Navigation

All Top Courses

BS in Marketing

Shorelight - Adelphi University, United States
Overview Course Requirements Syllabus
BS in Marketing
Next enrollment cycle December 2023 See all cycles
First Year Fee KES 6,525,722
Course Accredited By AACSB
4 Years On Campus Undergraduate Degree Up to 30% scholarship

Kickstart your career in market research consulting, brand management, business development or green marketing. Become an entrepreneur, public relations or advertising/promotions manager, or search marketing strategist.

  • Benefit from the Willumstad Winning Edge—six steps to boosting career success in any field of business.
  • Build relationships with industry leaders by completing class projects for real-world clients like 1-800-Flowers.com, GEICO and Jovia Financial Credit Union.
  • Leverage Adelphi’s career connections—internship placements, résumé guidance, job shadowing and more—to land your dream job right after graduation.

Enrollment Cycles

  • December 2023
  • April 2024
  • July 2024

Entry Requirements

Kenya Certificate of Secondary Education (KCSE)

  • Undergraduate AAP 2 Terms C /7
  • Undergraduate EAP 3 Terms C /7
  • Undergraduate ID 2 Terms B-/8

English Requirements certificate

  • GCSE/IGCSE
  • AAP (2 Terms) B (b)
  • EAP (3 Terms) C (c)
  • ID (2 Terms) NA
  • Academic English - PSE (1 Term) Below C (c): Other approved test required
  • Academic English (3 Terms) Below C (c): Other approved test required
  • Academic English (2 Terms) Below C (c): Other approved test required

IELTS

  • AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • ID (2 Terms) 6.5
  • Academic English - PSE (1 Term) 4.5
  • Academic English (3 Terms) Below 4
  • Academic English (2 Terms) 4

TOEFL

  • AAP (2 Terms) 68 - 79 No subscore below 14 (My Best Accepted)
  • EAP (3 Terms) 60 - 67 No subscore below 12 (My Best Accepted)
  • ID (2 Terms) 80 (My Best Accepted)
  • Academic English - PSE (1 Term) 50 - 59 (My Best Accepted)
  • Academic English (3 Terms) Below 40 (My Best Accepted)
  • Academic English (2 Terms) 40 - 49 (My Best Accepted)

Duolingo

  • AAP (2 Terms) 90 (approved through fall 22)
  • EAP (3 Terms) 80 (approved through fall 22)
  • ID (2 Terms) 110 (approved through fall 22)
  • Academic English - PSE (1 Term) 70 (approved through fall 22)
  • Academic English (3 Terms) 50 (approved through fall 22)
  • Academic English (2 Terms) 60 (approved through fall 22)

Uganda

  • Advanced Certificate of Education with a minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. In addition, Uganda Certificate of Education with a C (7) average or higher or General Certificate of Education Level (O Level) Examination Certificate with 5 academic subjects passed is required.
  • Undergraduate AAP 2 Terms C7
  • Undergraduate EAP 3 Terms C7
  • Undergraduate ID 2 Terms B5

English Requirements certificate

  • GCSE/IGCSE
  • AAP (2 Terms) B (b)
  • EAP (3 Terms) C (c)
  • ID (2 Terms) NA
  • Academic English - PSE (1 Term) Below C (c): Other approved test required
  • Academic English (3 Terms) Below C (c): Other approved test required
  • Academic English (2 Terms) Below C (c): Other approved test required

IELTS

  • AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • ID (2 Terms) 6.5
  • Academic English - PSE (1 Term) 4.5
  • Academic English (3 Terms) Below 4
  • Academic English (2 Terms) 4

TOEFL

  • AAP (2 Terms) 68 - 79 No subscore below 14 (My Best Accepted)
  • EAP (3 Terms) 60 - 67 No subscore below 12 (My Best Accepted)
  • ID (2 Terms) 80 (My Best Accepted)
  • Academic English - PSE (1 Term) 50 - 59 (My Best Accepted)
  • Academic English (3 Terms) Below 40 (My Best Accepted)
  • Academic English (2 Terms) 40 - 49 (My Best Accepted)

Duolingo

  • AAP (2 Terms) 90 (approved through fall 22)
  • EAP (3 Terms) 80 (approved through fall 22)
  • ID (2 Terms) 110 (approved through fall 22)
  • Academic English - PSE (1 Term) 70 (approved through fall 22)
  • Academic English (3 Terms) 50 (approved through fall 22)
  • Academic English (2 Terms) 60 (approved through fall 22)

Tanzania

  • Certificate of Secondary Education (CSE)
  • Undergraduate AAP 2 Terms E/5
  • Undergraduate EAP 3 Terms E/5
  • Undergraduate ID 2 Terms D/4

English Requirements cerrtificate

  • GCSE/IGCSE
  • AAP (2 Terms) B (b)
  • EAP (3 Terms) C (c)
  • ID (2 Terms) NA
  • Academic English - PSE (1 Term) Below C (c): Other approved test required
  • Academic English (3 Terms) Below C (c): Other approved test required
  • Academic English (2 Terms) Below C (c): Other approved test required

IELTS

  • AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • ID (2 Terms) 6.5
  • Academic English - PSE (1 Term) 4.5
  • Academic English (3 Terms) Below 4
  • Academic English (2 Terms) 4

TOEFL

  • AAP (2 Terms) 68 - 79 No subscore below 14 (My Best Accepted)
  • EAP (3 Terms) 60 - 67 No subscore below 12 (My Best Accepted)
  • ID (2 Terms) 80 (My Best Accepted)
  • Academic English - PSE (1 Term) 50 - 59 (My Best Accepted)
  • Academic English (3 Terms) Below 40 (My Best Accepted)
  • Academic English (2 Terms) 40 - 49 (My Best Accepted)

Duolingo

  • AAP (2 Terms) 90 (approved through fall 22)
  • EAP (3 Terms) 80 (approved through fall 22)
  • ID (2 Terms) 110 (approved through fall 22)
  • Academic English - PSE (1 Term) 70 (approved through fall 22)
  • Academic English (3 Terms) 50 (approved through fall 22)
  • Academic English (2 Terms) 60 (approved through fall 22)

(BTEC) Extended Diploma (Level 3)

  • Undergraduate AAP 2 Terms 80 UCAS Points or MMP Grade
  • Undergraduate EAP 3 Terms 80 UCAS Points or MMP Grade
  • Undergraduate ID 2 Terms 96 UCAS Points or MMM Grade

English Requirements certificate

  • GCSE/IGCSE
  • AAP (2 Terms) B (b)
  • EAP (3 Terms) C (c)
  • ID (2 Terms) NA
  • Academic English - PSE (1 Term) Below C (c): Other approved test required
  • Academic English (3 Terms) Below C (c): Other approved test required
  • Academic English (2 Terms) Below C (c): Other approved test required

IELTS

  • AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • ID (2 Terms) 6.5
  • Academic English - PSE (1 Term) 4.5
  • Academic English (3 Terms) Below 4
  • Academic English (2 Terms) 4

TOEFL

  • AAP (2 Terms) 68 - 79 No subscore below 14 (My Best Accepted)
  • EAP (3 Terms) 60 - 67 No subscore below 12 (My Best Accepted)
  • ID (2 Terms) 80 (My Best Accepted)
  • Academic English - PSE (1 Term) 50 - 59 (My Best Accepted)
  • Academic English (3 Terms) Below 40 (My Best Accepted)
  • Academic English (2 Terms) 40 - 49 (My Best Accepted)

Duolingo

  • AAP (2 Terms) 90 (approved through fall 22)
  • EAP (3 Terms) 80 (approved through fall 22)
  • ID (2 Terms) 110 (approved through fall 22)
  • Academic English - PSE (1 Term) 70 (approved through fall 22)
  • Academic English (3 Terms) 50 (approved through fall 22)
  • Academic English (2 Terms) 60 (approved through fall 22)

United Kingdom

  • See GCE criteria
  • Undergraduate AAP 2 Terms GCE
  • Undergraduate EAP 3 Terms GCE
  • Undergraduate ID 2 Terms GCE
  • Bachelor’s degree (Pass or Honours earned after 3 or 4 years); Bachelor of (Architecture, Dental Surgery, Medicine); Master of Pharmacy (I and II); BTEC Level 7 Diploma in Technology or
  • Technological Engineering or Arts and Design
  • Undergraduate PS AAP 2 Terms 45
  • Undergraduate PS EAP 3 Terms 45
  • Undergraduate PS ID 2 Terms 55

English Requirements certificate

  • GCSE/IGCSE
  • AAP (2 Terms) B (b)
  • EAP (3 Terms) C (c)
  • ID (2 Terms) NA
  • Academic English - PSE (1 Term) Below C (c): Other approved test required
  • Academic English (3 Terms) Below C (c): Other approved test required
  • Academic English (2 Terms) Below C (c): Other approved test required

IELTS

  • AAP (2 Terms) 5.5 - 6.0 No subscore below 5.0
  • EAP (3 Terms) 5 No subscore below 4.5
  • ID (2 Terms) 6.5
  • Academic English - PSE (1 Term) 4.5
  • Academic English (3 Terms) Below 4
  • Academic English (2 Terms) 4

TOEFL

  • AAP (2 Terms) 68 - 79 No subscore below 14 (My Best Accepted)
  • EAP (3 Terms) 60 - 67 No subscore below 12 (My Best Accepted)
  • ID (2 Terms) 80 (My Best Accepted)
  • Academic English - PSE (1 Term) 50 - 59 (My Best Accepted)
  • Academic English (3 Terms) Below 40 (My Best Accepted)
  • Academic English (2 Terms) 40 - 49 (My Best Accepted)

Duolingo

  • AAP (2 Terms) 90 (approved through fall 22)
  • EAP (3 Terms) 80 (approved through fall 22)
  • ID (2 Terms) 110 (approved through fall 22)
  • Academic English - PSE (1 Term) 70 (approved through fall 22)
  • Academic English (3 Terms) 50 (approved through fall 22)
  • Academic English (2 Terms) 60 (approved through fall 22)

Requirements for the Bachelor of Science (B.S.) in Marketing
Required GPA: 2.3
Credits Required for Major: 83
Credits Required to Graduate: 121

  • The marketing major leads to the B.S. by successfully completing 121 credits of course work, consisting of 38 credits of General Education requirements and liberal arts electives, 26 credits of liberal arts requirements, 33 credits of pre-core, business core and capstone course requirements, and 24 credits of advanced marketing and business courses.
  • MKT (0212) 280 - Marketing Credits: 3.00 hrs
  • MKT (0212) 481 - Marketing Research Credits: 3.00 hrs
  • MKT (0212) 482 - Marketing Strategy Credits: 3.00 hrs

Marketing Electives Credits: 12.00 hrs

  • MTH (0144) 110 - Precalculus for Business and Life Sciences Credits: 3.00hrs
  • ACC (0201) 101 - Principles of Accounting I Credits: 3.00 hrs
  • ACC (0201) 102 - Principles of Accounting II Credits: 3.00
  • ECA (0203) 111 - The Price System Credits: 3.00 hrs
  • ECA (0203) 112 - The National Economy Credits: 3.00 hrs
  • BUS (0204) 162 - Business and Society Credits: 3.00 hrs
  • BUS (0204) 252 - Legal And Ethical Environment of Business Credits: 3.00 hrs
  • BUS (0204) 267 - Business Communications Credits: 3.00 hrs
  • BUS (0204) 341 - International Business Credits: 3.00 hrs
  • ENT (0215) 461 - Entrepreneurship Credits: 3.00 hrs
  • BUS (0204) 468 - Business Policy and Strategy Credits: 3.00 hrs
  • DSC (0207) 271 - Information Technology And Applications Credits: 4.00 hrs
  • DSC (0207) 272 - Analytical And Statistical Modeling Credits: 4.00 hrs
  • DSC (0207) 274 - Data Analysis and Decision Making Credits: 3.00 hrs
  • DSC (0207) 373 - Management Of Productions/ Operations Credits: 3.00 hrs
  • HRM (0208) 367 - Management of Human Resources Credits: 3.00 hrs

FIN (0209) 330 - Managerial Finance Credits: 3.00 hrs

  • MGT (0210) 262 - The Art, Science and Practice of Management Credits: 3.00 hrs
  • MGT (0210) 366 - Organizational Behavior Credits: 3.00hrs
  • SPE (0876) 110 - Oral Communication in the Professional World Credits: 3.00 hrs
    or
  • SPE (0876) 112 - Public Speaking Credits: 3.00hrs

Interested in this course?

Our Admissions Counsellors would love to assist!

Apply with Craydel