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Entrepreneurship Major, Bachelor of Tourism Management

Thompson Rivers University, Canada
Entrepreneurship Major, Bachelor of Tourism Management
Next enrollment cycle January 2024 See all cycles
First Year Fee KES 1,821,026
Course Accredited By NA
4 Years On Campus Undergraduate Degree

An Entrepreneurship Major or Minor within the Bachelor of Tourism Management (BTM) program will help develop tourism professionals who have the knowledge and skills needed to effectively compete within a dynamic environment, identify existing and emerging market opportunities, and develop ventures to take advantage of them.

  • Be exposed to the latest topics and best practices, taught by experienced academics and industry professionals. Be immersed in a program with students from all over the world, in courses that blend theory with real-world experiences. Co-operative education opportunities offer relevant, hands-on learning.
  • The BTM is a 120-credit degree. The first 60 credits provide a solid foundation for the management of tourism businesses. The second 60 credits enable students to choose a specialty area, offering an unparalleled opportunity for students to pursue in-depth studies in areas of particular interest to them.
  • Fees based on (15 credits/5 courses) 

Enrollment Cycles

  • January 2024
  • May 2024
  • September 2024

Entry Requirements

Limited admission

  • Grade 12 (or equivalent) or mature student status
  • English Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent))
  • Foundations of Mathematics 11 or Pre-calculus 11 or Foundations of Mathematics 12 with a minimum C (or equivalent)

Note: Students with Pre-calculus 12 or Foundations of Math 12 with a minimum C will be exempt from MATH 1100 and must make up the 3 credits with an elective of their choice.

If you don’t meet the requirements

  • You can take upgrading courses at TRU to help you meet the requirements of this program

Year 1 and 2 for Tourism Management stream Courses

Lower level requirements (60 credits)

  • CPGA (Cumulative Grade Point Average) = 2.0 or greater
  • English (6 credits) Business, Professional and Academic Composition or Composition (for CMNS 1810) and Introduction to Multimedia

Mathematics (3 credits) Finite Mathematics with Applications

  • Students with C or better in Principles of Math 12 are exempt from this requirement but must make up 3 credits.
  • Quantitative Analysis (3 credits)
  • GEOG 2700 Introduction to Geographical Analysis or Introduction to Statistics or Economic and Business Statistics
  • Organizational Behaviour (6 credits) Human Resources Management and Organizational Leadership in Tourism or BBUS 2720 Organizational Behaviour
  • Marketing (6 credits) Marketing and Customer Service and one of Sport Event Marketing or Destination Marketing Organizations or Hotel Sales and Service
  • Accounting (6 credits)
  • Financial Accounting and Financial Operations Control in Tourism or Financial Accounting and Management Accounting
  • Economics (6 credits)
  • Introduction to Basic Economics and Economics of Tourism or Microeconomics and Macroeconomics
  • Introduction to Tourism (3 credits) Introduction to Tourism
  • Hospitality/Business Law (3 credits) Hospitality Law
  • Culture, History and Geography (3 credits People, Places and the Toured Landscape
  • Environmental Stewardship (3 credits)
  • Environmental Issues in the Tourism Industry
  • Electives – Unspecified (12 credits)
  • Choose from areas such as (not limited to): Tourism Management, Events & Conventions, Resort & Hotel, Languages, Sciences, Arts and Business. Many students use this area to apply activity courses transferred into the BTM from adventure-based diploma programs.
  • Students often save electives for future Study Abroad and Co-op opportunities. Students who want access to other Tourism Management concentrations need to take (/campus/current/calendar/current/MATH 1100.htm), TMGT 2010 (/campus/current/calendar/current/TMGT 2010.htm) and an additional ECON (1900, 1950 or 2200) within their electives.
  • Field Work
  • Students must have a minimum of 500 hours of documented relevant work experience supported by industry references indicating capable performance. Students can complete this requirement on their own or via the Co-op option.
  • Subtotal first and second year credits = 60 credits

Year 1 and 2 for Adventure Studies stream

  • Courses
  • English (6 credits)
  • Business, Professional and Academic Composition or Composition  and Introduction to Multimedia
  • Quantitative Analysis (3 credits)
  • Introduction to Geographical Analysis or Introduction to Statistics or Economic and Business Statistics
  • Organizational Behaviour (6 credits)
  • Human Resources Management and Organizational Leadership in Tourism or Organizational Behaviour
  • Marketing (6 credits)
  • Marketing and Customer Service and one of Sport Event Marketing or Destination Marketing Organizations or Hotel Sales and Service
  • Accounting (3 credits)
  • Financial Accounting
  • Economics (3 credits) Introduction to Basic Economics or Microeconomics or Macroeconomics
  • Introduction to Tourism (3 credits)
  • Introduction to Tourism
  • Culture, History and Geography (3 credits) People, Places and the Toured Landscape
  • Hospitality/Business Law (3 credits)
  • Hospitality Law
  • Environmental Stewardship (3 credits) Environmental Issues in the Tourism Industry
  • Electives – Unspecified (21 credits)
  • Choose from areas such as (not limited to): Tourism Management, Events & Conventions, Resort & Hotel, Adventure Studies, Sciences, Arts, Business. Many students use this area to apply activity courses transferred into the BTM from adventure-based diploma programs.
  • Students often save electives for future Study Abroad and Co-op opportunities. Students who want access to other Tourism Management concentrations need to take and an additional ECON (1900, 1950 or 2200) within their electives.

Field Work

  • Students must have a minimum of 500 hours of documented relevant work experience supported by industry references indicating capable performance. Students can complete this requirement on their own or via the Co-op option.

Year 3 and 4 for BTM general program (all concentrations)

  • Courses

Area 1: Your concentration

  • Select a concentration and related courses (15 credits).
  • General
  • Select any 15 credits from ADVG, EVNT, HMGT, MTST or TMGT at the 3000-4000 level.
  • Innovation and Entrepreneurship
  • Experience Creation and Product Development
  • Innovation and Leadership in Tourism
  • Developing New Tourism Enterprises
  • Tourism Strategy
  • Managing Small Tourism Enterprises
  • Resort Experience
  • Resort Hospitality Operations and Performance
  • Resort Management
  • Managing Small Tourism Enterprises
  • Information Technology and Tourism
  • Managing the Tourist Experience
  • Festivals and Events
  • Event Logistics
  • Experience Creation and Product Development
  • Event Tourism
  • The Culture of Events

Selected Topics

  • Adventure Studies (concentration)
  • Legal Liability and Risk Management for Eco and Adventure Businesses
  • Contemporary Perspectives in the Eco and Adventure Industry
  • Programming Experiential Activities
  • Adventure and Sport Marketing
  • The Culture of Adventure

Area 2: Your capstone course (3 credits)

  • This course is the big finish to your specialty area of study. You will take the capstone that lies in with your concentration.
  • Resort Experience Management
  • Innovation and Entrepreneurship
  • Festivals and Events
  • General
  • Adventure Studies

Area 3: Core courses (18 credits)

All Bachelor of Tourism Management students are required to take the following courses:

  • Adventure Sport and Tourism
  • Travel Writing
  • Tourism Policy and Planning
  • Research in Tourism

Reflecting Philosophically on Tourism one of either:

  • Financial Management for Tourism or Business Applications for Eco and Adventure Tourism Management

Area 4: Themes and upper level electives (9 credits)

  • All Bachelor of Tourism Management students must take at least one course designated in each of the three themes below. Some theme requirements may be naturally met through a student's concentration or major. Once themes are met, the remaining space is available for upper level electives (3000-4000 level courses).

Theme 1 - Culture and Place

  • Community and Cultural Issues in Tourism
  • The Culture of Events
  • The Social Side of Tourism
  • Mountain Studies
  • The Culture of Adventure

Theme 2 - Global Perspectives

  • Resort Management
  • Tourism and Sustainable Development
  • Tourism in a Global Environment
  • International Adventure Tourism Business
  • Tour Operations

Selected Topics

  • Theme 3 - Experience Design
  • Experience Creation and Product Development
  • Event Tourism
  • Tourist Behaviour Information Technology and Tourism
  • Managing the Tourist Experience
  • Casino Operations Management
  • Programming Experiential Activities
  • Recreation and Tourism Management

Area 5: Electives (15 credits)

  • This space is available for interdisciplinary study in courses from 1000-4000 level. This space is ideal to take advantage of study abroad, co-operative education, specialty courses within or outside of tourism, or even to gain a second concentration!
  • 3 credits must be at the upper level (3000 or 4000 level).
  • Entrepreneurship

Get the knowledge and skills needed to thrive in the tourism business environment as entrepreneurs or in leadership roles within existing firms. Graduates will be able to:
• Identify and assess opportunities.
• Conceive ventures, products, initiatives, and/or strategies to pursue and develop new opportunities.
• Respond positively and effectively to problems in unpredictable and unfamiliar contexts.
• Develop networks and engage with diverse stakeholders to deliver creative and sustainable solutions to specific problems.
• Critically reflect upon and learn from past practice/experience

Interested in this course?

Our Admissions Counsellors would love to assist!

Craydel