Media and Public Relations MA

University Of Leicester, United Kingdom

media-and-public-relations-ma

Next enrollment cycle

September 2022

See all cycles

Total Course Fee

USD 25,082

Course Accredited By

NA

  • 1 Years
  • On Campus
  • Postgraduate
  • Degree
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
  • The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
  • You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
  • This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
  • One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
  • The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including: free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements and graduate schemes.
  • This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.

Enrollment Cycles

  • September 2022

Entry requirements

  • 2:1 degree in a relevant subject, or equivalent professional qualification.
  • We can give special consideration to you if you have significant work experience in a relevant field.

English Language Requirements

  • IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

Core modules

  • Media Research Methods
  • PR, Journalism and Networked Media
  • Promotional Cultures
  • Public Relations: Culture and Society
  • Strategic Communications Management
  • Plus your PR Dissertation/Project

Option modules

  • Choose two option modules from:
  • Global Affairs: Actors, Communication and Culture
  • Media Audiences and Users
  • Health Communication in a Global Context
  • Researching Media and Public Communication
  • Advanced Topics in Advertising
  • Advertising and Promotion in the Digital Age
  • Global Communications and Development
  • Critical Approaches to Data Analytics and the Digital Economy
  • Digital Media, Online Persuasion and Behavioural Change
     
  • UK and EU Students 
  • This is the total course fee. 
  • Starting in September 2021 or January 2022 
  • MA: £8,190 If you are resident outside the UK and the Republic of Ireland, you will need to pay a deposit of £2,000 to secure your place. 
  • This will be subtracted from your total tuition fee. 
  • Did you know you can apply for a Government Postgraduate Loan? 
  • Find out if you're eligible.

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