Marketing
Shorelight - University of Kansas, United States
First Year Course Fee
USD 27,050
Course Accredited By
AACSB
As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity.
- Through coursework and experiential activities, we train our graduates to become proficient in identifying target segments and designing high-impact marketing campaigns that include the elements of product, price, place, and promotion.
- Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.
- The strategic skills you will gain as a marketing student will prepare you for a variety of jobs.
- Opportunities vary widely between research and creative work, creating a dynamic and exciting field.
Typical positions include:
- Accounting Representative
- Brand Manager
- Internet Marketing Specialist
- Marketing Manager
- Market Research Specialist
- Purchasing Agent
- Promotions Manager
- Product Manager
- Research Analyst
- Sales Representative
Marketing majors can focus on specific aspects of the field with the following options:
- Advertising and marketing communications
Marketing analytics
- Product marketing and brand management
- Advertising and marketing communications
- This option within the marketing major is designed for students interested in creating, managing and executing the communications function at profit and nonprofit firms. Students will be exposed to traditional advertising and public relations as well as a wide variety of digital tools.
Requirements
- MKTG 420: Integrated Marketing Communications
- MKTG 460: Practicum in Promotion and Advertising Planning
- Four option-specific experiential points
Optional
- JOUR 260: Agency – Introduction
- JOUR 304: Media Writing for Audiences
- For more information, contact Associate Professor Jessica Li.
Marketing analytics
- The marketing analytics option designed to equip students with the concepts and tools required to successfully navigate today's rapidly evolving business environment.
Requirements
- MKTG 470: Marketing Analytics
- MKTG 465: Customer Relationships Management or Pricing
- Four option-specific experiential points
- For more information, contact Assistant Professor Boram Lim.
- Product marketing and brand management
- Brands are one of the most valuable assets that a company can own. Accordingly, this option within the marketing major is designed for students interested in developing, nurturing, and growing brands.
Requirements
- MKTG 430: New Product Management or MKTG 445: Services Marketing
- MKTG 448: Managing Brands
- Four option-specific experiential points
Enrollment Cycles
- April 2023
- September 2023
- December 2023
KENYA
- Kenya Certificate of Secondary Education (KCSE)
- Undergraduate AAP 2 Terms
- C or 7 average or higher
- Undergraduate AAP 3 Terms
- C or 7 average or higher
- Undergraduate ID 2 Terms
- C or 7 average or higher
English Requirements Certificate
IELTS
- Academic English (2 Terms) 4.5
- ID (2 Terms) 6.5 ( with no band lower than 6.0) except speaking
- AAP (2 Terms) 6.0 ( with no band lower than 5.5) except speaking
- EAP (3 Terms) 5.5 ( with no band lower than 5.0) except speaking
- KUDE (2 Terms) 6.5 (no subscore lower than 6.0) except speaking
- AEC (1 Term) 5.0 or lower
- Academic English - PSE (1 Term) 5.0
- Academic English (3 Terms) Below 4.5
TOEFL
- Academic English (2 Terms) 40
- ID (2 Terms) 79 No subscore below 18
- AAP (2 Terms) 71 No subscore below 16
- EAP (3 Terms) 60 No subscore below 13
- KUDE (2 Terms) 79 No section below 18
- AEC (1 Term) 59 or lower
- Academic English - PSE (1 Term) 50
- Academic English (3 Terms) Below 40
Duolingo
- Academic English (2 Terms) 70
- ID (2 Terms) 110
- AAP (2 Terms) 100
- EAP (3 Terms) 90
- KUDE (2 Terms) NA
- AEC (1 Term) NA
- Academic English - PSE (1 Term) 80
- Academic English (3 Terms) Below 70
Uganda
- Advanced Certificate of Education and Uganda Certificate of Education
Undergraduate AAP 2 Terms
- UACE - minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. UGCE - C (7) average or higher or General Certificate of Education Level (O Level) Exam with 5 academic subjects
Undergraduate AAP 3 Terms
- UACE - minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. UGCE - C (7) average or higher or General Certificate of Education Level (O Level) Exam with 5 academic subjects
Undergraduate ID 2 Terms
- UACE - minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. UGCE - C (7) average or higher or General Certificate of Education Level (O Level) Exam with 5 academic subjects
English Requirements
Certificate
IELTS
- Academic English (2 Terms) 4.5
- ID (2 Terms) 6.5 ( with no band lower than 6.0) except speaking
- AAP (2 Terms) 6.0 ( with no band lower than 5.5) except speaking
- EAP (3 Terms) 5.5 ( with no band lower than 5.0) except speaking
- KUDE (2 Terms) 6.5 (no subscore lower than 6.0) except speaking
- AEC (1 Term) 5.0 or lower
- Academic English - PSE (1 Term) 5.0
- Academic English (3 Terms) Below 4.5
TOEFL
- Academic English (2 Terms) 40
- ID (2 Terms) 79 No subscore below 18
- AAP (2 Terms) 71 No subscore below 16
- EAP (3 Terms) 60 No subscore below 13
- KUDE (2 Terms) 79 No section below 18
- AEC (1 Term) 59 or lower
- Academic English - PSE (1 Term) 50
- Academic English (3 Terms) Below 40
Duolingo
- Academic English (2 Terms) 70
- ID (2 Terms) 110
- AAP (2 Terms) 100
- EAP (3 Terms) 90
- KUDE (2 Terms) NA
- AEC (1 Term) NA
- Academic English - PSE (1 Term) 80
- Academic English (3 Terms) Below 70
TANZANIA
- Certificate of Secondary Education (CSE)
- Undergraduate AAP 2 Terms E/5 average or higher
- Undergraduate AAP 3 Terms E/5 average or higher
- Undergraduate ID 2 Terms E/5 average or higher
- English Requirements
CERTIFICATE IELTS
- Academic English (2 Terms) 4.5
- ID (2 Terms) 6.5 ( with no band lower than 6.0) except speaking
- AAP (2 Terms) 6.0 ( with no band lower than 5.5) except speaking
- EAP (3 Terms) 5.5 ( with no band lower than 5.0) except speaking
- KUDE (2 Terms) 6.5 (no subscore lower than 6.0) except speaking
- AEC (1 Term) 5.0 or lower
- Academic English - PSE (1 Term) 5.0
- Academic English (3 Terms) Below 4.5
TOEFL
- Academic English (2 Terms) 40
- ID (2 Terms) 79 No subscore below 18
- AAP (2 Terms) 71 No subscore below 16
- EAP (3 Terms) 60 No subscore below 13
- KUDE (2 Terms) 79 No section below 18
- AEC (1 Term) 59 or lower
- Academic English - PSE (1 Term) 50
- Academic English (3 Terms) Below 40
Duolingo
- Academic English (2 Terms) 70
- ID (2 Terms) 110
- AAP (2 Terms) 100
- EAP (3 Terms) 90
- KUDE (2 Terms) NA
- AEC (1 Term) NA
- Academic English - PSE (1 Term) 80
- Academic English (3 Terms) Below 70
UNITED KINGDOM
- See GCSE criteria
- Undergraduate AAP 2 Terms
- Undergraduate AAP 3 Terms
- Undergraduate ID 2 Terms
- Bachelor’s degree (Pass or Honours earned after 3 or 4 years); Bachelor of (Architecture, Dental Surgery, Medicine); Master of Pharmacy (I and II); BTEC Level 7 Diploma in Technology or Technological Engineering or Arts and Design
- Undergraduate PS AAP 2 Terms 45
- Undergraduate PS AAP 3 Terms 45
- Undergraduate PS ID 2 Terms 45
English Requirements Certificate
IELTS
- Academic English (2 Terms) 4.5
- ID (2 Terms) 6.5 ( with no band lower than 6.0) except speaking
- AAP (2 Terms) 6.0 ( with no band lower than 5.5) except speaking
- EAP (3 Terms) 5.5 ( with no band lower than 5.0) except speaking
- KUDE (2 Terms) 6.5 (no subscore lower than 6.0) except speaking
- AEC (1 Term) 5.0 or lower
- Academic English - PSE (1 Term) 5.0
- Academic English (3 Terms) Below 4.5
TOEFL
- Academic English (2 Terms) 40
- ID (2 Terms) 79 No subscore below 18
- AAP (2 Terms) 71 No subscore below 16
- EAP (3 Terms) 60 No subscore below 13
- KUDE (2 Terms) 79 No section below 18
Duolingo
- Academic English (2 Terms) 70
- ID (2 Terms) 110
- AAP (2 Terms) 100
- EAP (3 Terms) 90
- KUDE (2 Terms) NA
- AEC (1 Term) NA
- Academic English - PSE (1 Term) 80
- Academic English (3 Terms) Below 70
BTEC
- (BTEC) Extended Diploma (Level 3)
- Undergraduate AAP 2 Terms 80 UCAS Points or MMP Grade
- Undergraduate AAP 3 Terms 80 UCAS Points or MMP Grade
- Undergraduate ID 2 Terms 80 UCAS Points or MMP Grade
English Requirements Certificate
IELTS
- Academic English (2 Terms) 4.5
- ID (2 Terms) 6.5 ( with no band lower than 6.0) except speaking
- AAP (2 Terms) 6.0 ( with no band lower than 5.5) except speaking
- EAP (3 Terms) 5.5 ( with no band lower than 5.0) except speaking
- KUDE (2 Terms) 6.5 (no subscore lower than 6.0) except speaking
- AEC (1 Term) 5.0 or lower
- Academic English - PSE (1 Term) 5.0
- Academic English (3 Terms) Below 4.5
TOEFL
- Academic English (2 Terms) 40
- ID (2 Terms) 79 No subscore below 18
- AAP (2 Terms) 71 No subscore below 16
- EAP (3 Terms) 60 No subscore below 13
- KUDE (2 Terms) 79 No section below 18
- AEC (1 Term) 59 or lower
- Academic English - PSE (1 Term) 50
- Academic English (3 Terms) Below 40
Duolingo
- Academic English (2 Terms) 70
- ID (2 Terms) 110
- AAP (2 Terms) 100
- EAP (3 Terms) 90
- KUDE (2 Terms) NA
- AEC (1 Term) NA
- Academic English - PSE (1 Term) 80
- Academic English (3 Terms) Below 70
GCSE/IGCSE/GCE O-LEVEL
- Five college preparatory subjects passed is the baseline minimum entry requirement. Specific exam subject types are not required as long as a student has a total of 5 total subjects completed. KU will take all exams into account (and not just the top five) when calculating the admission GPA. If available, students should also submit school transcripts or progress reports demonstrating all completed coursework from their secondary school.
- Undergraduate AAP 2 Terms D or 3
- Undergraduate AAP 3 Terms D or 3
- Undergraduate ID 2 Terms D or 3
English Requirements Certificate
IELTS
- Academic English (2 Terms) 4.5
- ID (2 Terms) 6.5 ( with no band lower than 6.0) except speaking
- AAP (2 Terms) 6.0 ( with no band lower than 5.5) except speaking
- EAP (3 Terms) 5.5 ( with no band lower than 5.0) except speaking
- KUDE (2 Terms) 6.5 (no subscore lower than 6.0) except speaking
- AEC (1 Term) 5.0 or lower
- Academic English - PSE (1 Term) 5.0
- Academic English (3 Terms) Below 4.5
TOEFL
- Academic English (2 Terms) 40
- ID (2 Terms) 79 No subscore below 18
- AAP (2 Terms) 71 No subscore below 16
- EAP (3 Terms) 60 No subscore below 13
- KUDE (2 Terms) 79 No section below 18
- AEC (1 Term) 59 or lowe
- Academic English - PSE (1 Term) 50
- Academic English (3 Terms) Below 40
Duolingo
- Academic English (2 Terms) 70
- ID (2 Terms) 110
- AAP (2 Terms) 100
- EAP (3 Terms) 90
- KUDE (2 Terms) NA
- AEC (1 Term) NA
- Academic English - PSE (1 Term) 80
- Academic English (3 Terms) Below 70
Required courses
- MKTG 443: Digital Marketing & Social Media
- MKTG 415: Marketing Research for Managers
- MKTG 435: Marketing Strategy
4 Advanced Business Electives
Advanced business electives (400 or higher)
- MKTG 411: Introduction to Consumer Behavior
- MKTG 420: Integrated Marketing Communications
- MKTG 425: Sales Force Management
- MKTG 426: Professional Selling Skills
- MKTG 430: New Product Management
- MKTG 440: Global Marketing
- MKTG 445: Services Marketing
- MKTG 448: Managing Brands
- MKTG 453: Retailing, Distribution Channel and Supply Chains
- MKTG 455: Pricing
- MKTG 465: Customer Relationship Management
- MKTG 470: Marketing Analytics
- MKTG 471: Sports & Entertainment Marketing
- Typical cost for two semesters $41,700
- Tuition $27,050
- Housing $8,000
- Dining $3,600
- Other $3,050