university qualification, experience in marketing or brand communications for at least one year. More than 2 years experience in other disciplines
     

Topics

  • Introduction to Digital Marketing
  • How businesses can map customer buying Behavior
  • Content Marketing for brand curiosity
  • How to develop digital Marketing communication Campaign
  • Grow your business through social media
  • Developing new digital products and business models
  • How to Advertise Your Business Online
  • How Email and Mobile Marketing Can grow your Business
  • Key Digital Metrics and analytics for business
  • Digital Assets Optimization to increase sales
  • Presentation- Digital For Business
  • One course: Kshs 47,500 
  • Cluster of 2: Kshs 75,000 
  • Cluster of 3 : Kshs 90,000 
  • Cluster of 4: Shs 120,003

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