Lower Level Requirements (33 credits)
First-year Requirements (12 credits)
- Introduction to Communications
- Introduction to Professional Writing (3 cr)
- Introduction to University Writing (3 cr)
- Any other 3 credits of ENGL (3 cr)
Second-year Requirements (12 credits)
- Mass Communication and the Popular Culture Industry (3 cr)
- Interpersonal Communication (3 cr)
- Introduction to Multimedia(3 cr)
- Technical Communication (3 cr)
- Event Management and Marketing Requirements (9 credits)
- Managing Festivals and Events (3 cr)
- Staging Special Events (3 cr)
- Introduction to Marketing (3) OR Marketing & Customer Service (3 cr)
Lower Level Electives (27 Credits)
- Students select 27 credits of lower level electives. Students may consider, but are not limited to, the following recommendations. Students should also consider any lower level prerequisites they need for upper level electives outside the Communication program.
- Event Marketing (3 cr)
- Technology and Communication (3 cr)
- Social Networks, Online Identities, and Internet Memes (3 cr)
- Introduction to Visual Culture (HTA) (3 cr)
- Philosophy and Pop Culture (3 cr)
- Philosophy of Technology and Society (3 cr)
- Media Theory and History (3 cr)
- Introduction to News Photography and Videography (3 cr)
- Introduction to Reporting Skills and Techniques (3 cr)
- Career Management (1 cr)
- Digital Photography (3 cr)
- Graphic Application and Design I (3 cr)
- The World of Events (3 cr)
- Conference Management (3 cr)
- Sports Event Management (3 cr)
- Human Resource Management (3 cr)
- Organizational Behaviour (3 cr)
- Management Information Systems (3 cr)
Upper Level Requirements (39 credits)
Core Requirements (12 credits)
- Research Methods in Communication (3)
- Media and Public Relations (3)
- Organizational Communications (3)
- Journalism Career Preparation 1 (1)
- Journalism Career Preparation 2 (1)
- Journalism Career Preparation 3 (1)
- Required Electives (27 credits)
- Students select 27 upper level credits of Communication, Journalism and/or Film
Upper-Level Electives (21 credits)
- Students select 21 credits of upper-level electives. Students may consider, but are not limited to, the following recommendations.
- Professional Selling (3 cr)
- Marketing Strategy (3 cr)
- Business-to-Business Marketing (3 cr)
- Social Media Marketing (3 cr)
- E-Commerce (3 cr)
- Consumer Behaviour (3 cr)
- International Marketing (3 cr)
- Integrated Marketing Communication (3 cr)
- Event Tourism (3 cr)
- The Culture of Events (3 cr)
- International Business (3 cr)
- Cross-cultural Management (3 cr)