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Entrepreneurship Major, Bachelor of Tourism Management

Thompson Rivers University, Canada

entrepreneurship-major-bachelor-of-tourism-management

Next enrollment cycle

January 2023

See all cycles

First Year Course Fee

USD 14,260

Course Accredited By

NA

  • 4 Years
  • On Campus
  • Undergraduate
  • Degree
An Entrepreneurship Major or Minor within the Bachelor of Tourism Management (BTM) program will help develop tourism professionals who have the knowledge and skills needed to effectively compete within a dynamic environment, identify existing and emerging market opportunities, and develop ventures to take advantage of them.
  • Be exposed to the latest topics and best practices, taught by experienced academics and industry professionals. Be immersed in a program with students from all over the world, in courses that blend theory with real-world experiences. Co-operative education opportunities offer relevant, hands-on learning.
  • The BTM is a 120-credit degree. The first 60 credits provide a solid foundation for the management of tourism businesses. The second 60 credits enable students to choose a specialty area, offering an unparalleled opportunity for students to pursue in-depth studies in areas of particular interest to them.
  • Fees based on (15 credits/5 courses) 

Enrollment Cycles

  • January 2023
  • May 2023
  • October 2023

Limited admission

  • Grade 12 (or equivalent) or mature student status
  • English Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent))
  • Foundations of Mathematics 11 or Pre-calculus 11 or Foundations of Mathematics 12 with a minimum C (or equivalent)

Note: Students with Pre-calculus 12 or Foundations of Math 12 with a minimum C will be exempt from MATH 1100 and must make up the 3 credits with an elective of their choice.

If you don’t meet the requirements

  • You can take upgrading courses at TRU to help you meet the requirements of this program

Year 1 and 2 for Tourism Management stream Courses

Lower level requirements (60 credits)

  • CPGA (Cumulative Grade Point Average) = 2.0 or greater
  • English (6 credits) Business, Professional and Academic Composition or Composition (for CMNS 1810) and Introduction to Multimedia

Mathematics (3 credits) Finite Mathematics with Applications

  • Students with C or better in Principles of Math 12 are exempt from this requirement but must make up 3 credits.
  • Quantitative Analysis (3 credits)
  • GEOG 2700 Introduction to Geographical Analysis or Introduction to Statistics or Economic and Business Statistics
  • Organizational Behaviour (6 credits) Human Resources Management and Organizational Leadership in Tourism or BBUS 2720 Organizational Behaviour
  • Marketing (6 credits) Marketing and Customer Service and one of Sport Event Marketing or Destination Marketing Organizations or Hotel Sales and Service
  • Accounting (6 credits)
  • Financial Accounting and Financial Operations Control in Tourism or Financial Accounting and Management Accounting
  • Economics (6 credits)
  • Introduction to Basic Economics and Economics of Tourism or Microeconomics and Macroeconomics
  • Introduction to Tourism (3 credits) Introduction to Tourism
  • Hospitality/Business Law (3 credits) Hospitality Law
  • Culture, History and Geography (3 credits People, Places and the Toured Landscape
  • Environmental Stewardship (3 credits)
  • Environmental Issues in the Tourism Industry
  • Electives – Unspecified (12 credits)
  • Choose from areas such as (not limited to): Tourism Management, Events & Conventions, Resort & Hotel, Languages, Sciences, Arts and Business. Many students use this area to apply activity courses transferred into the BTM from adventure-based diploma programs.
  • Students often save electives for future Study Abroad and Co-op opportunities. Students who want access to other Tourism Management concentrations need to take (/campus/current/calendar/current/MATH 1100.htm), TMGT 2010 (/campus/current/calendar/current/TMGT 2010.htm) and an additional ECON (1900, 1950 or 2200) within their electives.
  • Field Work
  • Students must have a minimum of 500 hours of documented relevant work experience supported by industry references indicating capable performance. Students can complete this requirement on their own or via the Co-op option.
  • Subtotal first and second year credits = 60 credits

Year 1 and 2 for Adventure Studies stream

  • Courses
  • English (6 credits)
  • Business, Professional and Academic Composition or Composition  and Introduction to Multimedia
  • Quantitative Analysis (3 credits)
  • Introduction to Geographical Analysis or Introduction to Statistics or Economic and Business Statistics
  • Organizational Behaviour (6 credits)
  • Human Resources Management and Organizational Leadership in Tourism or Organizational Behaviour
  • Marketing (6 credits)
  • Marketing and Customer Service and one of Sport Event Marketing or Destination Marketing Organizations or Hotel Sales and Service
  • Accounting (3 credits)
  • Financial Accounting
  • Economics (3 credits) Introduction to Basic Economics or Microeconomics or Macroeconomics
  • Introduction to Tourism (3 credits)
  • Introduction to Tourism
  • Culture, History and Geography (3 credits) People, Places and the Toured Landscape
  • Hospitality/Business Law (3 credits)
  • Hospitality Law
  • Environmental Stewardship (3 credits) Environmental Issues in the Tourism Industry
  • Electives – Unspecified (21 credits)
  • Choose from areas such as (not limited to): Tourism Management, Events & Conventions, Resort & Hotel, Adventure Studies, Sciences, Arts, Business. Many students use this area to apply activity courses transferred into the BTM from adventure-based diploma programs.
  • Students often save electives for future Study Abroad and Co-op opportunities. Students who want access to other Tourism Management concentrations need to take and an additional ECON (1900, 1950 or 2200) within their electives.

Field Work

  • Students must have a minimum of 500 hours of documented relevant work experience supported by industry references indicating capable performance. Students can complete this requirement on their own or via the Co-op option.

Year 3 and 4 for BTM general program (all concentrations)

  • Courses

Area 1: Your concentration

  • Select a concentration and related courses (15 credits).
  • General
  • Select any 15 credits from ADVG, EVNT, HMGT, MTST or TMGT at the 3000-4000 level.
  • Innovation and Entrepreneurship
  • Experience Creation and Product Development
  • Innovation and Leadership in Tourism
  • Developing New Tourism Enterprises
  • Tourism Strategy
  • Managing Small Tourism Enterprises
  • Resort Experience
  • Resort Hospitality Operations and Performance
  • Resort Management
  • Managing Small Tourism Enterprises
  • Information Technology and Tourism
  • Managing the Tourist Experience
  • Festivals and Events
  • Event Logistics
  • Experience Creation and Product Development
  • Event Tourism
  • The Culture of Events

Selected Topics

  • Adventure Studies (concentration)
  • Legal Liability and Risk Management for Eco and Adventure Businesses
  • Contemporary Perspectives in the Eco and Adventure Industry
  • Programming Experiential Activities
  • Adventure and Sport Marketing
  • The Culture of Adventure

Area 2: Your capstone course (3 credits)

  • This course is the big finish to your specialty area of study. You will take the capstone that lies in with your concentration.
  • Resort Experience Management
  • Innovation and Entrepreneurship
  • Festivals and Events
  • General
  • Adventure Studies

Area 3: Core courses (18 credits)

All Bachelor of Tourism Management students are required to take the following courses:

  • Adventure Sport and Tourism
  • Travel Writing
  • Tourism Policy and Planning
  • Research in Tourism

Reflecting Philosophically on Tourism one of either:

  • Financial Management for Tourism or Business Applications for Eco and Adventure Tourism Management

Area 4: Themes and upper level electives (9 credits)

  • All Bachelor of Tourism Management students must take at least one course designated in each of the three themes below. Some theme requirements may be naturally met through a student's concentration or major. Once themes are met, the remaining space is available for upper level electives (3000-4000 level courses).

Theme 1 - Culture and Place

  • Community and Cultural Issues in Tourism
  • The Culture of Events
  • The Social Side of Tourism
  • Mountain Studies
  • The Culture of Adventure

Theme 2 - Global Perspectives

  • Resort Management
  • Tourism and Sustainable Development
  • Tourism in a Global Environment
  • International Adventure Tourism Business
  • Tour Operations

Selected Topics

  • Theme 3 - Experience Design
  • Experience Creation and Product Development
  • Event Tourism
  • Tourist Behaviour Information Technology and Tourism
  • Managing the Tourist Experience
  • Casino Operations Management
  • Programming Experiential Activities
  • Recreation and Tourism Management

Area 5: Electives (15 credits)

  • This space is available for interdisciplinary study in courses from 1000-4000 level. This space is ideal to take advantage of study abroad, co-operative education, specialty courses within or outside of tourism, or even to gain a second concentration!
  • 3 credits must be at the upper level (3000 or 4000 level).
  • Entrepreneurship

Get the knowledge and skills needed to thrive in the tourism business environment as entrepreneurs or in leadership roles within existing firms. Graduates will be able to:
• Identify and assess opportunities.
• Conceive ventures, products, initiatives, and/or strategies to pursue and develop new opportunities.
• Respond positively and effectively to problems in unpredictable and unfamiliar contexts.
• Develop networks and engage with diverse stakeholders to deliver creative and sustainable solutions to specific problems.
• Critically reflect upon and learn from past practice/experience

  • Tuition $448.65
  •  Fees $191.91 
  • Books and supplies 
  • Typically about $150 per course $150.00 
  • Total (CDN) $790.56

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