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BSBA in Marketing

Shorelight - University of Dayton, United States

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bsba-in-marketing

Next enrollment cycle

April 2023

See all cycles

First Year Course Fee

USD 44,890

Course Accredited By

AACSB

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 30% scholarship
From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services.
  • In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales.
  • During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.
  • In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation — offering a highly desirable set of skills.

Enrollment Cycles

  • April 2023
  • July 2023
  • October 2023
  • December 2023

KENYA

  • Kenya Certificate of Secondary Education (KCSE)
  • Undergraduate AAP 2 Terms C /7
  • Undergraduate Discovery ID 2 Terms C /7.5
  • Undergraduate EAP 3 Terms C /7
  • Undergraduate ID 2 Terms B-/8
  • 1-29 post-secondary credits the applicant must meet entry requirements for the high school transcript only. 30 post-secondary credits the applicant must meet entry requirement on the post-secondary transcript only.
  • Undergraduate PS AAP 2 Terms Third Class, D, 45%
  • Undergraduate PS EAP 3 Terms Third Class, D, 45%
  • Undergraduate PS ID 2 Terms Second Class Honours, Lower C Satisfactory, 55%

English Requirements Certificate

IELTS

  • Discovery ID (2 Terms) 6.0
  • EAP (3 Terms) 5.0 (No part below 4.5)
  • AAP (2 Terms) 5.5 (No part below 5.0)
  • Academic English - PSE (1 Term) 4.5
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms)6.0
  • Academic English Session II (1 Term)NA

TOEFL

  • Discovery ID (2 Terms) 70 (My Best Accepted)
  • EAP (3 Terms) 60 (No part below 12) (My Best Accepted)
  • AAP (2 Terms) 68 (No part below 14) (My Best Accepted)
  • Academic English - PSE (1 Term) 50 (My Best Accepted)
  • Academic English (2 Terms) Below 50 (My Best Accepted)
  • ID (2 Terms) 70 (My Best Accepted)
  • Academic English Session II (1 Term) NA

Duolingo

  • Discovery ID (2 Terms) 95
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90
  • Academic English - PSE (1 Term) 70
  • Academic English (2 Terms) Below 70
  • ID (2 Terms) 100
  • Academic English Session II (1 Term) NA

UGANDA

  • 1-29 post-secondary credits the applicant must meet entry requirements for the high school transcript only. 30 post-secondary credits the applicant must meet entry requirement on the post-secondary transcript only.
    Undergraduate PS AAP 2 Terms 65. Pass Class
  • Undergraduate PS EAP 3 Terms 65. Pass Class
  • Undergraduate PS ID 2 Terms 70. Honors Lower
  • Undergraduate PS AAP 2 Terms 2.5/4
  • Undergraduate PS EAP 3 Terms 2.5/4
  • Undergraduate PS ID 2 Terms 3.0/4

Uganda 

  • Certificate of Education or General Certificate of Education Level (O Level) Examination Certificate with 5 academic subjects passed is required. In addition, Uganda Advanced Certificate of Education with a minimum of 2 Principal Passing grades and at least 1 subsidiary pass in a college preparatory subject.
  • Undergraduate AAP 2 Terms O-level - C7/A-level – C
  • Undergraduate Discovery ID 2 Terms O-level - C6/A-level – C
  • Undergraduate EAP 3 Terms O-level - C7/A-level – C
  • Undergraduate ID 2 Terms O-level - B5/A-level - B

English Requirements Certificate

IELTS

  • Discovery ID (2 Terms) 6.0
  • EAP (3 Terms) 5.0 (No part below 4.5)
  • AAP (2 Terms) 5.5 (No part below 5.0)
  • Academic English - PSE (1 Term) 4.5
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • Academic English Session II (1 Term) NA

TOEFL

  • Discovery ID (2 Terms) 70 (My Best Accepted)
  • EAP (3 Terms) 60 (No part below 12) (My Best Accepted)
  • AAP (2 Terms) 68 (No part below 14) (My Best Accepted)
  • Academic English - PSE (1 Term) 50 (My Best Accepted)
  • Academic English (2 Terms) Below 50 (My Best Accepted)
  • ID (2 Terms) 70 (My Best Accepted)
  • Academic English Session II (1 Term) NA

Duolingo

  • Discovery ID (2 Terms) 95
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90
  • Academic English - PSE (1 Term) 70
  • Academic English (2 Terms) Below 70
  • ID (2 Terms) 100
  • Academic English Session II (1 Term) NA

TANZANIA

  • 1-29 post-secondary credits the applicant must meet entry requirements for the high school transcript only. 30 post-secondary credits the applicant must meet entry requirement on the post-secondary transcript only.
  • Undergraduate PS AAP 2 Terms 2.5/4
  • Undergraduate PS EAP 3 Terms 2.5/4
  • Undergraduate PS ID 2 Terms 3.0/4
  • Undergraduate PS AAP 2 Terms 45. Pass Class
  • Undergraduate PS EAP 3 Terms 45. Pass Class
  • Undergraduate PS ID 2 Terms 50. Second Class Lower
  • Certificate of Secondary Education (CSE)
  • Undergraduate AAP 2 Terms E/5
  • Undergraduate Discovery ID 2 Terms D/4
  • Undergraduate EAP 3 Terms E/5
  • Undergraduate ID 2 Terms D/4

English Requirements Certificate

IELTS

  • Discovery ID (2 Terms) 6.0
  • EAP (3 Terms) 5.0 (No part below 4.5)
  • AAP (2 Terms) 5.5 (No part below 5.0)
  • Academic English - PSE (1 Term) 4.5
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • Academic English Session II (1 Term) NA

TOEFL

  • Discovery ID (2 Terms) 70 (My Best Accepted)
  • EAP (3 Terms) 60 (No part below 12) (My Best Accepted)
  • AAP (2 Terms) 68 (No part below 14) (My Best Accepted)
  • Academic English - PSE (1 Term) 50 (My Best Accepted)
  • Academic English (2 Terms) Below 50 (My Best Accepted)
  • ID (2 Terms) 70 (My Best Accepted)
  • Academic English Session II (1 Term) NA

Duolingo

  • Discovery ID (2 Terms) 95
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90
  • Academic English - PSE (1 Term) 70
  • Academic English (2 Terms) Below 70
  • ID (2 Terms) 100
  • Academic English Session II (1 Term) NA

UNITED KINGDOM

  • See GCE criteria
  • Undergraduate AAP 2 Terms GCE
  • Undergraduate EAP 3 Terms GCE 
  • Undergraduate ID 2 Terms GCE 
  • See IGCSE/GCE
  • Undergraduate Discovery ID 2 Terms See IGCSE/GCE
  • 1-29 post-secondary credits the applicant must meet entry requirements for the high school transcript only. 30 post-secondary credits the applicant must meet entry requirement on the post-secondary transcript only.
  • Undergraduate PS AAP 2 Terms 45, Third Class
  • Undergraduate PS EAP 3 Terms 45, Third Class
  • Undergraduate PS ID 2 Terms 55, Second Class - lower Division

English Requirements Certificate

IELTS

  • Discovery ID (2 Terms) 6.0
  • EAP (3 Terms) 5.0 (No part below 4.5)
  • AAP (2 Terms) 5.5 (No part below 5.0)
  • Academic English - PSE (1 Term) 4.5
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • Academic English Session II (1 Term) NA

TOEFL

  • Discovery ID (2 Terms) 70 (My Best Accepted)
  • EAP (3 Terms) 60 (No part below 12) (My Best Accepted)
  • AAP (2 Terms) 68 (No part below 14) (My Best Accepted)
  • Academic English - PSE (1 Term) 50 (My Best Accepted)
  • Academic English (2 Terms) Below 50 (My Best Accepted)
  • ID (2 Terms) 70 (My Best Accepted)
  • Academic English Session II (1 Term) NA

Duolingo

  • Discovery ID (2 Terms) 95
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90
  • Academic English - PSE (1 Term) 70
  • Academic English (2 Terms) Below 70
  • ID (2 Terms) 100
  • Academic English Session II (1 Term) NA

BTEC

  • (BTEC) Extended Diploma (Level 3)
  • Undergraduate AAP 2 Terms 80 UCAS Points or MMP Grade
  • Undergraduate Discovery ID 2 Terms 88 UCAS Points or MMP Grade
  • Undergraduate EAP 3 Terms 80 UCAS Points or MMP Grade
  • Undergraduate ID 2 Terms 96 UCAS Points or MMP Grade

English Requirements Certificate

IELTS

  • Discovery ID (2 Terms) 6.0
  • EAP (3 Terms) 5.0 (No part below 4.5)
  • AAP (2 Terms) 5.5 (No part below 5.0)
  • Academic English - PSE (1 Term) 4.5
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • Academic English Session II (1 Term) NA

TOEFL

  • Discovery ID (2 Terms) 70 (My Best Accepted)
  • EAP (3 Terms) 60 (No part below 12) (My Best Accepted)
  • AAP (2 Terms) 68 (No part below 14) (My Best Accepted)
  • Academic English - PSE (1 Term) 50 (My Best Accepted)
  • Academic English (2 Terms) Below 50 (My Best Accepted)
  • ID (2 Terms) 70 (My Best Accepted)
  • Academic English Session II (1 Term) NA

Duolingo

  • Discovery ID (2 
  • Terms) 95
  • EAP (3 Terms) 80AAP (2 Terms) 90
  • Academic English - PSE (1 Term) 70
  • Academic English (2 Terms) Below 70
  • ID (2 Terms) 100
  • Academic English Session II (1 Term) NA

GCSE/IGCSE/GCE O-LEVEL

  • 5 college preparatory subjects passed
  • Undergraduate AAP 2 Terms C or 4
  • Undergraduate Discovery ID 2 Terms C/4 or higher
  • Undergraduate EAP 3 Terms C or 4
  • Undergraduate ID 2 Terms B or 5

English Requirements Certificate

IELTS

  • Discovery ID (2 Terms) 6.0
  • EAP (3 Terms) 5.0 (No part below 4.5)
  • AAP (2 Terms) 5.5 (No part below 5.0)
  • Academic English - PSE (1 Term) 4.5
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • Academic English Session II (1 Term) NA

TOEFL

  • Discovery ID (2 Terms) 70 (My Best Accepted)
  • EAP (3 Terms) 60 (No part below 12) (My Best Accepted)
  • AAP (2 Terms) 68 (No part below 14) (My Best Accepted)
  • Academic English - PSE (1 Term) 50 (My Best Accepted)
  • Academic English (2 Terms) Below 50 (My Best Accepted)
  • ID (2 Terms) 70 (My Best Accepted)
  • Academic English Session II (1 Term) NA

Duolingo

  • Discovery ID (2 Terms) 95
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90
  • Academic English - PSE (1 Term) 70
  • Academic English (2 Terms) Below 70
  • ID (2 Terms) 100
  • Academic English Session II (1 Term) NA

Bachelor of Science in Business Administration, Marketing (MKT) minimum 125 hours
Common Academic Program (CAP) 1 

First-Year Humanities Commons 2 12 cr. hrs.

  • HST 103
  • The West & the World
  • REL 103
  • Introduction to Religious and Theological Studies
  • PHL 103
  • Introduction to Philosophy
  • ENG 100
  • Writing Seminar I 3

Second-Year Writing Seminar 4 0-3 cr. hrs.

  • ENG 200
  • Writing Seminar II
  • Oral Communication 3 cr. hrs.
  • CMM 100
  • Principles of Oral Communication
  • Mathematics 3 cr. hrs.
  • Social Science 3 cr. hrs.
  • SSC 200
  • Social Science Integrated
  • Arts 3 cr. hrs.
  • Natural Sciences 5 7 cr. hrs.
  • Crossing Boundaries up to 12 cr. hrs.
  • Faith Traditions
  • Practical Ethical Action
  • Inquiry 6
  • Integrative
  • Advanced Study
  • Philosophy and/or Religious Studies (6 cr. hrs.)
  • Historical Studies (3 cr. hrs.) 7
  • Diversity and Social Justice 8 3 cr. hrs.
  • Major Capstone 9 0-6 cr. hrs.
  • Typical cost for two semesters $61,890 
  • Tuition $44,890 
  • Housing $9,000 
  • Dining $6,000 
  • Other $2,000

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