BA - Bachelor of Arts in Sports Management

EU Business School Online, Spain Ranked #42 in Europe

ba-bachelor-of-arts-in-sports-management

Next enrollment cycle

October 2021

See all cycles

First Year Course Fee

USD 15,480

Course Accredited By

IACBE

  • 3 Years
  • Online
  • Undergraduate
  • Degree

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. 

This field requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.

This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).

Enrollment Cycles

  • October 2021
  • December 2021
  • July 2022
  • February 2022
  • June 2022

Requirements:

  • 1  certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

All applicants should submit the following documents in order to complete the application process:

  • 1 completed application form (if the application was not filled in online)
  • 1 certified copy of high school diploma and transcripts*
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent
  • 2 letters of recommendation**
  • 1 written or video essay***
  • An electronic passport photo or 3 printed passport-size photos
  • 1 copy of valid passport or ID card
  • 1 bank certificate or letter certifying the applicant's financial solvency
  • €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to EU

YEAR 1

SEMESTER 1
(22 CH | 30 ECTS)

This introduces the principles of business management within a modern organizational environment. Students will explore the major theories of management and critically examine the various management functions, including planning, organizing, human resource management, leading and controlling as well as the various environment frameworks under which organizations operate. Students are also given insights into in-depth, specialist areas which are the basis of subsequent courses.

3 CH | 4 ECTS

Marketing Management

This prepares the student to become an effective manager, overseeing marketing activities in an increasingly competitive environment. Students will enrich their understanding of how the various functional areas of marketing interface with the company. Students are encouraged to examine different cases critically. They also receive insight into areas of more depth, specialist areas which are the basis of subsequent courses. Emphasis is placed on the complex role marketing plays within an organization as well as the impact on the stakeholders of the company.

3 CH | 4 ECTS

Written Communication Skills

The focus of this course is divided between written communication in the business world and academic writing for university studies. It introduces the communication skills required by those preparing for a business or management position, as well as developing skills for academic purposes. The course will deal with the theory of business communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills. Additionally, students will gain an understanding of university writing standards, research and citation skills and standard academic writing practices.

3 CH | 4 ECTS

Accounting I

The objective of the course is to give an overview of financial accounting and external reporting, including the basic accounting concepts and principles. Students will be shown how to prepare the basic financial accounting statements - the income statement, balance sheet, and cash flow statement - as well as their interpretation. This is the first of a two-part course, and covers the accounting cycle, the journal, basic ledger accounts, balance sheet, income statement, statement of retained earnings, accruals and deferrals and reporting financial results.

3 CH | 4 ECTS

Microeconomics

Students are introduced to the fundamentals of microeconomics within a participative environment. The different microeconomic concepts are explained, including supply and demand analysis, the concept of elasticity, welfare economics, the theory of the firm, competitive markets and market failures. Within these frameworks the behavior of different market players, namely individuals, households and businesses, are studied. Students are introduced to these aspects of microeconomics and their applications to address current economic policy problems through case studies and class exercises.

3 CH | 4 ECTS

Elementary Calculus

This course is designed to introduce the principles of calculus and to familiarize students with mathematical thinking. The course focuses on calculus topics that are relevant to students in the managerial and business sciences. Students will develop technical skills and tools to formulate, analyze and implement a simple quantitative model to support a business analysis and decision-making. Students must have a good understanding of algebra and arithmetic, as well as mathematical functions and their applications to practical problems.

2 CH | 3 ECTS

IT Software for Business

Students will learn about the array of software generally used in contemporary business environments, including new trends in data management and emerging future developments in IT software. These include business-specific applications for word processing, text-editing/design, spread sheet software, presentation software, internet OSS and trending mobile application software for assisting business and data management control. Additionally, new and innovative business IT structures are introduced in order to prepare students for advanced courses related to IT.

2 CH | 3 ECTS

Environmental Sustainability

The primary objective of the course is for students to understand (and be able to describe) the environmental risks and uncertainties that the world is facing today and in the coming decades. Climate change, the increasing population, decreasing fossil fuels, food and water insecurity, the loss of biodiversity and the acidification of the oceans will all have a significant impact on the way people live and work. The course explores these challenges and examines the role of business in ensuring a sustainable future for the planet.

2 CH | 3 ECTS

Crafting Your Future: Your Time at EU

This course takes individuals on a journey of exploration and learning. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be setting off on a journey of exploration and conscious choice-making, through gaining awareness on where they are, why they are there, and where the path they have chosen will be taking them.

1 CH | 1 ECTS

SEMESTER 2
(22 CH | 30 ECTS)

Ethics in Business

This course discusses the role of ethics in business and the foundations of business ethics. It considers how to integrate ethics into business practice and management theory, and the role of virtues in leading organizations. Ethical behavior contributes to personal development and to human excellence in business. Business ethics enhance corporate reputation and minimize the risk of the souring of relations between society and the company. Society, which gives businesses license to operate, increasingly demands ethical and responsible conduct from firms. This course discusses ethical dilemmas and practical difficulties that can arise in decision-making as companies try to harmonize profits with social, sustainable and ethical responsibilities.

3 CH | 4 ECTS

Oral Communication Skills

This course provides the skills for successful communication within the workplace, which is essential for business leaders to be effective. These skills include listening, identifying and interpreting verbal and nonverbal cues as well as the foundations of intercultural communication, of analyzing rhetorical situations, preparing oral presentations, and developing personal poise and confidence when delivering presentations. Students learn to analyze how, when and in which format to send messages, how to speak at meetings and how to handle question and answer sessions or complaints from interlocutors. These skills are combined with theoretical approaches to communication in the business environment.

3 CH | 4 ECTS

Accounting II

The primary objective of this course is to understand the measurements and the presentation of the assets, liabilities and owner’s equity in a public company’s balance sheet. The students will also learn how to prepare and interpret the statement of cash flows. This, the second part of a two-part course, covers the statement of cash flows, including explaining the purpose of operating cash flows and their potential impact on a business’ survival.

3 CH | 4 ECTS

Macroeconomics

The course provides an overview of major macroeconomic issues and studies the economy through its main performance indicators: national income/output, employment, unemployment and inflation. Fiscal and monetary policy, including fiscal stimulus, taxation, the interest rate and the money supply, are also discussed to understand government interests and decision-making. The course aims at using students’ own experiences and observations to enrich their understanding of the various external environments including macroeconomic decisions and economic growth.

3 CH | 4 ECTS

Business Law

The course introduces students to the core concepts of business law vis-à-vis the main legal issues facing entrepreneurs, organizations and business managers when running a business. Topics include key aspects/fields of business laws, including the law of contracts, company law, insurance law, taxation law and the law of intellectual property. Students will learn about the formation of a company, the rights and responsibilities of its directors and shareholders, as well as dispute settlement mechanisms. In addition, the changing face of global business and the ethical issues surrounding it will also be addressed.

3 CH | 4 ECTS

Mathematics of Finance

Mathematical finance is a field within applied mathematics, concerned with mathematical modeling of financial markets. This course reviews the basic theory of financial mathematics, covering the rate of return, interest rates and their use in discounting future cash flows. Other concepts that are studied in detail are the effects of compounding interest, the pricing and evaluation of bonds and perpetuities and annuities. The course concludes with the concept of future value and the effects of regular savings and pricing of pension plans and other future cash flows.

2 CH | 3 ECTS

Applied Management Statistics

Statistics are at the base of most business sciences. The ability to present, analyze and interpret data is crucial in the modern business world, and to be able to use Excel is paramount. This course on applied statistics provides a working knowledge of skills and tools in three main areas: data analysis, data production and statistical interference. The course introduces the science of learning from data. Information, in the form of numerical data, is analyzed and applied within a context of business operations to support managerial decision making. Data analysis concerns methods and strategies for exploring, organizing and describing data using graphs and numerical summaries.

2 CH | 3 ECTS

Advertising, Media & Branding

The increasing diversity and complexity of media turns advertising into a versatile art. This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency work.

2 CH | 3 ECTS

Crafting Your Future: Your Time at EU

This course takes individuals on a journey of exploration and learning. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be setting off on a journey of exploration and conscious choice-making, through gaining awareness on where they are, why they are there, and where the path they have chosen will be taking them.

1 CH | 1 ECTS

YEAR 2

SEMESTER 3
(21 CH | 30 ECTS)

Strategic Marketing

Strategic marketing is the process of creating satisfied customers through the integration of all business functions and the continuous search for a sustainable competitive advantage. Students learn the importance of strategic marketing planning in the overall business plan. The course looks at strategic marketing from the customer and brand perspective and examines marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.

3 CH | 4 ECTS

Business Finance I

This provides an introduction to the fundamentals of business finance and their application to the usual financial issues and decision-making of business enterprises. This will familiarize students with the role of financial management in maximizing the value of the firm.

3 CH | 4 ECTS

Human Resources Management

Students will analyze the key functions of human resource management and explores the strategic importance of attracting, developing, motivating and retaining employees. The course covers topics such as recruitment and talent acquisition; training; employee development, mentoring and promotion; appraisals; fair compensation; conflict resolution and legal issues. It looks at the role of HR in creating innovative business practices and sustainable sources of competitive advantage, as well as the standard administrative functions of HR. It will also examine HR practices and regulatory labor issues in various national markets.

2 CH | 3 ECTS

Production Management

Entrepreneurship & New Venture Creation

This course explores the complexities of starting and developing a new business, including an assessment of personal strengths and weaknesses and analysis of existing opportunities and threats. It covers the following areas: opportunity analysis; basic requirements of a feasibility study; entrepreneurial management; and preparing a feasibility plan. The course is delivered through a mix of theory, case analysis, written assignments, readings and group and class discussion.

2 CH | 3 ECTS

Management Information Systems

Students are introduced to the principals of technology and information systems in today’s business environment. The course provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. It provides an up-to-date and comprehensive overview of information systems used by businesses today, including real-world cases and discussion of significant contemporary topics, from big data and artificial intelligence, to data security and internet governance.

2 CH | 3 ECTS

Digital Business

The digital economy has unlocked new opportunities for businesses, while simultaneously creating new areas of competition in both traditional and new sectors of the economy. Companies are increasingly digitalizing in order to capture value from innovations, cut costs, enhance performance and deliver new services. This course provides insight into the emergence of digital business, key concepts, technologies, applications and strategic organization.

2 CH | 3 ECTS

Sports Sociology

This course provides a better understanding of how sports are related to broader sociological processes in society. Sports are considered as both an independent variable, and as a dependent variable in that sports are affected by organizational dynamics, as well as broader societal and cultural processes. The student will explore the positive and negative consequences, societal risks and ethical issues related to sports in society. Special focus will also be given to the sociological concept of community and how community and sports intertwine.

2 CH | 3 ECTS

Public & Media Relations in Sport

This course provides students with an understanding of the role of PR and media relations in Sport. Students learn how to manage the whole PR process though planning and programming. Students are introduced to media relations in sport, the components of the media plans. Both PR and media relations are contextualized in the framework of the brand, fans and players. In an environment in which information is exchanged constantly and rapidly between teams and media, club brands and fans, players and fans, this course is essential to learn how to use PR and media relations.

2 CH | 3 ECTS

Research Methods I

This mandatory course, entitled Research Methods I, is designed specifically for all bachelor’s students in their second year of studies. The course is delivered as a skill-based seminar over a period of two semesters and is intended to enhance and improve their academic and research skills. The course acts as a guide and a practical stepping-stone to conducting real world business and management research. Students could utilize the array of academic and transfer skills acquired in this course in their coursework; independent research; cases; business plans; and in their dissertations. The current course deals primarily with academic writing; authorship; referencing and bibliography; and contains a brief introduction to the EU Business School’s dissertation process.

Crafting Your Future: Personal Development

It is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.

1 CH | 1 ECTS

SEMESTER 4
(21 CH | 30 ECTS)

Global Economics

As a result of globalization, the public and private sectors, input and output markets, businesses, households and individuals are all linked, with the consequence that individual decisions have a far-reaching impact. The course introduces students to the main concepts of international economics, the economic principal through a multidisciplinary approach. Globalization and international trade and finances (which are the two main building blocks of the global economy) are introduced through the analysis of basic theories, an overview of the role of international organizations such as the World Trade Organization and the International Monetary Fund, as well as a discussion of current global challenges.

3 CH | 4 ECTS

Business Finance II

Making sound financial decisions requires an understanding of modern finance theory. Throughout this course, a theoretical framework will be developed and applied to a wide range of practical problems. Specific objectives include the calculation of free cash flows, understanding of investment in long-term assets with heavy emphasis on the capital budgeting techniques. The course also includes financial forecasting and the importance of managing a firm’s liquidity and the understanding of the effective cost of short-term borrowing. Capital structure and dividend policy will also be explored.

3 CH | 4 ECTS

Social Media Marketing

Social media is an integral component in almost all successful marketing strategies, and marketing professionals and organizations require end‐to‐end social media expertise. In this course, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Social media has disrupted communication channels and created challenges for marketing in the digital age. Control of the brand has shifted from the company to the consumer. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy.

2 CH | 3 ECTS

Financial Markets

This course will study the major financial intermediaries and the instruments that are traded in financial markets. This includes examining the effects of financial markets, such as bond and stock markets, which are crucial to promoting greater economic efficiency by channeling funds from people that do not have a productive use for them to those who do. Activities in financial markets have direct effects on personal wealth, the behavior of business and consumers, and the critical performance of the economy. This course strives to offer understanding on how interest rates, foreign exchange rates and the stock market play a prominent role in our financial and economic lives.

2 CH | 3 ECTS

Consumer Behavior

Can we capture tomorrow’s consumer behavior? Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy needs and the impacts that these processes have on the consumer and society. It introduces students to the influence that consumer behavior has on marketing activities. Topics covered includes the consumer profiles behind the PLC, classical and non-classical segmentation, ethological behavioral analysis, psychological typologies, impulsive and compulsive behaviors, consumer profiling, typologies and consumer profiles fitting the trends of the future.

2 CH | 3 ECTS

Sales & Purchasing Management

This course introduces the exciting world of sales and purchasing management. Effective management of salespeople and purchasing functions is critical to business success because of the pressure on cost optimization, globalization and resource efficiency. The course focuses on Business-to-Business (B2B) relationships. The new salespeople are engaged in consultative relationships with their customers. They are expected to solve customer problems, not just to sell products. Today’s customers demand higher quality and greater levels of service. This course provides students with an understanding of personal selling. The course discusses the important relationships between personal selling and organizational strategies. The course focuses on supervisory and leadership roles necessary for successful sales management. The course also focuses on some of the best purchasing practices and its role in the companies as a new edge to gain a competitive advantage.

2 CH | 3 ECTS

Sports Psychology

Human behavior in the context of athletic performance will be examined in this course. It incorporates theory, discussions and practical experience in order to facilitate an understanding of psychological science, theory and practice in the areas of sport and exercise. By drawing on sample cases and on their personal experiences, students will explore the following issues: understanding and maintaining physical fitness, achievement, sport competitions; encouraging personal growth for ourselves and others through athletic endeavors; facilitating the pursuit of excellence through techniques for performance enhancement, promoting wellness; and psychopathology in sport and issues around race and gender in sport. Group dynamics, leadership, and coaching will also be discussed.

2 CH | 3 ECTS

Event Management

This course takes students through the complete process of event management, from developing a concept to planning, organizing and managing an event. In addition, students will also learn how to report on an event's results. Students will create and present an event concept to a client. At the end of the semester students will organize and execute a live event to bring together the entire course content.

2 CH | 3 ECTS

Sports Broadcasting

Students are introduced to the principles and practices of broadcasting applied to the sports industry. The course presents a broad overview and understanding of the basic practices and real-life applications of sports reporters, as well as the routines and techniques used by sports commentators and sportscasters. It also provides a detailed analysis of the financial flows and legal and organizational structures underlying sport broadcasting. Students will undertake an actual broadcasting project throughout the semester to apply theory and knowledge.

2 CH | 3 ECTS

Research Methods II

Crafting Your Future: Personal Development

It is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.

1 CH | 1 ECTS

YEAR 3

SEMESTER 5
(21 CH | 30 ECTS)

Global Business

This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences, government, and business structures in our global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions, international finance, legal and labor agreements, information needs, production systems, marketing and promotion. Theory is complemented by the Capsim® Global DNA computer simulation as part of the class. Through a realistic, hands-on learning experience, students explore why companies choose to compete internationally.

3 CH | 4 ECTS

Financial Statement Analysis

In this course, a broad framework for using financial statement analysis to evaluate a firm’s current business operations and to predict its future condition is presented. Students learn to compare companies financially and grasp basic profitability issues. To achieve these objectives, important tools and skills are taught throughout the course with cases based on actual companies’ financial statements. Topics include profitability analysis, analysis of the statement of cash flows, ratio and trend analysis. The course is delivered through a mix of theory, class exercises, problems and cases.

3 CH | 4 ECTS

Negotiation

How often will you negotiate in your career, in business and in life? The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal-making process. Differences are the basis for negotiation; without them there is no need for negotiation. This practical and experiential course looks at theory and research on negotiation in different scenarios and then puts learning into practice which is later reflected upon.

2 CH | 3 ECTS

Small Business Management

Corporate Finance

This course looks at the big picture issues related to corporate finance including capital structure, dividend policy and the cost of financing. The course also examines how corporations issue securities, leasing, mergers and acquisitions and the concept of financial distress. Students also discuss the most important goal of the firm: maximize shareholder’s value.

2 CH | 3 ECTS

Industrial Marketing

The course introduces the key elements of business-to-business (B2B) marketing and analyses the differences between industrial and consumer markets. Topics include (i) business buyer behavior, (ii) steps in business-buying decisions, (iii) B2B marketing strategies, and (iv) B2B marketing campaigns.

2 CH | 3 ECTS

Sports Data & Analysis

Prognoses, performance, sponsoring, social and economic contribution, environmental analyses in sports all need a solid data analysis, with models and presentations. The class will discuss the theory, development and application of data analysis in sports, for purposes of in-game strategy, player performance, team management, sports operations, and fantasy competitions, among many other topics. Students will cover statistical and modeling techniques and relate them to sports data, with joint working sessions that will be concluded with an individual research project based on a statistical analysis of sports data.

2 CH | 3 ECTS

Sports Marketing

The sports industry has had a growing impact on the global economy over the last 20 years, including increased investment in public infrastructure, the mobilization of resources and the creation of new professions. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Effective sports marketing is essential for any successful sports organization, from elite international teams to local leagues. This course provides a comprehensive theoretical and practical understanding of sports marketing and sponsorship.

2 CH | 3 ECTS

Legal & Ethical Issues in Sport

The influence of international law and regulations in sports is increasing. This course provides an extensive overview of legal principles and ethical issues in sport. It introduces the different fields of law and issues (torts, contracts, labor relations) as they relate to sport. In addition, this course examines the application of ethics and moral reasoning to sports and is designed to help future sport administrators develop an ethical decision-making process. Sports law concerns legal issues arising out of sporting activity. It examines the relevance and application of various legal rules to the ownership and the activities of participants in professional and amateur sport.

2 CH | 3 ECTS

Crafting Your Future: Professional Development

This course prepares students for their professional lives by exploring career types and callings. It is an experiential learning process from job application to employment. Students are familiarized with responsible business practice and learn about branding their personal identity for employability. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be practicing and mastering today’s pivotal skills, such as empathy, compassion, ethical behavior, reading the phenomena within personal and social contexts.

1 CH | 1 ECTS

SEMESTER 6
(21 CH | 30 ECTS)

Strategic Management

This explores the problems faced by the senior management of an organization. It considers the nature and complexity of strategic management, develops a suitable framework for problem analysis, deals with the concept of strategy and addresses the challenges of external and internal constraints. Emphasis is placed on the complex role people play within an organization as well as the impact of the external environment on business activities.

3 CH | 4 ECTS

Budgeting & Control

Students will study management accounting systems, the basic concepts of cost accounting systems and the creation and use of budgets. The course provides an understanding of management accounting with emphasis on cost-volume-profit analysis operational budget. Students will attain a clear understanding of cost-volume-profit relationships and how they can be useful for business decisions. Students will develop an understanding and working knowledge of real-world budget issues including variances in input, labor and other prices and costs of finance. Students will be equipped to create production, inventory and cash-flow budgets for manufacturing companies and identify constraints and the difference between in and out of control budget elements. Finally, students will be equipped to analyze and discuss variances from budgeted performance.

3 CH | 4 ECTS

Organizational Communication

The course develops the fundamental skills of communicating within the workplace: students will learn about the functions of the communications director / department, the communications audit, the design and implementation of a corporate communications plan, the purpose of internal communication campaigns for PR and HR and related topics such as organizational culture, ethics, communication flows as well as dealing with challenging situations and contexts. There will be a significant practical element to the course that will require full student participation and will include the preparation and/or analysis of a corporate communications audit, plan, manual and internal communication campaigns.

2 CH | 3 ECTS

Cases in Marketing

The course is designed to prepare the student to clearly evaluate different marketing cases, its problems, and questions, based on specific case studies. The course is meant to enhance the logical and analytical skills of the students. Students are encouraged to examine different cases critically and come up with viable solutions. They also will have to write their own marketing case, including an overview of the problem to be solved, the background of the case and an overall in-depth description of the problem. The case will be solved in a separate document and the solutions presented in front of a 2-member committee. Emphasis is placed on the complex role marketing plays within an organization. The course will help students review and integrate the material they have studied in the business major. The course is delivered through a mix of theory, case analysis, written assignments, and group and class discussion as well as the writing of the individual case.

2 CH | 3 ECTS

Cases in Sports Management

This course uses the case study method to give practical illustrations of issues that arise in various areas of sports management, within individual parts of an organization or the organization as a whole. Students learn to deal with a range of cases systematically, to identify the issues, decide the impact of the problem, produce and evaluate proposals and solutions and make recommendations.

2 CH | 3 ECTS

Sponsoring & Sports Communications

The course is designed to introduce students to the principles and practices of sponsorship applied to the sports industry. Students are introduced to various concepts of sponsorship specifically applied to sports such as sales process, brand analysis, activation and measurement. Students will understand the different aspects of sports sponsorship from contract negotiation to sponsorship activation on a global scale, and learn to present the different aspects of sponsorship applied to sports.

2 CH | 3 ECTS

International Sports Management

This course combines theory, case studies, internet investigation and exercises to provide students with a clear view of the sports hospitality and sports events markets on a global scale. A very practical and interactive approach is applied, giving access to organizers and sports hospitality providers for real-life experiences of the world of sport. Students will be familiarized with the structure, functioning and challenges facing the different organizations in the Olympic movement and in the sport industry, such as international and national federations, Olympic Committees, other international sport organizations, etc.

2 CH | 3 ECTS

Sports Career Development

Students enrolled in this course are given a variety of career-related assessments to help them become aware of their career preferences. Data from these assessments will assist students in creating a self-study from which they can begin to formulate education and career goals. In addition, students will be introduced to basic concepts of financial literacy to help them manage their personal finances. Course content will integrate the development of student’s competency in business writing, as well as the skills for success (communication, learning, interpersonal, technology, and critical thinking). Students will also be required to prepare for and participate in the employment interview process.

2 CH | 3 ECTS

Sports Facility Planning

The practice of sport requires a wide range of facilities. Operating and managing the facilities must be carried out in the most cost-effective, sustainable way, whether the facilities are for long-term use by a community or for special events with short-term duration. The course is designed to emphasize the importance of proper planning and management of sports facilities. Tools studied include needs assessment, feasibility study, business plan, operational plan, revenue sources and pricing structure, facility management infrastructure and performance assessment. Theoretical models are applied to real and simulated cases.

2 CH | 3 ECTS

Crafting Your Future: Professional Development

This course prepares students for their professional lives by exploring career types and callings. It is an experiential learning process from job application to employment. Students are familiarized with responsible business practice and learn about branding their personal identity for employability. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be practicing and mastering today’s pivotal skills, such as empathy, compassion, ethical behavior, reading the phenomena within personal and social contexts.

1 CH | 1 ECTS

GRADUATION (Requirements)

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

Research Methods

Students must complete a two-part course (Research Methods I and Research Methods II) designed to enhance a students’ academic writing and research skills. Students learn how to best address their research problem, adequately design their research, formulate their research plan, and choose appropriate methodologies and methods.

Dissertation Seminars

These seminars provide support and information for students during the dissertation process, including the documentation and administrative requirements, and assistance with topic selection, research focus and dissertation proposals.

Final Cases: Marketing/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. One of these cases is in the field of marketing and the second is in the student’s specialization subject.

Dissertation

The dissertation component marks the culminating academic requirement for students at all levels and allows them to identify and investigate real world challenges, and to produce an independent piece of academic work reflecting their knowledge, research and analysis.

  • Fees per semester - €6,450
  • APPLICATION FEE - €200 (non-refundable, paid with application)
  • DISSERTATION FEE - €600 (after successful program completion)

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