Media and Advertising MA

University Of Leicester, United Kingdom


Next enrollment cycle

September 2022

See all cycles

Total Course Fee

USD 25,082

Course Accredited By


  • 1 Years
  • On Campus
  • Postgraduate
  • Degree
The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

The course covers a range of topics, including:

  • The role of advertising in media and consumer societies (history, industry and issues)
  • The ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
  • The importance of researching advertising messages and campaigns using a variety of methods
  • The position of advertising in the marketing toolkit available to companies
  • the necessity to understand consumers' behaviour
  • You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. In the past few years, the MA Media and Advertising featured the following guest speakers from the advertising industry:
  • Jamie Mollart, Director of the advertising agency Rock Kitchen Harris
  • David Bassett, Director of Analytics at the advertising research company Lumen Research
  • Natalie Edwards, Director of the cultural insight and innovation consultancy Canopy
  • The MA Media and Advertising is taught by Media and Communication. As a result you will be well equipped to pursue a career in advertising or marketing or continue your study in a research degree (PhD).
  • The programme consists of core and option modules and a dissertation based on a piece of individually supervised research. This provides you with the opportunity to examine in depth a topic of particular relevance to your study and interests, and to put into practice the skills you have acquired in data analysis, project management, and research presentation.

Enrollment Cycles

  • September 2022

Entry requirements

  • 2:1 degree in a relevant subject, or an equivalent professional qualification.
  • We can give special consideration to applicants who have significant work experience in a relevant field.

English Language Requirements

  • IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

Core modules

  • Advanced Topics in Advertising
  • Advertising and Promotion in the Digital Age
  • Promotional Cultures
  • Introduction to Advertising and Media
  • Media Research Methods
  • Principles and Practice of Marketing (Collaborative Programmes)
  • Plus your Media and Communication Dissertation

Option modules

Choose one option module from:

  • Global Affairs: Actors, Communication and Culture
  • Media Audiences and Users
  • Health Communication in a Global Context
  • Researching Media and Public Communication
  • Global Communications and Development
  • Critical Approaches to Data Analytics and the Digital Economy
  • Digital Media, Online Persuasion and Behavioural Change
  • Strategic Communications Management
  • Dissertation
  • You will be required to complete a dissertation on a topic of your choice in the area of advertising and media, allowing you to focus on a particular topic that interests you. You will be able to apply the skills you have developed throughout the degree in the management of an advertising-related research project, the analysis of advertising materials and data, and the application of the most relevant critical advertising theories and studies.
  • UK and EU Students 
  • This is the total course fee. 
  • Starting in September 2021 
  • MA: £8,190 
  • If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place. 
  • This will be subtracted from your total tuition fee. 
  • Did you know you can apply for a Government Postgraduate Loan? 
  • Find out if you're eligible.

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