MA Intercultural Business Communication
University of Central Lancashire (UCLan) - Offered by CEG Digital, United Kingdom
First Year Course Fee
USD 7,708
Course Accredited By
PC
Within an international trade context, you’ll get to know your audience preferences, deepening your understanding of how cultural difference can influence success or failure.
Why study with us?
- Benefit from a well-rounded structure that combines intercultural and communication theories applied to work-related contexts; multi-disciplinary pathways; and research training
- Gain insights from our experienced academics via live webinars that can be watched back at any time, along with regular feedback and assessments
- Receive resources to sharpen your independent learning, allowing you to continue your own professional growth even after graduation
Learning outcomes
- This programme has been thoughtfully designed by our research-active teaching staff to provide you with a master’s-level education of international standing.
- Upon completing the MA Intercultural Business Communication, you’ll be able to:
- Understand and critically analyse research relating to communication, language, culture, society, and business
- Apply the appropriate theories, models, and ideologies to your work in the management of intercultural communication
- Systematically organise data for research and identify crucial points for further reflection
- Communicate arguments clearly and cohesively with an excellent level of accuracy, fluency, and professionalism
Enrollment Cycles
- September 2023
- January 2024
- May 2024
- You must hold at least a 2:1 degree in a related subject such as business.
- However, please note that we’ll consider all candidates on their individual merits.
- If you’re looking to progress through the experiential learning route, you’ll need to provide a more detailed personal statement than usual along with a CV highlighting your relevant work experience.
- We may ask you to attend an online, 45-minute interview to discuss your background and interest in the course.
- You can also explore using our accreditation of prior learning (APL) to claim credits that you can put towards your degree, based on the experience you currently hold.
- If you don’t speak English as a first language you’ll need to hold a minimum IELTS score of 6.5 or an accepted equivalent.
Module overview
Multicultural Marketing (20 credits)
On this module, you’ll explore various cultural challenges and their impact on marketing in an intercultural context. You can look forward to learning how to create strategies for decision-making in such situations, exploring an array of topics such as the globalised customer; standardisation and adaption; and cross-cultural market segmentation.
Human Resource Management for Intercultural Business Communication (20 credits)
Through the lessons offered by this module, you’ll develop a comparative perspective of human resource management concepts and models, including their applicability to contemporary challenges in said field. As you progress, you’ll strengthen the productive, critical, and analytical skills needed to effectively navigate human resource management and related areas.
Challenges in Global Development and Communication (40 credits)
During this module, you can expect to build your understanding of global development issues in relation to intercultural communication and digital applications. Through your studies, you’ll learn how to use concepts and perspectives drawn from development theory to analyse the complex evolution of different regions around the world.
Theory and Practice of Organisation Communication within Intercultural Environments (40 credits)
Your coursework here will enable you to critically analyse cultural similarities and differences to fully understand their effect on the workplace. You’ll be introduced to theories of intercultural communication skills and develop the competence and confidence needed to apply your capabilities across a range of real-world, organisational settings.
Intercultural Enterprise Project (60 credits)
With this final module, you’ll have the chance to use the research methodologies and data collection methods you’ve mastered to address issues from an intercultural perspective within an actual business. Your project can even take on a challenge that exists in your own organisation, and will require you to produce a business report and feasibility report as part of your output.
Total Course Fee: £11,064 (paid in two instalments) (including a £250 acceptance fee)