Advertising and Marketing Communications

Humber College, Canada

advertising-and-marketing-communications

Next enrollment cycle

September 2022

See all cycles

First Year Course Fee

USD 12,967

Course Accredited By

NA

  • 2 Years
  • On Campus
  • Undergraduate
  • Diploma
Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.
  • This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.
  • Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Enrollment Cycles

  • September 2022

Admission Requirements

  • Applicants must meet all the requirements below in order to meet minimum program eligibility.
  • Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

Academic

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses
  • Grade 12 English (ENG4C or ENG4U or equivalent
  • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above or Mature student status or College or university transfer status

English Language Proficiency

  • All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

International Credit Evaluation

  • Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

     

Semester 1

Fall 2021 Delivery

  • GNED 101: An Introduction to Arts and Sciences –Online
  • MDCP 100: Introduction to Media Studies
  • MDCP 101: Innovative Design
  • MDCP 102: Web Design
  • MDCP 103: Communication Skills -Online/In-Person
  • MDCP 104: Digital Imaging -Online/In-Person
  • WRIT 100: College Reading and Writing Skills -Online

Semester 2

Fall 2021 Delivery

  • ADMC 100: Introduction to Advertising
  • ADMC 150: Introduction to Marketing Communications
  • ADMC 153: Research
  • ADMC 201: Digital and Social Media
  • WRIT 200: Workplace Writing Skills

Select 1 from the following courses

  • GNED: General Elective

Semester 3

Fall 2021 Delivery

  • ADMC 152: Design and Production –Online
  • ADMC 200: Copywriting –Online
  • ADMC 202: Professional Practice –
  • ADMC 203: Introduction to Public Relations –Online
  • ADMC 204: Media Planning –Online
  • ADMC 251: Integrated Marketing Communications –Online

Select 1 from the following courses

  • GNED: General Elective -Online

Semester 4

Fall 2021 Delivery

  • ADMC 250: Project Co-ordination 2
  • ADMC 252: Campaign Planning
  • ADMC 253: Advertising and Marketing Communications Issues
  • ADMC 254: Presentation Skills 2
  • ADMC 255: Advertising and Marketing Communications Field Placement

Domestic Fees by Semester 

Semester 1 -2022-23 Fees 

Tuition -$1,351.41 

  • Compulsory Ancillary Fee -$334.43 
  • Compulsory Student Union Fee -$62.50 
  • IGNITE Health and Dental Insurance Fee -$104.23 
  • Program Ancillary Fee -$0.00 
  • Co-op/Placement -$0.00
  • Total -$1,852.57

Semester 2 -2022-23 Fees

Tuition -$1,351.41 

  • Compulsory Ancillary Fee -$334.43
  • Compulsory Student Union Fee -$62.50 
  • IGNITE Health and Dental Insurance Fee -$104.23 
  • Program Ancillary Fee -$0.00 
  • Co-op/Placement -$0.00
  • Total -$1,852.57

Semester 3 -2022-23 Fees

Tuition -$1,351.41 

  • Compulsory Ancillary Fee -$334.43 
  • Compulsory Student Union Fee -$62.50
  • IGNITE Health and Dental Insurance Fee -$104.23 
  • Program Ancillary Fee -$0.00 
  • Co-op/Placement -$0.00
  • Total -$1,852.57 

Semester 4 -2022-23 Fees

 Tuition -$1,351.41 

  • Compulsory Ancillary Fee -$334.43 
  • Compulsory Student Union Fee -$62.50 
  • IGNITE Health and Dental Insurance Fee -$104.23
  • Program Ancillary Fee -$0.00 
  • Co-op/Placement -$0.00 
  • Total -$1,852.57

 Additional Costs

  •  Approximately $500 - textbooks and printing costs (for one semester). A home computer is encouraged.

Interested in this course?

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