BBA in Marketing

Shorelight- University of Mississippi, United States

bba-in-marketing

Next enrollment cycle

December 2021

See all cycles

First Year Course Fee

USD 25,776

Course Accredited By

NA

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 30% scholarship
Marketing is a creative, fast-paced, people-centered industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to design, price, promote, develop, and deliver valuable experiences to customers. Remember, without a customer, there is no business!

What Will You Learn?

  • Marketing students learn how to research and analyze markets, design innovative products and services that enhance customers’ quality of living, use social media and other technologies to communicate value propositions, develop value-based pricing strategies, develop and manage mutually beneficial relationships, and navigate supply chains to put customers and products together.

Marketing majors gain knowledge, certifications, and skills in tools that ultimately create successful customer journeys. They include:

  • General marketing
  • Innovation
  • Business development
  • Professional sales and negotiation
  • Relationship management
  • Digital marketing strategy
  • Global supply chain management
  • Omni-channel Retailing
  • Advertising and Communication
  • Public relations
  • Market research
  • Consumer behavior
  • Product management
  • Distribution management
  • Data Analytics

What Will You Become?

If a company cannot effectively sell and deliver value through its goods and/or services, it simply will cease to exist. Whether through one of the emphasis areas:

  • Professional sales / Account Management
  • Digital Marketing Strategy
  • Global Supply Chain Management
  • Marketing Analytics
  • Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations. The marketing curriculum provides instruction in basic principles, major functions, and principal institutions of marketing. It emphasizes skills needed in advertising, retailing, sales management, marketing research, product management, distribution management, and related areas.

Enrollment Cycles

  • December 2021
  • April 2022
  • July 2022

KENYA

  • Kenya Certificate of Secondary Education (KCSE)
  • Undergraduate AAP 2 Terms C or 7 average
  • Undergraduate EAP 3 Terms C or 7 average
  • Undergraduate ID 2 Terms B- or 8 average

English Requirements Certificate

IELTS

  • Academic English - PSE (1 Term) 4.5
  • EAP (3 Terms) 5.0 (no part below 4.5)
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • AAP (2 Terms) 5.5 (no part below 5.0)

TOEFL

  • Academic English - PSE (1 Term) 50
  • EAP (3 Terms) 60 - 67 (no part below 12)
  • Academic English (2 Terms) Below 50
  • ID (2 Terms) 79
  • AAP (2 Terms) 68 - 78 (no part below 14)

Duolingo

  • Academic English - PSE (1 Term) 70 (case by case)
  • EAP (3 Terms) 100
  • Academic English (2 Terms) Below 70 (case by case)
  • ID (2 Terms) 110 (case by case)
  • AAP (2 Terms) 100

UGANDA

  • Uganda Advanced Certificate of Education or General Certificate of Education Level (O Level) Examination Certificate with 5 academic subjects passed AND Uganda Advanced Certificate of Education with a minimum of 2 Principal Passing grades of D or higher and at least 1 subsidiary pass in a college preparatory subject
  • Undergraduate AAP 2 Terms D7
  • Undergraduate EAP 3 Terms D7
  • Undergraduate ID 2 Terms C5

English Requirements Certificate

IELTS

  • Academic English - PSE (1 Term) 4.5
  • EAP (3 Terms) 5.0 (no part below 4.5)
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • AAP (2 Terms) 5.5 (no part below 5.0)

TOEFL

  • Academic English - PSE (1 Term) 50
  • EAP (3 Terms) 60 - 67 (no part below 12)
  • Academic English (2 Terms) Below 50
  • ID (2 Terms) 79
  • AAP (2 Terms) 68 - 78 (no part below 14)

Duolingo

  • Academic English - PSE (1 Term) 70 (case by case)
  • EAP (3 Terms) 100
  • Academic English (2 Terms) Below 70 (case by case)
  • ID (2 Terms) 110 (case by case)
  • AAP (2 Terms) 100

TANZANIA

  • Certificate of Secondary Education (CSE)
  • Undergraduate AAP 2 Terms E/5 average
  • Undergraduate EAP 3 Terms E/5 average
  • Undergraduate ID 2 Terms D/4 average

English Requirements Certificate

IELTS

  • Academic English - PSE (1 Term) 4.5
  • EAP (3 Terms) 5.0 (no part below 4.5)
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • AAP (2 Terms) 5.5 (no part below 5.0)

TOEFL

  • Academic English - PSE (1 Term) 50
  • EAP (3 Terms) 60 - 67 (no part below 12)
  • Academic English (2 Terms) Below 50
  • ID (2 Terms) 79
  • AAP (2 Terms) 68 - 78 (no part below 14)

Duolingo

  • Academic English - PSE (1 Term) 70 (case by case)
  • EAP (3 Terms) 100
  • Academic English (2 Terms) Below 70 (case by case)
  • ID (2 Terms) 110 (case by case)
  • AAP (2 Terms) 100

BTEC

  • (BTEC) Extended Diploma (Level 3)
  • Undergraduate AAP 2 Terms 80 UCAS Points or MMP Grade
  • Undergraduate EAP 3 Terms 80 UCAS Points or MMP Grade
  • Undergraduate ID 2 Terms 96 UCAS Points or MMM Grade

English Requirements Certificate

IELTS

  • Academic English - PSE (1 Term) 4.5
  • EAP (3 Terms) 5.0 (no part below 4.5)
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • AAP (2 Terms) 5.5 (no part below 5.0)

TOEFL

  • Academic English - PSE (1 Term) 50
  • EAP (3 Terms) 60 - 67 (no part below 12)
  • Academic English (2 Terms) Below 50
  • ID (2 Terms) 79
  • AAP (2 Terms) 68 - 78 (no part below 14)

Duolingo

  • Academic English - PSE (1 Term) 70 (case by case)
  • EAP (3 Terms) 100
  • Academic English (2 Terms) Below 70 (case by case)
  • ID (2 Terms) 110 (case by case)
  • AAP (2 Terms) 100

GCSE/IGCSE/GCE O-LEVEL

  • 5 college preparatory subjects passed
  • Undergraduate AAP 2 Terms D or 3 higher
  • Undergraduate EAP 3 Terms D or 3 higher
  • Undergraduate ID 2 Terms C or 4 higher

English Requirements Certificate

IELTS

  • Academic English - PSE (1 Term) 4.5
  • EAP (3 Terms) 5.0 (no part below 4.5)
  • Academic English (2 Terms) Below 4.5
  • ID (2 Terms) 6.0
  • AAP (2 Terms) 5.5 (no part below 5.0)

TOEFL

  • Academic English - PSE (1 Term) 50
  • EAP (3 Terms) 60 - 67 (no part below 12)
  • Academic English (2 Terms) Below 50
  • ID (2 Terms) 79
  • AAP (2 Terms) 68 - 78 (no part below 14)

Duolingo

  • Academic English - PSE (1 Term) 70 (case by case)
  • EAP (3 Terms) 100
  • Academic English (2 Terms) Below 70 (case by case)
  • ID (2 Terms) 110 (case by case)
  • AAP (2 Terms) 100

Minimum Total Credit Hours: 120hrs

General Education Requirements

  • The general education requirements for the B.B.A. include first-year composition (6); humanities (3); fine arts (3); humanities or fine arts (3); mathematics (6); lab science (6-8); social science (6).

Course Requirements

  • Requirements for the major in marketing include the B.B.A. core: Accy 201, 202 (3, 3); Bus 230; Bus 271; Bus 250; Bus 302; Mktg 351; Fin 331; Mgmt 371; Mktg 372; Mgmt 493; MIS 309; 300-level business elective (6); and 300- level business/nonbusiness elective (3).
  • In addition to the B.B.A. core, the major in marketing requires 24 semester hours beyond the Principles of Marketing (Mktg 351) course and must include the following courses: Mktg 367, 451, 452, 525, and 12 hours from an emphasis in digital marketing, global supply chain management, marketing analytics, or sales. If students choose not to pursue an emphasis, they may take 12 hours of any 300-level or above Mktg course not already required for the major. With department chair approval, a maximum of 3 credit hours of Mktg 395 may be used toward any of the specific emphasis areas listed below.
  • Digital marketing emphasis courses: Mktg 353, Mktg 370, Mktg 371, and Mktg 465
  • Global supply chain management emphasis courses: Mktg 361, Mktg 462, Mktg 475, Mktg 477, or Mktg 488
  • Marketing analytics emphasis courses: Mktg 475, Mktg 488, Mktg 496, and one of the following: Mktg 360 or Mktg 371
  • Sales emphasis courses: Mktg 354, Mktg 458, and two courses from the following: Mktg 357, Mktg 358, Mktg 488, or Bus 322

Other Academic Requirements

  • See School of Business Administration Academic Requirements for rules on when Business students may enroll in specialty major course work. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.

Specialization

  • Emphasis - Digital Marketing Strategy
  • Emphasis - Global Supply Chain Mgmt.
  • Emphasis - Marketing Analytics
  • Emphasis - Sales
  • Typical cost for two semesters $38,958 
  • Tuition $25,776 
  • Housing $6,514
  • Dining $4,628 
  • Other $2,040

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