Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.
You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.
The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional marketing body and offers exemptions from CIM qualifications.
You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.
The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
English Language Requirements
IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.
You will take two modules in each semester followed by your dissertation. Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at the interrelationships between marketing and consumers, and how they are communicated to and influenced.
Principles of Marketing
Consumers, Brands and Communications
In semester two you will focus on marketing research practices and methods. Your second core module will explore the importance of innovation in marketing strategy and its application in business-to-business, services and international marketing contexts.
Research Methods for Marketing
Marketing Strategy and Innovation
UK and EU Students
This is the total course fee.
Starting in September 2021 or January 2022
If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place.
This will be subtracted from your total tuition fee.
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