MBA in Leisure & Tourism Management

• Certified copy of bachelor's degree and transcripts
• Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
• Candidates who wish to apply for the MBA dual qualification with University of Roehampton in London, U.K., in Switzerland and Barcelona or for the MBA program in Munich, must have 2 years of professional work experience in addition to the requirements listed above.
  
  Applicants must also meet one of the following:
• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean
  * Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

The MBA in Leisure & Tourism (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
 YEAR 1
TERM 1 (18 CH | 23 ECTS)
Transformational Management & Leadership
This course introduces the knowledge framework of management and how it differs from leadership. It examines in depth the management of processes and management functions, including organizational processes such as planning, organizing, leading, and controlling. Transformational leadership is essential in the fast-paced changing environment and students will analyze the four key elements: idealized influence, inspirational motivation, intellectual stimulation and individual consideration.
3 CH | 4 ECTS

Organizational Behavior
An analysis of organizational behavior in the context of contemporary business, both locally and globally, is presented during this course. Students will review factors affecting the behavior of individuals and groups within organizations and how organizations affect their internal culture and respond to their environments. The course will be broadly divided into three parts: (a) individuals in organizations, (b) group or team processes, and (c) organizational processes. Students will also be asked to consider current challenges for managers, such as the impact of today's rapidly changing socio-cultural environment, globalization, evolving technology and shifting employment relationships.
3 CH | 4 ECTS

Financial Reporting & Analysis
An understanding of financial and management accounting fundamentals for managers, stockholders, financial analysts and creditors and other professionals. The first part of the course focuses on financial accounting by understanding how economic events like operating activities, corporate investments and financing transactions are recorded in financial statements (i.e., income statements, balance sheets and statements of cash flow). The second part provides both a framework and the essential tools for analyzing financial statements. The third part examines management accounting from the perspective of a decision-maker to help students develop a framework for understanding managerial reports.
3 CH | 4 ECTS

Marketing in a Digital World
The course focuses on the shift of power toward the customer and on creating and capturing customer value and trust. The course also dives into understanding new customers – Gen Y and Gen Z, which are the current and next frontiers for marketers. It demonstrates how to connect with customers and discover their wants and needs, as well as examining methods for identifying new customers, market segments and target groups and for successfully communicating a product’s value proposition.
3 CH | 4 ECTS

Data Analysis for Managers
This course is designed to introduce the essential quantitative methods for analyzing business situations, making business decisions and finding optimal data- based management solutions. In this course, students will acquire a greater comprehension of the importance of the business analytical approach, particularly when dealing with complex contexts, thus minimizing risk and uncertainty. Students will explore the most important theories and practical applications of data mining, data assembly and data assessment. This course will encourage students to examine different cases critically emphasizing the role of data in drawing conclusions.
3 CH | 4 ECTS

Negotiation
The seminar focuses on the need for negotiation skills, which arises whenever joint decision making is necessary. It develops student confidence in their negotiation skills, abilities, and enables them to become better decision-makers with clear goals and objectives. A unique element of the seminar is that students experience the interaction of need, compromise, and fear-based negotiations, focusing on the possibility of losing the deal. This seminar also offers an opportunity to discover and experiment with different techniques that help lead to the desired outcomes and clearer decisions.
1 CH | 1 ECTS

Consulting Lab
This seminar provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. Students will work in teams on a project operating much like a consultancy firm. Using a consultative approach, students will be facing decision-making situations, and learn how to successfully present the consultancy project to the clients.
1 CH | 1 ECTS

Crafting Your Future
This two-part personal and professional development program prepares MBA students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal-setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.
1 CH | 1 ECTS

 TERM 2 (21 CH | 27 ECTS)
Corporate Finance
This course covers the source, uses and management of corporate finance. Students learn to analyze and create alternative investment projects and to prepare corresponding budgets. Topics include the managerial approach to financial analysis, budgeting, planning and control, the management of working capital, long-term assets and long-term financing.
3 CH | 4 ECTS

People & Talent Management
This course analyses the micro-functions of human resources management and explores its importance in developing, motivating and retaining employees. Students will learn about recruitment and talent acquisition, training, mentoring and promotion, appraisal, fair compensation, conflict resolution and legal issues. The 21st century brings new challenges to the field of Human Resources (HR), owing to changing employee–employer relationships and changing employee expectations. Throughout the course students are encouraged to consider the moral and ethical dimensions of HRM decisions, which can affect stakeholders and the organization’s reputation.
3 CH | 4 ECTS

Global Economics
International managers in industry and organizations need a comprehensive understanding of how economic, environmental, social and political change impact their work and decision making. This course examines basic economic principles used in managerial situations. Topics include: global interdependence and the benefits of trade; market forces of supply and demand; supply, demand and government policies; measuring a nation’s income and cost of living; production and growth; savings, investment and the financial systems; unemployment; the monetary system; and money and inflation.
3 CH | 4 ECTS

Strategy & Decision Making
The strategic positioning of an organization is instrumental to its success. Having a clear vision and mission that runs throughout the organization is key to both internal and external branding. To optimize the overall performance of a firm or a business unit within a firm, students learn to identify and analyze the drivers of performance and identify external changes that may affect optimal results. This course reviews the main concepts, methods and tools used in formulating strategies and implementing processes.
3 CH | 4 ECTS

Information Systems & Technology
This course provides a comprehensive overview of the functions, costs, and implications inherent in the use of Information Systems and technology today. Students explore how companies make the most of their investment for managing and tracking data as well as communicating both internally and externally at a time when global issues have led to rapid, unprecedented change, forcing companies and individuals to adapt to professional work conditions via an ever-increasing reliance on computer systems and technologies.
3 CH | 4 ECTS

Communication for Success
This seminar focuses on effective oral and written communication in a business setting. Emphasis is placed key principles that will enhance communication and effectiveness, as well as the development of skills and attitudes appropriate for business communication, especially in public speaking.
1 CH | 1 ECTS

Legal Issues & Business Ethics
As businesses are increasingly required to adapt their strategies to meet ethical standards, a sound understanding of the legal complexities of such issues is essential. Businesses today must embrace a plethora of ethical issues and practices or risk expensive litigation or damage to their reputations. This short seminar introduces the concept of ethics and the growing demands made on businesses. Then it enumerates some issues where law and ethics intersect in business issues, such as the concept of stakeholder capitalism; IPR and access to medicines; and data protection and privacy. Finally, the course discusses a few case study examples that highlight the issue.
1 CH | 1 ECTS

Crafting Your Future
This two-part personal and professional development program prepares MBA students for becoming next generation leaders. Each session involves different learning methods, spanning both theoretical and experiential learning, and includes self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation and goal-setting, among others. Students will find their purpose and meaning during their EU journey, hone their emotional and social intelligence skills, and determine their career anchors and occupational types.
1 CH | 1 ECTS

Business Strategy Simulation
The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance and time constraints of her/his area of responsibility. A computer-based management simulation (CAPSTONE Business Simulation) is created, which allows the student to test alternative actions of an operating business in a competitive environment without incurring costs or the risk of implementing them in a real setting. The simulation is played over several time periods.
3 CH | 4 ECTS

 TERM 3 (15 CH | 20 ECTS)
International Tourism Management
Students are introduced to a series of critical debates surrounding international tourism management issues. Accompanying discussion sessions will help them develop strategies that reflect the distinct requirements of the international travel sector. The module adopts a systematical approach toward tourism management and introduces the student to a range of actors involved at different levels of the process. This includes transportation and other providers of key infrastructure.
3 CH | 4 ECTS

Strategic Tourism Marketing
Strategic marketing is the process of creating satisfied customers through the integration of business functions and the continuous search for a sustainable competitive advantage through innovation. The objective of this course is to provide students with the knowledge of models, concepts, tools and techniques necessary to undertake strategic marketing and management decisions in the field of tourism. The focus is on developing analytical skills in the formulation and implementation of market-driven strategies and plans for an organization.
3 CH | 4 ECTS

Environments of Tourism
In this course, students will consider the scale and importance of the travel and tourism industry, and how it responds to change, e.g. external factors such as changing consumer needs and expectations and developments in information technology. The positive and negative impacts the industry may have on people, environments and economies will be discussed. Nowadays, changes in political and socioeconomic circumstances and technological developments contribute to the continuing growth of the travel and tourism industry and its importance to many national economies. The tourism industry has a vested interest in ensuring environmental and sociocultural impacts are managed, and this course introduces responsible management which ensures that developments must maximize the positive impacts of tourism and minimize the negative.
3 CH | 4 ECTS

Culture & Cross-Cultural Management in Tourism
The course is aimed at significantly improving the ability of practicing tourism managers to be effective global managers. The course will address differences in attitudes, values and beliefs among different peoples around the world both through general frameworks and also by exploring specific countries. Cross-cultural decision-making, employee motivation, leadership, communication, workplace conflict and organizational structures are discussed. Throughout the course there will also be a focus on cultural learning and developing cultural intelligence so that students can enhance their overall global leadership skills.
3 CH | 4 ECTS

Digital Business in Tourism
This course has been developed as a response to the transformational pressures that digitalization exerts on existing and new businesses models in the tourism industry. It aims to provide students with the knowledge, skills and approaches essential for analyzing, identifying and managing digital opportunities for strategic business creation and development and organizational change in the tourism industry. The course is based on an understanding that digitalization and analytics are driving fundamental transformation in organizational and service strategy in tourism, and that the business models, strategies, leadership and marketing required today are fundamentally different from those of the past.
3 CH | 4 ECTS

GRADUATION (Requirements) 
Dissertation
This comprises:
EUDRES - Research Methods: This module provides students with the essential research skills for their dissertation.
DISSEM - Dissertation Seminar
DISMBA - Dissertation: Students demonstrate the skills acquired throughout their MBA in a final research project, with the support of the MBA dissertation advisor.
15 CH | 20 ECTS 

• Three Terms/One Year (Full Time) Fees Per Term CHF 12,600 
• Total Course Fee CHF 37,800 
• Six Terms/Two Years (Part Time) Fees Per Term CHF 6,300 
• Optional Additional Dual Qualification CHF 3,800