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Strategic Marketing Communications (SMC)

ISA Africa, Kenya


Next enrollment cycle

January 2023

See all cycles

Total Course Fee

USD 432

Course Accredited By


  • 8 Weeks
  • On Campus
  • Undergraduate
  • Certificate

In today’s increasingly globally integrated marketplace, understanding the Marketing Communications’ Campaign development process is critical in positioning organizations and their products for marketplace success. And with the changing nature of global and local challenges, it has become even more critical for organizations to remain relevant and build lasting relationships with their stakeholders by communicating effectively across new & traditional channels.


  • The Strategic Account Management course from ISA provides an in-depth & practical understanding of the Strategic Communications Planning process and the relationship between Business, Marketing, Communication, Creative Development & Measuremen

On completion, the student will:

  • Have an appreciation of the entire process from business, marketing to marketing communications.
  • Develop and recommend brand positioning strategies
  • Generate actionable consumer insights
  • Developing a campaign ‘Big Idea’ based on consumer insights
  • Interpret and articulate a communication strategy into inspiring creative briefs that will connect with audiences
  • Assessing the effectiveness of campaigns

Enrollment Cycles

  • January 2023
  • May 2023
  • September 2023

Anyone who wants to build their skills in these specific areas:

  • College or university qualification, experience in marketing or brand communications for at least one year. More than 2 years experience in other disciplines


  • Integrated Marketing Communications Process- How it works/ messaging/ consumer journey
  • Understanding the Marketing Communications mix
  • Digital Marketing Trends
  • Conducting a Marketing Communications Audit and setting objectives
  • Marketing communications strategy and tactics
  • Budgeting and Planning for Marketing Communications
  • IMC Communication Brief
  • Generating Consumer Insights
  • IMC Communication Strategy
  • The Creative Brief
  • Presentation-SMC
  • One course: Kshs 47,500
  • Cluster of 2: Kshs 75,000 
  • Cluster of 3 : Kshs 90,000 Cluster of 4: Shs 120,001

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