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Within an international trade context, you’ll get to know your audience preferences, deepening your understanding of how cultural difference can influence success or failure.
Why study with us?
Multicultural Marketing (20 credits)
On this module, you’ll explore various cultural challenges and their impact on marketing in an intercultural context. You can look forward to learning how to create strategies for decision-making in such situations, exploring an array of topics such as the globalised customer; standardisation and adaption; and cross-cultural market segmentation.
Human Resource Management for Intercultural Business Communication (20 credits)
Through the lessons offered by this module, you’ll develop a comparative perspective of human resource management concepts and models, including their applicability to contemporary challenges in said field. As you progress, you’ll strengthen the productive, critical, and analytical skills needed to effectively navigate human resource management and related areas.
Challenges in Global Development and Communication (40 credits)
During this module, you can expect to build your understanding of global development issues in relation to intercultural communication and digital applications. Through your studies, you’ll learn how to use concepts and perspectives drawn from development theory to analyse the complex evolution of different regions around the world.
Theory and Practice of Organisation Communication within Intercultural Environments (40 credits)
Your coursework here will enable you to critically analyse cultural similarities and differences to fully understand their effect on the workplace. You’ll be introduced to theories of intercultural communication skills and develop the competence and confidence needed to apply your capabilities across a range of real-world, organisational settings.
Intercultural Enterprise Project (60 credits)
With this final module, you’ll have the chance to use the research methodologies and data collection methods you’ve mastered to address issues from an intercultural perspective within an actual business. Your project can even take on a challenge that exists in your own organisation, and will require you to produce a business report and feasibility report as part of your output.
Total Course Fee: £11,064 (paid in two instalments) (including a £250 acceptance fee)