Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.
Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.
The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.
The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional marketing body and offers exemptions from CIM qualifications.
A good UK honours degree or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. In the Creative Marketing module you will learn how to identify major theoretical approaches to branding, consumer behaviour and consumption in relation to the creative industries.
Consumption and the Creative Industries
Principles of Marketing
In semester two you will focus on marketing research practices and methods. Your second core module will involve the the discussion of the important of studying marketing planning and communications for the formulation and implementation of marketing strategies within the creative industries.
Research Methods for Marketing
Strategies for Creative Marketing and Innovation
UK and EU Students
This is the total course fee.
Starting in September 2021
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place.
This will be subtracted from your total tuition fee.
Did you know you can apply for a Government Postgraduate Loan?
Find out if you're eligible.
Interested in this course?
Our Admissions Counsellors would love to assist!
People who saw this course also viewed these courses