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The BSc (Hons) Digital Marketing - Online is available to study full-time over three years. It's an undergraduate degree that explores how technological advancement and the digitisation of the business world have changed the way that businesses market themselves.
With this course you’ll get to delve into the techniques and concepts of digital marketing, looking at current trends and what the future may bring.
This course takes a close look at the fascinating field of digital marketing, while also developing an understanding of the key aspects of business and management. Our broad range of modules have been created to help you develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing concepts from experienced professionals and develop techniques that will enable you to create effective marketing strategies using digital and social media platforms. We’ve purposely designed the course so that, in addition to the knowledge you’ll gain, you can also develop some of the other skills employers are looking for. These include key transferable skills such as research, presentation, critical analysis, problem solving, team building and entrepreneurship.As an online student you will have access to a range of professionally produced tuition videos to support each module, featuring detailed animations to help you absorb complex concepts. You can explore case studies taken from the real business world to help strengthen your learning, while accessing downloadable reading materials, so you can revise on-the-go.This is a three year course with two semesters per year. During each semester, you will study three modules equating to a total of 120 credits per year.