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Media is among the fastest-growing sectors in every country of the world. Media studies can fall into various categories, from news to films and TV to communication networks. As singer-songwriter Jim Morrison wisely said, whoever controls the media, controls the mind, the media has a huge impact on people’s minds. Communication and Media courses are hence focused to prepare you to excel in media industries.
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The world is switching gears faster than you think. Mass communication and media jobs are rapidly adapting to growing technology, but it doesn’t mean the crux of the job profiles has changed. Media is virtually shaping what we learn and how we learn it. Although depending on the specializations you choose to prosper your career in, there are a plethora of opportunities to choose from:
Build a comprehensive foundation to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies, and international organisations.
This field largely involves issuing statements and press releases to the public however, you can also work as a marketing coordinator, direct marketing spokesperson, copywriter, fundraiser, media buyer, account executive, or public information officer.
Journalists deliver information through online video, television broadcasts, and print media. Develop researching, investigating, interviewing, reporting, and writing, in addition to technical skills such as video, editing, shorthand, audio, content management, and web design.
Popular jobs within the industry include broadcast journalists, editorial assistants, magazine features editors, newspaper journalists, press sub-editors, publishing proofreaders, web content managers, or writers.
Advertising is about figuring out how to sell products and services to a specific demographic. You need to know an audiences' likes and dislikes and what will stand out to them above the other ads out there. Delve into the world of copywriting and art direction while also looking at business careers in advertising, media buying, planning, and sales.
Work as an advertising copywriter, production coordinator, creative director, graphic designer, consumer behaviourist, advertising sales manager, or advertising researcher.
Courses within this specialisation may cover audio and visual media principles, pop culture studies, animation, sound design, or other cinema-related studies. Learn to edit video and audio, operate camera equipment in television studios and work with production processes.
Popular occupations include content writers, producers, directors, cinematographers, editors, and art directors, as well as many other roles critical to the information and entertainment media industry.
Studying photography enhances your creative, social, and cultural understanding while developing your specialist technical knowledge around equipment, techniques, and style. Learn to curate and exhibit your photography and develop the marketing skills needed to sell and promote it.
You also learn about the key legal, ethical, and cultural issues around taking, editing, and selling photographic images. These skills are applicable in an array of occupations other than being a photographer; including, advertising art director, illustrator, camera operator, or graphic designer.
Gain familiarity in a range of areas such as interactive web media, data, media production, journalism, and film studies. Develop a critical understanding of the changing global media environment and an insight into the role of the media in a globalised world.
Jobs are similar to those of a media graduate including advertising, arts administrator, broadcast journalist, editorial assistant, event manager, film director, magazine journalist, and market researcher, but with a global perspective.
Digital media revolves around the fundamental concepts of art and design and how to apply creativity and skills to projects such as production and digital video editing, motion graphics, and 3D modelling.
Digital media focuses on computer-based project work, web design, digital animation and photography, digital photo editing, film studies, broadcasting, communications, graphic design, and digital video production. This prepares you to work in a variety of media fields including advertising, e-commerce, television, broadcasting, and more.
Broadcast and sound engineering technicians set up, run and maintain the electrical equipment used in radio shows, television shows, concerts, sound recordings, and movies. They are skilled in operating, monitoring, and adjusting audio, video, sound, lighting, and broadcasting equipment to ensure consistent quality.
Some careers include audio engineers, sound designer /editor, playback operators, radio and television technicians, dub room engineers, or sound effects technicians. Additionally, because the technology is constantly improving, technicians are on a lifelong education journey, and often receive on-the-job training to become skilled in new equipment and hardware.
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