On this course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.
You’ll build a comprehensive working knowledge of marketing and branding strategy and learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process. You’ll learn to work to professional standards and best practice in marketing and digital communications.
You’ll use your professional experience and cultural knowledge to develop concepts, plans, and campaigns that you can immediately use in your current work and as you progress in your career.
You will graduate as a forward-looking marketing professional, ready to embrace change on a global scale. You will have the ability to adapt to whatever new ways of doing business and new approaches to marketing and digital communications emerge during your career.
You should be:
Looking to develop commercial and cultural sensitivity for national and international markets.
Ready to embrace future opportunities and challenges created by the rapidly-changing global marketing, advertising and digital communications industries.
As a graduate of this MA you could go into roles such as:
- Marketing officer or manager
- Account handler or planner
- Content planner
- Media planner
- Consumer or market researcher
- Data communications manager
- SEO/SEM manager
- Social media producer
Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications
What you'll learn
Throughout the course, you’ll work independently and in teams on challenges that will help you learn how to expertly:
- Research emerging technologies for marketing
- Research online audiences using digital ethnographies
- Write content that is appropriate for a variety of online channels, such as blogs
- Prepare marketing plans
- Prepare client briefs and interpret these for agencies, creatives, media and production teams
- Deliver a professional pitch to a potential client, audience or brand Develop a Major Project that establishes you as an expert on a theme, sector or trend
With Falmouth Flexible, you access your course content, interactions with other students and tutors, and learning resources, through Canvas, an easy-to-use online platform.
You can access the course wherever you are in the world, and you can stop, pause and rewind lectures whenever you want.
To complete the course, you’ll need a desktop/laptop capable of running Canvas, our online learning platform. This includes a minimum operating system of Windows XP SP3 or Mac OSX 10.6, 1GB of RAM, and a 2GHz processor.
Learning activities
Engaging learning activities will help you apply theory to practice. They could include:
- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback
Assessments
Assessments are 100% coursework and submitted online. There are no exams.
Assessments could include:
- Academic essays
- Reports and plans
- Blogs and infographics
- Pitches and presentations
Enrollment Cycles
- January 2024
- May 2024
- September 2024
