BSBA in Marketing

Shorelight- University of Pacific, United States

bsba-in-marketing

Next enrollment cycle

November 2021

See all cycles

First Year Course Fee

USD 53,200

Course Accredited By

AACSB

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 30% scholarship
With a major in Marketing Management, you will learn how to conduct effective market research and analyze data, manage promotional activities and formulate brand strategies, use consumer behavior theories to better connect with consumers, create new products from idea formation to execution, and formulate effective digital communication strategies.
  • You will work on solving hands-on business problems while enhancing your teamwork and leadership skill through experiential projects
  • Pacific students in Marketing Management benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the Marketing industry as well as the latest Marketing research, providing students with exceptional opportunities for experiential learning.

Enrollment Cycles

  • November 2021
  • April 2022
  • July 2022

KENYA

  • Kenya Certificate of Secondary Education (KCSE)
  • Undergraduate AAP 2 Terms C /7
  • Undergraduate EAP 3 Terms C /7
  • Undergraduate ID 2 Terms B-/8

English Requirements Certificate

IELTS

  • PSE (3 Terms) 0.0 - 3.5
  • PSE (2 Terms) 4
  • PSE (1 Term) 4.5
  • ID (2 Terms) 6.5
  • EAP (3 Terms) 5.0
  • AAP (2 Terms) 5.5

TOEFL

  • PSE (3 Terms) Below 40
  • PSE (2 Terms) 40
  • PSE (1 Term) 50
  • ID (2 Terms) 80
  • EAP (3 Terms) 60
  • AAP (2 Terms) 68

Duolingo

  • PSE (3 Terms) 50
  • PSE (2 Terms) 60
  • PSE (1 Term) 70
  • ID (2 Terms) 110
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90

UGANDA

  • Uganda Advanced Certificate of Education with a minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject. In addition, Uganda Certificate of Education with a C (7) average or higher or General Certificate of Education Level (O Level) Examination Certificate with 5 academic subjects passed is required.
  • Undergraduate AAP 2 Terms C7
  • Undergraduate EAP 3 Terms C7
  • Undergraduate ID 2 Terms B5 
  • Undergraduate AAP 2 Terms NA
  • Undergraduate EAP 3 Terms NA
  • Undergraduate ID 2 Terms NA

English Requirements Certificate

IELTS

  • PSE (3 Terms) 0.0 - 3.5
  • PSE (2 Terms) 4
  • PSE (1 Term) 4.5
  • ID (2 Terms) 6.5
  • EAP (3 Terms) 5.0
  • AAP (2 Terms) 5.5

TOEFL

  • PSE (3 Terms) Below 40
  • PSE (2 Terms) 40
  • PSE (1 Term) 50
  • ID (2 Terms) 80
  • EAP (3 Terms) 60
  • AAP (2 Terms) 68

Duolingo

  • PSE (3 Terms) 50
  • PSE (2 Terms) 60
  • PSE (1 Term) 70
  • ID (2 Terms) 110
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90

TANZANIA

  • Certificate of Secondary Education (CSE)
  • Undergraduate AAP 2 Terms E/5
  • Undergraduate EAP 3 Terms E/5
  • Undergraduate ID 2 Terms D/4

English Requirements Certificate

IELTS

  • PSE (3 Terms) 0.0 - 3.5
  • PSE (2 Terms) 4
  • PSE (1 Term) 4.5
  • ID (2 Terms) 6.5
  • EAP (3 Terms) 5.0
  • AAP (2 Terms) 5.5

TOEFL

  • PSE (3 Terms) Below 40
  • PSE (2 Terms) 40
  • PSE (1 Term) 50
  • ID (2 Terms) 80
  • EAP (3 Terms) 60
  • AAP (2 Terms) 68

Duolingo

  • PSE (3 Terms) 50
  • PSE (2 Terms) 60
  • PSE (1 Term) 70
  • ID (2 Terms) 110
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90

UNITED KINGDOM

  • See GCE criteria
  • Undergraduate AAP 2 Terms GCE
  • Undergraduate EAP 3 Terms GCE
  • Undergraduate ID 2 Terms GCE

English Requirements Certificate

IELTS

  • PSE (3 Terms) 0.0 - 3.5
  • PSE (2 Terms) 4
  • PSE (1 Term) 4.5
  • ID (2 Terms) 6.5
  • EAP (3 Terms) 5.0
  • AAP (2 Terms) 5.5

TOEFL

  • PSE (3 Terms) Below 40
  • PSE (2 Terms) 40
  • PSE (1 Term) 50
  • ID (2 Terms) 80
  • EAP (3 Terms) 60
  • AAP (2 Terms) 68

Duolingo

  • PSE (3 Terms) 50
  • PSE (2 Terms) 60
  • PSE (1 Term) 70
  • ID (2 Terms) 110
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90

BTEC

  • (BTEC) Extended Diploma (Level 3)
  • Undergraduate AAP 2 Terms 80 UCAS Points or MMP Grade
  • Undergraduate EAP 3 Terms 80 UCAS Points or MMP Grade
  • Undergraduate ID 2 Terms 96 UCAS Points or MMM Grade

English Requirements Certificate

IELTS

  • PSE (3 Terms) 0.0 - 3.5
  • PSE (2 Terms) 4
  • PSE (1 Term) 4.5
  • ID (2 Terms) 6.5
  • EAP (3 Terms) 5.0
  • AAP (2 Terms) 5.5

TOEFL

  • PSE (3 Terms) Below 40
  • PSE (2 Terms) 40
  • PSE (1 Term) 50
  • ID (2 Terms) 80
  • EAP (3 Terms) 60
  • AAP (2 Terms) 68

Duolingo

  • PSE (3 Terms) 50
  • PSE (2 Terms) 60
  • PSE (1 Term) 70
  • ID (2 Terms) 110
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90

GCSE/IGCSE/GCE O-LEVEL

  • 5 college preparatory subjects passed;
  • Undergraduate AAP 2 Terms D or 3
  • Undergraduate EAP 3 Terms D or 3
  • Undergraduate ID 2 Terms C or 4

English Requirements Certificate

IELTS

  • PSE (3 Terms) 0.0 - 3.5
  • PSE (2 Terms) 4
  • PSE (1 Term) 4.5
  • ID (2 Terms) 6.5
  • EAP (3 Terms) 5.0
  • AAP (2 Terms) 5.5

TOEFL

  • PSE (3 Terms) Below 40
  • PSE (2 Terms) 40
  • PSE (1 Term) 50
  • ID (2 Terms) 80
  • EAP (3 Terms) 60
  • AAP (2 Terms) 68

Duolingo

  • PSE (3 Terms) 50
  • PSE (2 Terms) 60
  • PSE (1 Term) 70
  • ID (2 Terms) 110
  • EAP (3 Terms) 80
  • AAP (2 Terms) 90

Bachelor of Science in Business Administration – Marketing

  • Students must complete a minimum of 128 units with a Pacific cumulative and school/program grade point average of 2.0 in order to earn the bachelor of science in business administration degree.

II. Pre-professional Skills Requirements

  • Advanced Writing

Select one of the following: 4hrs

BUSI 023

  • Business Communications

ENGL 025

  • English 25
  • Public Speaking
  • COMM 027 Public Speaking  3hrs

Mathematics 1 

  • MATH 037 Introduction to Statistics and Probability 4 hrs
  • MATH 045 Introduction to Finite Mathematics and Calculus  3 hrs

Computer Literacy 

  • COMP 025 Computers and Information Processing * 4 hrs

Economics 

  • ECON 053 Introductory Microeconomics 4 hrs
  • ECON 055 Introductory Macroeconomics: Theory and Policy 4 hrs

These courses are also part of the Pacific General Education Program, and can be counted toward the University General Education requirements.1 

  • Students must complete MATH 037 and MATH 045 with a C or better.

III. Major Core Courses

  • BUSI 010 Dean's Seminar 1
  • BUSI 031 Principles of Financial Accounting 4 hrs
  • BUSI 033 Principles of Managerial Accounting 4 hrs
  • BUSI 053 The Legal and Ethical Environment of Business 4 hrs
  • BUSI 100 Management Information Systems 4 hrs
  • BUSI 104 Operations Management 4 hrs
  • BUSI 105 Financial Management 4 hrs
  • BUSI 107 Marketing Management 4 hrs
  • BUSI 108 Introduction to Business Analytics 4 hrs
  • BUSI 109 Management and Organizational Behavior 4 hrs
  • BUSI 110 Career and Development Seminar 1 hrs
  • BUSI 181 Strategic Management and Policy 4 hrs

IV. Experiential Learning

Complete a minimum of three units by selecting one or more of the following experiential learning courses: 

BUSI 122

  • Student Investment Fund (SIF)

BUSI 143

  • Product Innovation

BUSI 147

  • Consumer Behavior
  • BUSI 168 Multinational Strategic Mgmt.

BUSI 173

  • Entrepreneurial Management Practicum

BUSI 183

  • Administrative Internship

BUSI 187A

  • Sport Management Internship
  • For experiences such as undergraduate research, or community-based consulting, students may arrange for an independent study course under the guidance of a faculty member.

BUSI 191

  • Independent Study

When part of a study abroad experience, the following two courses fulfill the experiential learning requirement:

INTL 151

  • Cross-Cultural Training I

INTL 161

  • Cross-Cultural Training II

V. Major

Complete one of the following majors:

Note: A student is required to take at least four courses in a major, one of which must be an international concentration course. 2) A number of majors require more than four courses.

  • Core Area Concentrations

Marketing

  • BUSI 141 Marketing Research 4 hrs
  • BUSI 165 International Marketing 4hrs

Select two of the following: 8hrs

BUSI 142

  • Personal Selling and Sales Management

BUSI 143

  • Product Innovation

BUSI 147

  • Consumer Behavior

BUSI 148

  • Promotions Management

BUSI 149

  • Strategic Marketing

 

  • Typical cost for two semesters $71,555
  • Tuition $53,200 
  • Housing $10,290
  • Dining $6,065 
  • Other $2,000

Interested in this course?

Our Admissions Counsellors would love to assist!