International Business (BBA)

VIU International, Canada
International Business (BBA)
Next enrollment cycle January 2024 See all cycles
First Year Fee KES 2,345,429
Course Accredited By NA
4 Years On Campus Undergraduate Degree

Through innovative instruction and real-world research projects, students are challenged to think creatively and adapt easily to an ever-changing global environment to give them the tools necessary to become leaders in their field.

A Bachelor degree in business offers diverse career opportunities in global management, administration, and entrepreneurship. With small class sizes, available instructors, and meaningful real-world projects, graduates leave this business degree program with high-level skills and foresight giving them that competitive advantage as they climb the corporate ladder or pursue their own business goals

The BBA provides a well-rounded business education with a focus on global business operations, emerging markets, and technology-enabled organizations. Students develop an in-depth understanding of one of the business majors and learn a broad range of managerial capabilities, problem solving and communication skills. Electives allow flexibility, adaptability and creativity and prepare graduates for diverse careers in global management, administration, and entrepreneurship, as well as a range of postgraduate opportunities.

VIU’s Bachelor of Business Administration (BBA) allows electives to improve students’ understanding of the intellectual and applied linkages between Social Sciences, Humanities and Business. Students will develop an appreciation and understanding of how to achieve organizational objectives in an often diverse and turbulent external environment. Lectures are augmented by seminars, research projects and computer simulations. Students are encouraged to take electives from the Social Sciences and Humanities.

Enrollment Cycles

  • January 2024
  • September 2024

Entry Requirements

General admission requirements apply.

  • English 12 with a minimum “C” grade, or equivalent.
  • One of Pre-Calculus 12 or Foundations of Mathematics 12 with a minimum “C” grade (or equivalent).

Year 1

  • See Bachelor of Business Administration, Majors and Minors.
  • International Business Major

Year 2

  • Intro to Cost and Managerial Accounting
  • Principles of Microeconomic Theory
  • Principles of Macroeconomic Theory
  • Buyer Behaviour
  • Introduction to E-Management
  • Human Resource Management
  • Business Statistics I
  • Three elective credits
  • Six language credits

Year 3

  • Commercial Law
  • International Marketing
  • International Business I
  • International Human Resource Management
  • Three upper–level business or upper–level ECON credits
  • Three upper–level MGMT credits
  • Three elective credits
  • Minimum nine International Experience credits

Year 4

  • International Finance
  • International Business Strategy
  • Strategies for Sustainable Development
  • Strategic Management Issues
  • Three upper–level business credits
  • Fifteen elective credits

Interested in this course?

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