Communication Major, Bachelor of Arts

Thompson Rivers University, Canada
Communication Major, Bachelor of Arts
Next enrollment cycle May 2024 See all cycles
First Year Fee KES 1,877,327
Course Accredited By NA
4 Years On Campus Undergraduate Degree

tudents choose to focus on either public relations or new media studies. Study and practice from multiple perspectives: processes, production, composition, design, broadcasting, policy/law, criticism and critique.

  • This stream covers the aesthetic, narrative and theoretical aspects of technology, as well as computer-mediated communication. If you have an interest in the ways technology, design and business interact, this program is for you.
  • Taking this stream will help you understand how "new" media fit in with forms and practices that are a part of "old" media. You will be able to anticipate developments in new media, and the genres and other patterns that they manifest — such as story and play in computer games; community, conversation and interpersonal communication with smartphones and social software; This stream covers the practical and commercial application of communication. If you have business, tourism, entrepreneurial and public service ambitions, this program will show you how communication can enhance your business practices. Close ties with the Tourism and Business faculties offer the benefit of preparing you for a wide variety of business and event planning situations.
  • Fees based on (15 credits/5 courses)

Enrollment Cycles

  • May 2024
  • September 2024
  • January 2025

Entry Requirements

Open admission

  • Grade 12 (or equivalent) or mature student status
  • English Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent)

Admission to each major program may have specific requirements.

  • Recommended: Foundations of Mathematics 11 or higher is strongly recommended for students pursuing Education or a major in Geography and Environmental Studies, Sociology or Psychology

If you don’t meet the requirements

  • High school graduates can apply and be admitted to this program while upgrading at TRU.
  • Mature students without a high school diploma (or equivalent) can work towards completing their BC High School Graduation Diploma while in this program through TRU courses.
  • Students who do not qualify for mature student status can apply for the TRU University Preparation program to complete their BC High School Graduation Diploma.

Lower Level Requirements (33 credits)

First-year Requirements (12 credits)

  • Introduction to Communications
  • Introduction to Professional Writing (3 cr)
  • Introduction to University Writing (3 cr)
  • Any other 3 credits of ENGL (3 cr)

Second-year Requirements (12 credits)

  • Mass Communication and the Popular Culture Industry (3 cr)
  • Interpersonal Communication (3 cr)
  • Introduction to Multimedia(3 cr)
  • Technical Communication (3 cr)
  • Event Management and Marketing Requirements (9 credits)
  • Managing Festivals and Events (3 cr)
  • Staging Special Events (3 cr)
  • Introduction to Marketing (3) OR Marketing & Customer Service (3 cr)

Lower Level Electives (27 Credits)

  • Students select 27 credits of lower level electives. Students may consider, but are not limited to, the following recommendations. Students should also consider any lower level prerequisites they need for upper level electives outside the Communication program.
  • Event Marketing (3 cr)
  • Technology and Communication (3 cr)
  • Social Networks, Online Identities, and Internet Memes (3 cr)
  • Introduction to Visual Culture (HTA) (3 cr)
  • Philosophy and Pop Culture (3 cr)
  • Philosophy of Technology and Society (3 cr)
  • Media Theory and History (3 cr)
  • Introduction to News Photography and Videography (3 cr)
  • Introduction to Reporting Skills and Techniques (3 cr)
  • Career Management (1 cr)
  • Digital Photography (3 cr)
  • Graphic Application and Design I (3 cr)
  • The World of Events (3 cr)
  • Conference Management (3 cr)
  • Sports Event Management (3 cr)
  • Human Resource Management (3 cr)
  • Organizational Behaviour (3 cr)
  • Management Information Systems (3 cr)

Upper Level Requirements (39 credits)

Core Requirements (12 credits)

  • Research Methods in Communication (3)
  • Media and Public Relations (3)
  • Organizational Communications (3)
  • Journalism Career Preparation 1 (1)
  • Journalism Career Preparation 2 (1)
  • Journalism Career Preparation 3 (1)
  • Required Electives (27 credits)
  • Students select 27 upper level credits of Communication, Journalism and/or Film

Upper-Level Electives (21 credits)

  • Students select 21 credits of upper-level electives. Students may consider, but are not limited to, the following recommendations.
  • Professional Selling (3 cr)
  • Marketing Strategy (3 cr)
  • Business-to-Business Marketing (3 cr)
  • Social Media Marketing (3 cr)
  • E-Commerce (3 cr)
  • Consumer Behaviour (3 cr)
  • International Marketing (3 cr)
  • Integrated Marketing Communication (3 cr)
  • Event Tourism (3 cr)
  • The Culture of Events (3 cr)
  • International Business (3 cr)
  • Cross-cultural Management (3 cr)

Interested in this course?

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