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Integrated Media Management (IMM)

ISA Africa, Kenya


Next enrollment cycle

May 2023

See all cycles

Total Course Fee

USD 432

Course Accredited By


  • 8 Weeks
  • On Campus
  • Undergraduate
  • Certificate

The art of media planning has evolved over the years. From silo or channel planning where media was guided only by the most competitive guided by data, to multi-channel planning where media is viewed as distinct, guided by the Target Audience (TA) lifestyle to integrated where media is viewed as complementary and guided by insights ( data and TA).  

  • With a strong focus on current shifts and changes in consumer media behaviour, this course ensures media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible

On completing the module the student should:

  • Have a clear understanding of various media terminologies
  • Deliberate on and challenge media briefs from the agency or client
  • Develop a deep analysis of consumers and media consumption behavior 
  • Align the marketing/ communication objectives with media goals
  • Develop media strategy, plan and implementation of efficient investment

Enrollment Cycles

  • May 2023
  • September 2023
  • January 2024

Anyone who wants to build their skills in these specific areas:

  • College or university qualification, experience in marketing or brand communications for at least one year. More than 2 years experience in other disciplines


  • Introduction to Media, Concepts, and Terminology
  • The Impact of COVID-19 on Media Planning
  • Media Research
  • KARF Data analysis and interpretation
  • Introduction to Integrated Media Planning – The Brief, Consumer Analysis, and Insight
  • Connections Planning and Strategy
  • Story Telling
  • Market Prioritisation and Media plans
  • Mastering the Art of Integration (Case studies/Practical)
  • Campaign Evaluation and Data analysis
  • Telmar Media Planning Software
  • Presentation-Integrated Media Management
  • One course: Kshs 47,500 
  • Cluster of 2: Kshs 75,000 
  • Cluster of 3 : Kshs 90,000 
  • Cluster of 4: Shs 120,002

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