Honours Bachelor of Commerce (Digital Marketing)

Fanshawe College, Canada

honours-bachelor-of-commerce-digital-marketing

Next enrollment cycle

September 2022

See all cycles

Total Course Fee

USD 49,416

Course Accredited By

NA

  • 120 Weeks
  • On Campus
  • Undergraduate
  • Degree

*This course is also offered parttime
A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom to the real business world.
 

Upon graduating from this undergrad marketing degree, you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered by Fanshawe. You’ll also be prepared to write certification exams within the digital marketing field upon graduation.
Available in a traditional in-class format with September admission. A part-time, online degree completion option is also available for students who have completed an advanced diploma in marketing.

The Honours Bachelor of Commerce (Digital Marketing) program is a four-year, honours level degree with a mandatory co-op work term between Levels 7 and 8. Students will study core fundamentals of business including business strategy, management, human resources, accounting and leadership in addition to the specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. Students will be well prepared to write certification exams within the digital marketing field upon graduation.

Enrollment Cycles

  • September 2022

OSSD with courses from the University (U) or University/College (M) stream WITH:
- Grade 12 English (U) 
(Note: minimum final grade required is 65)
-Mathematics ONE OF:
- Grade 12 Advanced Functions (U)
- Grade 12 Calculus and Vectors (U)
- Grade 12 Mathematics of Data Management (U)
(Note: minimum final grade required is 65)
- Plus four additional Grade 12 University (U) or University/College (M) courses
- Final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses

OR

Mature Applicant with standing in the required courses and grades stated above

OR

Post-Secondary Standing* (if applicable)

English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements 
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years
  • Canadian Academic English Language (CAEL) test with an overall score of 70, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10
  • Recommended Academic Preparation
  • In addition to required mathematics courses in secondary school, students are encouraged to take additional mathematics and accounting courses.
  • Recommended Personal Preparation
  • Consider focusing summer job searches in business/marketing/customer service related areas
  • Volunteer with a not-for-profit organization
  • Read or follow business/marketing related publications or blogs (e.g., Marketing Magazine, Ad Age, Brand Channel or Wired)
  • Follow marketing groups on LinkedIn or Twitter
  • Strengthen problem solving, critical thinking and time management skills prior to entering the program
  • Advanced Standing
  • Applicants with a Fanshawe College Diploma in Business - Marketing with a minimum GPA of 3.5 can apply to Level 4 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
  • Applicants with a Fanshawe College Advanced Diploma in Business Administration - Marketing with a minimum GPA of 3.0 can apply to Level 6 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
  • Applicants applying for individual course credits from Canadian universities must provide a detailed course content of theory and laboratory exercises (if appropriate).
  • International applicants may apply for course credit achieved at the post-secondary level. Detailed course content of theory and laboratory exercises from the
  • International institution must be included with a transcript as part of the request (official documents provided to the Office of the Registrar in a sealed envelope). If translation of the documents into English is necessary this must be performed by a recognized service.
  • Based on the guidelines established by the Postsecondary Quality Assessment Board for Honours Degree Programs, credits for advanced standing cannot exceed 50% of the program's total.
  • Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  • Preference for Permanent Residents of Ontario
  • Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  • Achievement in the Admission Requirements
  • Achievement in Post-Secondary Studies* (if applicable)

Group 1
LEVEL 1
Mathematics for Decision Making 
Accounting 1-Intro 
Computer Applications for Business 
Management Fundamentals 
Professional Comm. in a Diverse World 

Group 2
LEVEL 2
In addition to the following mandatory courses,
please refer to the Non-Core Level 2 requirement
below
Marketing 1 
Microeconomics 
Operations Management 
Human Resources Management

Group 3
LEVEL 3
In addition to the following mandatory courses,
please refer to the Non-Core Level 3 requirement
below
Macroeconomics 
Management Accounting 
Principles of Organizational Behaviour 

Group 4
LEVEL 4
In addition to the following mandatory courses,
please refer to the Non-Core Level 4 requirement
below
Business Law 
Marketing 
Business Information Systems 
Statistics for Business 

Group 5
LEVEL 5
In addition to the following mandatory courses,
please refer to the Non-Core Level 5 requirement
below
Financial Management 
Applied Research Methods
Strategic Website Management 
Brand Management & Media Integration 

Group 6
LEVEL 6
Search Engine Marketing 
Customer Behaviour 
Digital Marketing 
Managing Programs & Projects 
Leaders & Leadership 

Group 7
LEVEL 7
In addition to the following mandatory courses,
please refer to the Non-Core Level 7 requirement
below
Advanced Topics in Digital Marketing 
Marketing & Metrics & Analysis 
Managing Customer Relationships 
Business Entrepreneurship
Co-Op Educ. Employment Prep 

Group 8
LEVEL 8
In addition to the following mandatory courses,
please refer to the Non-Core Level 8 requirement
below
Current Trends in Marketing & Management 
Global Strategy & e-Commerce 
Capstone Project 
Strategic Management 
Career Development 

Group 9
Co-op Requirement
Co-op Work Term
Co-op Work Term
 

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