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Integrated Brand Communication

ISA Africa, Kenya


Next enrollment cycle

May 2023

See all cycles

Total Course Fee

USD 1,365

Course Accredited By


  • 4 Months
  • On Campus
  • Undergraduate
  • Diploma

This program consists of an intensive practically oriented course that equips participants to become grounded in marketing and brand communications. It is designed to nurture fresh young undergraduates and/or budding executives with less than three years experience in the related profession or those from a different field with a clear passion to pursue this career direction.


  • It incorporates a guaranteed 3 months apprenticeship at one of the best reputed global agencies, Ogilvy Africa for fresh undergraduates.
  • The IBC program is developed by the industry for the industry in conjunction with the Advertising Practitioners Association (APA).
  • The Association of Practitioners in Advertising (APA) was registered in Kenya on the 31st October 1984 as a body representing Advertising Agencies in Kenya and other East African countries as a spokesperson and negotiator.
  • One of the key mandates of the APA is to build and uphold professional standards among its members and to recognize the application of creative excellence in the way brands and businesses communicate.
  • One of the channels of achieving this is through Training and Talent Development.
  • The association in collaboration with its training partner, The International School of Advertising regularly conducts skills development programs for its members and others in the profession to build capacity and keep them updated on emerging skills and knowledge.
  • Influenced by global and local insights, the IBC Program is a deliberate action to build and develop fresh graduates, early-stage employees, and entrepreneurs with workplace/ industry outcome expectations in the ever-changing and dynamic nature of Marketing and Brand Communications.

Enrollment Cycles

  • May 2023
  • September 2023
  • January 2024
  • College/ university qualification and/or 3 years in practice. Also suitable for those who want to complement their career or make a switch to Marketing and Brand Communications.

Consisting of 5 key units the program enables one to gain a full understanding of 360 brand communications. The units include:

  • Marketing and Brand Planning (MBP)
  • Strategic Advertising Management(SAM)
  • Digital for Business (DB)
  • Integrated Media Management (IMM)
  • Account Management (Relationship Management)
  • Course Fees; Kshs 150,000
  • Kshs 95,000 (Fresh graduate subsidised fee)

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