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BA Degree in International Hospitality Marketing Management

Hotel and Tourism Management Institute Switzerland - HTMi, Switzerland
Overview Course Requirements Syllabus
BA Degree in International Hospitality Marketing Management
Next enrollment cycle January 2024 See all cycles
Total Cost KES 4,021,945
Course Accredited By BAC
20 Weeks On Campus Undergraduate Degree Up to 40% scholarship

Students who successfully complete the programme will be awarded the Bachelor, BA Degree in International Hospitality Marketing Management by HTMi Hotel and Tourism Management Institute.

 

Bachelors graduates can continue on to the Postgraduate programmes.

At the conclusion of the programme, students will be able to:

  • Combine an understanding of a range of practical, theoretical and personal skills required for professional management roles within a variety of international hotel and tourism organisations.
  • Synthesise strategic, human resource and marketing processes of a commercial hospitality enterprise within the context of the global nature of the business.
  • Cultivate a professional management attitude by nurturing corporate culture and social responsibility to add value to an organisation.
  • Confidently debate, research and synthesise theories.
    This programme is a specialisation in International Hospitality Marketing Management.

Enrollment Cycles

  • January 2024
  • March 2024
  • August 2024
  • October 2024

Entry Requirements

  • Entry requirements:Higher Diploma in International Hotel and Tourism Management or equivalent.
  • Age requirements: 19 and above
  • Language proficiency: Required English level by interview / HTMi test or have TOEFL 550 or IELTS 6 or equivalent HTMi English Placement Test Score.
  • Prior work experience: 1 year, may include work placements/internships 
  • To apply, students must complete an HTMi application form and enclose: 5 passport size photographs; copies of school certificates or diplomas awarded; and work testimonials (if any). After receiving the application, HTMi may issue a Letter of Offer to the students. To receive the Letter of Acceptance, the student must then send the Down Payment directly to HTMi.
  • The Letter of Acceptance is used to apply for the visa.
  • In Final Year Academic Study (20 weeks)
  • Work Placement / Internship (20-24 weeks)
  • Event Management 60 Hours
  • Tourism Planning, Development & Management 60 Hours
  • Strategic Management in Hospitality 60 Hours
  • Service Marketing Management 60 Hours
  • Leadership and Business Performance 60 Hours
  • Hospitality Business Project 60 Hours
  • Total 360 Hours

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