BSc Digital Marketing

The University of Law London, United Kingdom

bsc-digital-marketing

Next enrollment cycle

September 2022

See all cycles

First Year Course Fee

USD 19,669

Course Accredited By

PC

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
  • Up to 13% scholarship
Study a Digital Marketing undergraduate degree with us to understand the current trends and techniques at the forefront of the business world, exploring how technological advancement and digitisation have changed the way that businesses market themselves.

Underpinned with a full range of fundamental business skills, this degree is designed with a focus on what is most important - your employability.

• Practical courses delivered by experienced teachers and specialists with industry expertise
• Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
• Study at a truly international Business School with sites across the UK, in Germany and Hong Kong plus with CampuSwitch you can move between our campuses globally and online to suit your situation
This course takes a close look at the fascinating field of digital marketing, while also developing an understanding of the key aspects of business and management. Our broad range of modules have been created to help you develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing concepts from experienced professionals and develop techniques that will enable you to create effective marketing strategies using digital and social media platforms.

We’ve purposely designed the course so that, in addition to the knowledge you’ll gain, you can also develop some of the other skills employers are looking for. These include key transferable skills such as research, presentation, critical analysis, problem solving, team building and entrepreneurship.

Foundation Year

  • You can also choose to take a Foundation Year before you start your degree. This introductory year focuses on developing an understanding of the business sector and the key skills required to undertake the three year degree. 
  • The Foundation Year involves studying six modules to develop necessary skills and introduce you to key concepts to enable progression onto our three year Business degrees.

Enrollment Cycles

  • September 2022

Degrees with Foundation Year 4 Year On Campus

UK Entry Requirements

  • 32 UCAS points from one A Level or 40 UCAS points from two A Levels, or equivalent qualifications
  • 5 GCSEs at Grade A-C/9-4 (including English) and Grade D/4 or above in Maths, or equivalent qualifications

Non-standard entry route A

  • If you come from a non-traditional background with no formal qualifications you will be invited on-Campus to complete an in-house numeracy and literacy test to illustrate your level of Maths and English. A formal interview will also take place. You will also need to provide two years of appropriate work experience evidenced by a full CV and a reference.
  • English language requirements for applicants whose first language is not English
  • An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component. Please see 'Alternative English language qualifications' section below for alternatives to IELTS.

Three Year Degrees On Campus

UK Entry Requirements

  • A Level: BBC
  • You will also need to possess Grade C/4 or above in GCSE Maths and English Language, or equivalent qualifications.

Non-standard entry route B:

  • If you come from a non-traditional background with no formal qualifications you will be invited on-campus to complete an in-house numeracy and literacy test to illustrate your level of Maths and English. A formal interview will also take place. You will also need to provide 3 years of proven work experience evidenced in a full CV along with a work reference.
  • Foundation Year If applicable
  • Citizenship
  • Academic and Report Writing
  • Numeracy Skills in Context
  • Foundations of Business Management
  • Foundations of Law
  • Foundations of Social Sciences

Year 1

 31 study weeks

  • Essentials of Management
  • Accounting and Finance
  • Principles of Marketing
  • Introduction to Digital Marketing
  • Digital Ethics
  • Digital Enterprise

Year 2

 30 study weeks

  • Compulsory modules
  • Working in a Virtual Team
  • Project Management
  • Digital Marketing Analytics
  • Personal and Professional Development
  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Financial Reporting
  • Management Accounting for Business
  • Introduction to Taxation (UK)
  • Finance
  • Leading Change

Year 3 

30 study weeks

  • Compulsory modules
  • Digital Sales Management
  • Digital Marketing Strategies
  • Global Leadership

Elective modules (choose one)

  • Sector Specific Project
  • Sector Internship
  • Dissertation
  • Sep 2021 fees: UK students per year: £9,250
  •  International students per year: £14,150
  •  Berlin on-campus €12,000 (UK/International)

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